Manage your social media in 15 minutes a day
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Manage your social media in 15 minutes a day
- 1. HOW TO GET RESULTS FROM SOCIAL MEDIA IN 15 MINUTES A DAY By: Laurel Robbins @Laurel Robbins Michael Hodson @GoSeeWrite Laurence Norah @Lozula travelbloggersassociation.com Twitter: @PTBAssoc
- 2. Key Elements of Getting Results From Social Media in 15 Minutes a Day • Be Where Your Target Audience Is • Align Your Efforts with What Your Audience Wants From You • When to Post • What to Post • My #1 Time Saving Tip travelbloggersassociation.com Twitter: @PTBAssoc
- 3. Choosing a Social Media Platform • Choose the ones your audience is on • If your audience is on more than one, choose as many as you realistically have time for • It’s better to do 1 really well, than do 3 poorly • By being ‘everywhere’, you end up being nowhere travelbloggersassociation.com Twitter: @PTBAssoc
- 4. Demographics of Social Media Platforms travelbloggersassociation.com Twitter: @PTBAssoc
- 5. Align Your Efforts with What Your Audience Wants So….what does your audience want? travelbloggersassociation.com Twitter: @PTBAssoc
- 6. How to Determine What Your Audience Wants • Use: Klout.com, Kred.com, MyTopTweet.com, Facebook Insights, Twitter Analytics, Google Analytics, HootSuite • What did your top posts have in common? – Time they were posted? – Photos or links to articles? – Purpose: I.e. To inform? Make someone laugh? Sell something? – Were the hashtags the same? – Were the topics similar? travelbloggersassociation.com Twitter: @PTBAssoc
- 7. Repeat Past Successes: My Top Tweet travelbloggersassociation.com Twitter: @PTBAssoc
- 8. Repeat Past Successes: Twitter Analytics travelbloggersassociation.com Twitter: @PTBAssoc
- 9. Connect with Your Audience • Ask questions, have a conversation. • You should be talking WITH people, not TO people. • Engage and be engaging. Here are some ideas: travelbloggersassociation.com Twitter: @PTBAssoc
- 10. Include More Photos in Your Posts • Images on Twitter get 150% more retweets than text only posts • Images on Facebook get 53% more likes than text only posts travelbloggersassociation.com Twitter: @PTBAssoc
- 11. Hold a Photo Competition Hold a reader photo competition Creates user engagement Builds brand awareness Creates community good will Generates potential client leads travelbloggersassociation.com Twitter: @PTBAssoc
- 12. Ask a Question/Fill in the _____. Ask a question to: create engagement Build brand awareness Questions result in double the comments. Fill in the blanks result in 9X more comments travelbloggersassociation.com Twitter: @PTBAssoc
- 13. Best Time To Post? • When most of your followers are online travelbloggersassociation.com Twitter: @PTBAssoc
- 15. Twitter: Tweriod travelbloggersassociation.com Twitter: @PTBAssoc
- 16. My #1 Time Saving Tip • ……..SCHEDULING!!!! travelbloggersassociation.com Twitter: @PTBAssoc
- 17. Scheduling Tools • Facebook (schedule in Facebook) • Twitter, Google+ Page & LinkedIn Use BufferApp –Can be used to schedule posts, photos and quotes travelbloggersassociation.com Twitter: @PTBAssoc
- 21. What Can Be Scheduled/What Shouldn’t Be Content to Automate: • Links to blog posts and relevant articles • Photos linked to timely events, i.e. first day of spring What Not to Automate: • Direct messages on Twitter • Future events that you can’t predict, i.e. “So happy to be on the sunny beaches of the Maldives” … it’s pouring rain • Strive for a combination of scheduled content and real-time content Always take 5-10 minutes a day to respond to messages/replies, make comments on your social media platforms. It humanizes your brand. travelbloggersassociation.com Twitter: @PTBAssoc
- 22. Time Summary: What 15 Minutes a Day Looks Like • 15 minutes/day x 7 days = 105 minutes • Monday: Scheduling for the week: 20 minutes, 10 minutes replying/commenting, 5 minutes unfollowing in ManageFlitter • Tuesday – Thursday : 10 minutes getting new followers-ManagerFlitter, 5 minutes replying/commenting • Friday: 5 minutes replying/commenting • Saturday/Sunday: 0 minutes • 20 Minutes remaining: Creating/monitoring Facebook ads, Twitter Chat, more commenting etc. • Total: 105 minutes travelbloggersassociation.com Twitter: @PTBAssoc
- 23. Summary • Be Where Your Audience Is Give Them What They Want (Analyze your past successes and repeat, repeat, repeat) • Post When your Audience is online • Schedule posts on social media once a week • Find a balance between scheduled content and real-time content • Create engagement: Talk WITH your followers, not TO your followers • Look at your timeline: would you want to follow your account? travelbloggersassociation.com Twitter: @PTBAssoc
- 24. Thank You! Questions • Laurel Robbins MonkeysandMountains.com @Laurel_Robbins, info@monkeysandmountains.com • Michael Hodson GoSeeWrite.com @GoSeeWrite, michaelshodson@yahoo.com • Laurence Norah FindingtheUniverse.com @Lozula, laurence@findingtheuniverse.com • For PTBA inquiries contact@travelbloggersassociation.com travelbloggersassociation.com Twitter: @PTBAssoc