John Andrews, Collective Bias

1. Marketing in an Age of Media Disruption
March 20, 2013
John Andrews, CEO Collective Bias
@Katadhin
TM
Tuesday, March 19, 13

2. TM
Tuesday, March 19, 13

3. Wikipedia, Bartholomew Roberts
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Tuesday, March 19, 13

4. Wikipedia, Bartholomew Roberts
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Tuesday, March 19, 13

5. First, What’s the Problem?
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Tuesday, March 19, 13

6. Disruption is Everywhere!
Jack Atley for The New York Times
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Tuesday, March 19, 13

7. Media Disruption is at a Fever Pitch
The China Post, Jan 1, 2013
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Tuesday, March 19, 13

8. Media Disruption is at a Fever Pitch
The China Post, Jan 1, 2013
The Atlantic, Dec 19, 2012
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Tuesday, March 19, 13

9. Google > All Print
Mashable, november 12, 2012
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Tuesday, March 19, 13

10. What Digital Media Drives Conversion?
Technorati 2013 Digital Influence Report
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Tuesday, March 19, 13

11. Second Screen?
sixteen-nine blog, March 12, 2012
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Tuesday, March 19, 13

12. Curation is the new Edit
Pinterest, John Andrews Art of Steel Board
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Tuesday, March 19, 13

13. Keys to Marketing Now
TM
Tuesday, March 19, 13

14. Keys to Marketing Now
– Participate
TM
Tuesday, March 19, 13

15. Keys to Marketing Now
– Participate
– Experiment
TM
Tuesday, March 19, 13

16. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
TM
Tuesday, March 19, 13

17. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
TM
Tuesday, March 19, 13

18. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
– Have some fun!
TM
Tuesday, March 19, 13

19. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
– Have some fun!
TM
Tuesday, March 19, 13

20. Keys to Marketing Now
– Participate
– Experiment
– Engage and build relationships with
key advocates (and detractors) #RonR
– Measure things that matter
– Have some fun!
TM
Tuesday, March 19, 13

21. Participate!
Media is now a full
contact sport!
To understand new
media tools, use them!
TM
Tuesday, March 19, 13

22. Participate!
Media is now a full
contact sport!
To understand new
media tools, use them!
TM
Tuesday, March 19, 13

23. Participate!
Media is now a full
contact sport!
To understand new
media tools, use them!
TM
Tuesday, March 19, 13

24. Experiment
Marketplace, Feb 8, 2012
Try different tools.
There is life beyond Facebook and Twitter.
TM
Tuesday, March 19, 13

25. Build Relationships #RonR
New media requires engagement.
You can’t automate the process or
have technology carry the load.
TM
Tuesday, March 19, 13

26. Measure Things That Matter
Collective Bias/Mutual Mind Beauty Share of Voice by Channel, November, 2012
The goal of marketing ultimately remains the same.
SMS - Sell More Stuff. Track results to measure the long term
achievement of that goal.
TM
Tuesday, March 19, 13

27. Have Some Fun!
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Tuesday, March 19, 13

28. Q&A
John Andrews
johnandrews@collectivebias.com
@Katadhin
919.810.5159
presentation: www.slideshare.com/katadhin
TM
Tuesday, March 19, 13