Get your the full debrief: www.psfk.com/report/sex-drugs-and-alcohol PSFK Labs’ Innovation Debrief: Vice examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice. - Lessons for any brands from 7 trends in vice - 30+ Best-in-class examples - Statistic and key takeaways - Safe to read at work! - Deep dive articles outlining the impact of these categories across industries If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com Issue 4 | Published September 2015 All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

1. SUMMARY
@PSFK | #virtuesofvice
LESSONS LEARNED FROM THE WORLD OF VICE
INNOVATION DEBRIEF

2.
GET THE REPORT
PSFK Labs’ Innovation Debrief examines the emerging
businesses, products, and service models growing
alongside the Marijuana, Alcohol, and Sex industries,
drawing lessons for other industries to learn from the
world of vice. The 24 page report includes :
To access the full 28 page report, including:
• Lessons for any brands from 7 trends in vice
• 30+ Best-in-class examples, safe to read at work!
• Statistic and key takeaways
• Deep dive articles outlining the impact of these categories
across industries
• Plus a 29 page full presentation deck
Download the Full Report at :
psfk.com/report/sex-drugs-and-alcohol
Access all Debriefs and Reports
as a PSFK Member : psfk.com/membership
@PSFK | #virtuesofvice

3. Sex, Drugs And Alcohol After global research, we’ve identified new
ideas - and a few old ones - that can be
embraced by brands and organizations to
engage and interact with people.
Somewhat surprisingly, the PSFK Labs
team study of drink, drugs and sex has led
to recognizing fresh consumer behaviors
as we watch this once taboo movement
proliferate into the mainstream.
We hope the Innovation Debrief inspires
your days and helps you build creative
ideas in your work—but also in your play.
A tremendous amount of innovation is taking
place in more, how shall we say, adult-themed
sectors. The opening up of marijuana laws is
rushing commercialization into a once-illegal
sector; alternative methods for distribution
and consumption are inspiring new
experiences with alcohol; technology is
empowering people to explore sexual activity
with their partner (or a stranger) from a
distance. Whether you choose to participate
or watch from afar, there’s a lot we can learn
from vice.
Our Innovation Debrief looks at how emerging
businesses, products and service-models are
painting a new portrait of ‘Vice’ for the future.
The report provides readers with 7 key trends
to take away regardless of your industry.
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Published September 2015@PSFK | #virtuesofvice
Download the Full Report at:
psfk.com/report/sex-drugs-and-alcohol

4. In-The-Moment
Counseling
Beneficial
Indulgence
Lean-Back
Immersion
Opt-In
Community
Connoisseur
Coaching
Perfect
Products
Algorithmic
Enabling
62 31 54 7
Trends of Vice
@PSFK | #virtuesofvice

5. How Customers Are Changing
2 31 54
TheJoyOf
Strangers
Perfected
Products
High Curation,
High Touch
Path To
Happiness
Lean Back,
Let Go
@PSFK | #virtuesofvice

6. @PSFK | #virtuesofvice
PSFK Labs’ Innovation Debrief examines the emerging
businesses, products, and service models growing
alongside the Marijuana, Alcohol, and Sex industries,
drawing lessons for other industries to learn from the
world of vice. The 24 page report includes :
To access the full 28 page report, including:
• Lessons for any brands from 7 trends in vice
• 30+ Best-in-class examples, safe to read at work!
• Statistic and key takeaways
• Deep dive articles outlining the impact of these categories
across industries
• Plus a 29 page full presentation deck
Download the Full Report at :
psfk.com/report/sex-drugs-and-alcohol
Access all Debriefs and Reports
as a PSFK Member : psfk.com/membership
READ THE
FULL REPORT

7. ACCESS
INNOVATION
PSFK membership provides you a constantly
updated database of over 50,000 ideas for you to
leverage as you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all
PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC

8. PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach
of PSFK.com to offer consulting and thought
leadership services to the world's most future
forward companies, helping them develop new
products, services, and ways to interact with their
consumers. PSFK Labs has worked with Apple,
BMW, Google, Nike, Red Bull, Samsung, Target and
many other leading brands.
If you are interested in seeing a presentation of this
report or would like to understand how PSFK can
help your team ideate new possibilities for your
brand, contact us at sales@psfk.com
ABOUT
PSFK LABS

9. SUMMARY
@PSFK | #virtuesofvice
LESSONS LEARNED FROM THE WORLD OF VICE
INNOVATION DEBRIEF