Presented by Andy Boyer, Co-Founder of Relaborate; John Jerome, President, Jerome & Associates and David Weidner, Founder, CEO, Clever Rain Technologies, Inc.
2. Brought to You By:
• John Jerome
– Jerome & Associates
– NWEN First Look Forum Pitch Doctor
• David Weidner
– Clever Rain Technologies
– Spring 2012 First Look Forum Competitor
• Andy Boyer
– Relaborate
– Fall 2011 First Look Forum Top 5 Finalist
20. A DROPLET IS…
• Interacting with Your Web Visitors Now
– Analytics in Action
– On Your Website
– With Your Messaging, Video, Branding, or Forms
– How and When You want to Engage
• Geo-Location, Time, Date, Browsing Behavior
23. …AND YOU GOT HERE..HOW?
• Born From Irritation
WHY U NO PROMO CODE ME?
24. …AND YOU BUILT WHAT?
• Offer Engine
– OTF Discounts and Incentives
– Offer? Huh?
• Positive Pop-Up
– Conversational Web!!!
– Seriously - I hate pop-ups!
• UPS For Your Content – We Deliver
– What can Brown Do For You?
26. EMOTION IN THE MESSAGE
• Sexify?
– Send me ALL the market research
– Pop up effectiveness .. What the?
• Conversational Web
– Nordstrom style customer service
• Next Generation of Pop-up Technology
• The only web advertising that works
31. My 10 minutes with you today…
How we used market
research to identify a
need and build a new
product
How we’ll market our
new product to the
people who asked for it
32. So you say you want to
We were a social media agency
do some social media.
33. Good Social Media
• A solid blog drives the
whole Social Media
Calendar
• Creating original
content enables
sharing & syndication
• Inbound links
generate SEO traffic
34. Companies With Blogs Generate…
• 434% more indexed
pages, 97% more
inbound links.
• 88% (B2C) and 67%
(B2B) more leads.
• Plus: 57% of
companies have
acquired customers
through their blog.
36. I‘m not think ofdon’t
I can’t a I
Why won’t
good
anything interesting
have time
you blog?
writer
to write for this.
Why Don’t You Blog? What
should
we do?
38. There must be some product that will help
them do these 3 things.
1) Publish blog posts
on a schedule
2) Involve the Subject
Matter Experts, even if
they aren’t “bloggers”
3) Leverage SEO best
practices and tricks
39.
40.
41.
42. Awesome. I want to Don’t tell anyone I Please add
involve others as said this, but you an Editorial
guest bloggers. must charge more. Calendar. PR Company:
We get paid
$2k per blog
post. This is a
I need this. terrible idea.
Hey, why
aren’t we
wearing any
clothes?
47. Thanks!
Taking emails for private alpha.
www.Relaborate.com
Then check back – We’ll start publishing our own
blog at Relaborate.com/blog
Email:
Andy | Michael | Colin @ Relaborate.com