1. Public Radio Player 3.0
A quick 30 minute (or less) overview for stations
Matt MacDonald from
Thursday, January 10, 13
2. Thank You
• For your participation, promotion, marketing
• For your improvement suggestions
Thursday, January 10, 13
3. Quick Background
• iPhone app focused only on Public Radio stations and programs
• Project initially funded by CPB in 2008
• Collaboration between PRX, APM, NPR and PRI
Thursday, January 10, 13
4. Who Benefits from the app?
• Hundreds of public radio stations
• Thousands of programs
• Millions of users and listeners
Thursday, January 10, 13
5. Data
• Downloaded over 4,000,000 times
• More than 21,000 active daily users
• More than 150,000 active monthly users
Thursday, January 10, 13
6. Primary goals for 3.0
• Improve audio playback experience
• Increase listening time and overall use
• Improve access to local and favorite stations
• Update user interface and design
• Listen to programs without network connectivity
Thursday, January 10, 13
9. Supported stream and program formats
• MP3, AAC, HE-AAC, SHOUTcast, icecast
• PLS and M3U Playlist support for the above formats
• RSS with enclosures (Podcasts) for On Demand programs
Thursday, January 10, 13
10. Timing and Promotion
• Submitting to iTunes tomorrow
• Live end of January pending Apple approval
• Users will get an update notification on their phone
• Station promotion materials at: http://apps.prx.org/
• Provide Twitter, RSS and Donation pages at: http://bit.ly/NS0CVs
Thursday, January 10, 13
11. Questions
• Please direct your questions to matt@prx.org or call 617-576-5455 x213
Thursday, January 10, 13
