This document discusses trends in communication and leadership. It touches on topics like storytelling, earned media, participation, transparency, video, games and mobile. It also discusses internal communication, external communication, communicative leadership, giving and receiving feedback, spending quality time with employees, representing members and handling crises. The overall message is that communication is evolving rapidly and effective communicative leadership is key to success.

1. Pär Lager CEO, Berghs School Communication

2. Whatcompany? 5,5 billion dollar in thurnover Q3 2009 Growth of 28%

4. The oppositemayalso be True!

5. Time Choices

6. The Me, Me, Me Generation

8. INVENTORS

9. EARNED MEDIA

10. PARTICIPATION – HELP ME TO EXPRESS MYSELF!

11. SUSTAINABLE – MAKING A MEANING

12. TRANSPARENCY

13. VIDEO – MOVING IMAGES

14. LIVE

15. GAMES / MOBILE+ Organization PLANNING

16. (Logics) (Life) (Irl) (TrueMeaning) Insight + Integrated+Digital+Storytelling = WinWin Communication

19. Communicative Leadership

20. Objectives 50% 15% Franklin Covey

21. Same same, but different Lowskilled work - 300% Medium skilled work - 1200% Creative work -Eternal Franklin Covey – from Journal of ApplaiedPsychology

24. Giving Feedback on a regular basis Receiving feedback and not react negative Predicting how decisions affect others Demanding active feedback to improve Spending quality time with employees What Manager Do Bad Franklin Covey

25. Bevara - Kärnvärden - Kärnsyfte Preserve - Core value - Core purpose Change - Culture & operating practices - Specific goals & strategies Jim Collins

26. To say what you Do.And to Do what you Say.

27. Internal Communication External Communication Communicative Leadership

28. Communication with the co-workers: Listen Explain Motivate Inspire – Release Energy Feedback Living the brand Target Group – Research and Planning Channels: Staff Meetings, Personel Meetings Mail, Phone Intranet etc Dialog Internal Communication – The Core

29. Call Text message ???????? Pictures Twitter Mail Blog Facebook

30. Stop flyingairplanes Start flyingpassangers

32. Represent: ”live” Members Voters Partners The public Handle Crises The Media Dialog External Communication

33. State Of the Art

34. The oppositemayalso be True!