In the world of sport, the difference between winning and losing can be decided by the narrowest of margins. As a result, athletes are forever looking for the competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge. The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that we believe can inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work. Featured in the report, readers will find: - 6 keys for exceptional performance on and off the field - 7 comprehensive trends elevating a performer in every stage of the workout process - 21 best-in-class examples of companies optimizing performance for the the individual athlete - Lessons for creative business to improve workforce, marketing and customer experience - Insights and statistical support from industry leaders -Interviews and opinions from industry leaders including GE and Gatorade

1. @PSFK | #SportsDebrief
SUMMARY PRESENTATION
LESSONS FROM NEW-ERA MOTIVATION
#8 SPORTS DEBRIEF

2. • 6 keys for exceptional performance on and off the field
• 7 comprehensive trends elevating a performer in every stage of the workout
process
• 21 best-in-class examples of companies optimizing performance for the the
individual athlete
• Lessons for creative business to improve workforce, marketing and customer
experience
• Insights and statistical support from industry leaders
The Sports Debrief provides inspiration for all creative professionals
no matter what market sector or business discipline they focus on.
This PSFK report shares insights and key takeaways that we believe
can inspire personal optimization not just in the realm of sport, but
also in business and health. Dive into our findings to understand how
the latest wearable tech, dietary routines and cognitive techniques
can unlock actionable lessons in your work.
The 20+ page report includes :
Download the Full Report at: psfk.com/sports-debrief
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report
@PSFK
#SportsDebrief

3. The Extra Mile
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Version 1.0 | Published September 2016
In the world of sport, the
difference between winning and
losing can be decided by the
narrowest of margins. As a result,
athletes are forever looking for
the competitive edge that will
help them outpace their rivals,
continue honing their craft and
push past their next challenge.
Download the Full Report at: psfk.com/reports
As fitness evolves from an occasional activity to an everyday lifestyle,
athletes of all levels want the tools that will help them continue to
improve and achieve ever-escalating goals. Up until recently, the most
elite performance and conditioning methods were reserved only for
professionals at the highest level, but with the emergence of new
technologies, it's now possible for anyone to train like a pro. From
wearable sensors that gather and analyze a complex set of metrics, to
scientifically engineered materials that offer customized fit and function,
today's amateur athlete has access to a wealth of information and
products to help them excel at every phase of their game.
The Sports Debrief provides inspiration for all creative professionals no
matter what market sector or business discipline they focus on. This
PSFK report shares insights and key takeaways that we believe can
inspire personal optimization not just in the realm of sport, but also in
business and health. Dive into our findings to understand how the latest
wearable tech, dietary routines and cognitive techniques can unlock
actionable lessons in your work.

4. 62% of studies indicate that simulation-based instruction
produced statistically significant learning outcome gains.
Effectiveness of Virtual Reality-based Instruction on Students’ Learning
Outcomes in K-12 and Higher Education, Computers & Education, 2014
Getting two more hours of sleep a night increased basketball
free throws and 3-point field goal percentage by 9%.
Olympic Coach: Sport Performance Division, Team USA, 2016
“Up to this point it’s been about gathering as much data as
we can and the presentation and the visualization of that
data. Now I think a lot of that effort is going to go into
making that data actionable, whether it’s through coaching,
insights, or guidance.”
James Park, CEO, Fitbit
"We are trying to explore how the physical materials and
physical environment can be smarter, more adaptive, and
become part of us.”
Lining Yao, Concept Creation and Fabrication, bioLogic
The Rise of the
Individual Athlete
LABS

5. LABS
@PSFK
#SportsDebrief
Seven Trends Powering
a New Era of Motivation,
Training & Performance
1. Precision Visualization
2. Onboard Coaching
3. Hyper-Personalized Training
4. Performance Gear
5. Mind Hacking
6. Enhanced Recovery
7. Sleep Optimization

6. LABS
@PSFK
#SportsDebrief
Data-Driven Decisions
Adapt On-The-Fly
Picturing Change
Holistic Success
Winning Ecosystem
Keys For
Exceptional
Performance On
and Off the Field
LABS
@PSFK
#SportsDebrief
1
2
3
4
5

7. • 6 keys for exceptional performance on and off the field
• 7 comprehensive trends elevating a performer in every stage of the workout
process
• 21 best-in-class examples of companies optimizing performance for the the
individual athlete
• Lessons for creative business to improve workforce, marketing and customer
experience
• Insights and statistical support from industry leaders
The Sports Debrief provides inspiration for all creative professionals
no matter what market sector or business discipline they focus on.
This PSFK report shares insights and key takeaways that we believe
can inspire personal optimization not just in the realm of sport, but
also in business and health. Dive into our findings to understand how
the latest wearable tech, dietary routines and cognitive techniques
can unlock actionable lessons in your work.
The 20+ page report includes :
Download the Full Report at: psfk.com/sports-debrief
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report
@PSFK
#SportsDebrief

8. About PSFK Labs
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has
helped global corporations concept better products, services,
communications and experiences. Our researchers, analysts and designers
leverage a unique research process with unparalleled access to experts to
identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal
PSFK.com and produces a series of reports, workshops and events that
inspire creative professionals in their work.
LABS

9. PSFK MEMBERSHIP
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discover, save and share them.
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10. @PSFK | #SportsDebrief
SUMMARY PRESENTATION
LESSONS FROM NEW-ERA MOTIVATION
#8 SPORTS DEBRIEF