5. Twitter now has 100 million active users
Around the world: people sent out 60 billion tweets in 2011
Is now on 200 countries,
with 800 million user.
Asian is the 3rd largest
facebook user with
192.297.140 user.

6. YES…they will talk, and brand cannot control the outcome

7. xx
x

8. Methodology Question
Traffic Quantity Compliment
VOICE SOME-RC
(Social Media
Complain Response Center)
Message Quality
Public Positive Review
Feedback
Digital PR
Interaction Quality
Negative Review
Interaction NOISE GUERILLA
Quantity Complain
Social Media
Conversation Action
Monitoring System & Dashboard

9. Image: quotesfactory.com
How To’s
Have the passion to really understand your stakeholder

10. Marketing to make sure
the objective of the
campaign is achieved
Customer Care to make
sure stakeholders are
happy and have high
perceived brand image.
PR to conveys the
overall communication
to the stakeholders
Image: quotesfactory.com
How To’s
Cooperate with all aspect PR – Marketing – Customer Care

11. How To’s
Find and invest on the tools [& team] that can help you

12. How To’s
Analyze and Mapping them out!
25; 14%
59; 34%
admin wallpost
admin comment
fans wallpost
fans comment
46; 27%
43; 25%
4; 4% 0; 0%
*Social Media conversation from body lotion brand 42; 41% positif
negatif
netral
pertanyaan
56; 55%

13. Listen – Learn – Communicate!