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Kids are Commuters Too!




The Mode Shift Potential of Walk to School Programs

                   Wendy Landman
                     WalkBoston
                   September 2012

                   ProWalk ProBike




                 On twitter: @WalkBoston
Why do we need to better target Safe
Routes to School programs?


What are the ingredients of a “successful” SRTS mode
shift program (separate from safety focused programs) –
and have we been getting there?


Brockton – One of WalkBostonʼs
favorite urban, lower income municipal
partners, and what we learned from our
research…
Brockton has:

1.  Enthusiasm
2.  City buy in – including funding for SRTS efforts at
    five participating schools
3.  Terrific leadership from school department wellness
    coordinator 
4.  Participation by police, local semi-pro sports teams,
    terrific local press
5.  After two years of pretty intensive investment saw a
    ~2% increase in walking
6.  Brookfield School selected to receive state SRTS
    funds for infrastructure project
What we learned…

•    The SRTS program is thus being delivered almost
     entirely to students who live far away.
•    It turns out that at the Brookfield School only about 25%
     of the students live within ½ mile of the school and 35%
     within one mile – 65% of students live more than a mile
     from school. 
•    With 16 – 17% of all students walking, we may be seeing
     close to 70% of the students who live with ½ mile already
     walking which translates into only 40 students who live
     with ½ mile and are not already walking.
•    The geographic distribution of students make the
     Brookfield School a poor choice for investing in a

     mode shift focused SRTS program.
Conditions vary hugely - we should pick
places where we can have impact

•    Whelan School: 330 students living within ½ mile are
     being driven to school – and thus present great
     potential for mode shift programs of high impact – this
     the community that WalkBoston is now working with.
     Our goal is to add 5 – 8% walking trips each year and
     we have a lot of short car trips to work with!
•    Lincoln School: 220 students are already walking and
     only 74 students are being driven from within ½ mile.
     This school has expressed interest in SRTS, but
     presents a relatively small opportunity for mode shift.
Back to the beginning:   Our Research Questions

 1.  Can we better target SRTS programs to achieve
     mode shift, reach children in need, and reduce GHG
     emissions?
 2.  Can we find out what schools or school districts
     have a lot of children who live near school but are
     currently being driven?
 3.  What information is missing?
     •  Walksheds of schools – not “as the crow flies”
     •  Number of children near schools
     •  Demographic information
     •  School assignment policies
     •  Geography of transportation choices
Walkshed Assessments – Sample 1

                            •  Lots of
                               sidewalks
                            •  Low
                               volume, low
                               speed
                               streets
                            •  Open space
                            •  Highly
                               connected
                               street
                               network
Walkshed Assessments – Sample 2



                            •  Little street
                               connectivity
                            •  High
                               volume,
                               high speed
                               streets
                            •  Missing
                               sidewalks
Community walksheds

                       How much
                       of the
                       community
                       is within
                       walking
                       distance of
                       any
                       school?
How many children are there?
How many children are near schools?
How to target programs to children in need?

                                 Because income
                                 is a good proxy
                                 for children at risk
                                 of overweight or
                                 obesity, % of
                                 children eligible
                                 for free or
                                 reduced price
                                 lunch was used
                                 to identify places
                                 of need
Assignment policies

•    Massachusetts does not maintain any consolidated
     information on district assignment policies which vary
     from all neighborhood schools to district-wide magnet
     programs
•    Almost every one of the stateʼs 351 cities and towns has
     a separate school district (332 districts)
•    Based on density and demographic data we called many
     districts to find the ones that had primarily neighborhood-
     based school districts where most students go to nearby
     schools
•    From among this set we solicited districts to participate in
     the survey
Surveyed Districts

                     We
                     approached
                     many
                     districts –
                     found nine
                     who
                     participated
Survey 

Instrument

•  New, 6-question
   school commute
   survey
•  Seven languages
•  Pilot survey in two
   schools
•  On-line map
   interface
•  51% response rate
On-line tool, great in SOME districts
Sample Survey Results
Enormous range in commute patterns
Great variety in patterns
Great variety in patterns
Great variety in patterns
Understanding
the
Differences

Using data to
make choices can
lead to great
differences in the
success of mode
shift programs
The Heart of the Matter
A few more details – which will help to
inform program understanding and
options 

Morning and afternoon commutes
Connected (chained) vs dedicated trips


                           Trip chaining may
                           make it more
                           complicated to shift
                           trips from cars to
                           feet
Vehicle availability and mode choice

                                 Fewer cars
                                 translate to
                                 more
                                 walking and
                                 bus use
                                 and less
                                 driving
Distance and mode choice
                            ½ mile
                            walking
                            distance
                            really seems
                            to be the
                            place where
                            mode shift is
                            most likely
                            to succeed
GHG emissions and school mode choice
Estimated Emissions and Cost of Auto School Commuting, by Surveyed District

                                         Annual GHG                                                               Avg. Student
                                                              Annual Fuel Cost per
                                       Emissions (kg) per                               Annual Auto GHG       Commutes as a Share
           Municipality                                          Student Auto
                                         Student Auto                                  per Household (kgs)     of Avg. Household
                                                                 Commuter*+
                                          Commuter*                                                                  GHG

Brockton                                              425                     $152                   7,196                    5.9%
Lawrence                                              240                      $86                   5,611                    4.3%
Malden                                                329                     $113                   5,374                    6.1%
Newton                                                157                      $59                   7,485                    2.1%
Revere                                                267                      $95                   5,572                    4.8%
Somerville                                            369                     $120                   4,505                    8.2%
Winchester                                            266                      $95                   8,352                    3.2%
Source: MassGIS analysis of MA RMV vehicle inspection records, 2005-07; MAPC analysis; MAPC survey, 2011. * Surveyed Schools only,
+Assuming Avg. gas price of $3.70/gal (fuel gauge report)
Molly O’Reilly, board member
  www.americawalks.org
National Unified Voice for Walking

Vision for a Walkable America
  •  300+ organizations …
  •  Steering Committee
  •  D.C. Advocacy
  •  Walking Action Network
April-June, 2011
The National Walking Survey was a
collaborative effort between America Walks
and Hunter College Professors
Peter Tuckel (Sociology) and
William Milczarski (Urban Planning).
Purpose: to examine attitudes and
 behaviors concerning walking
 ◦  Focus on frequent walkers




           www.pedbikeimages.org/LucianoRizzi
On-line survey sponsored by America Walks
  Partner Organizations:
    AARP (participating state chapters)
    Active Transportation Alliance
   Alliance for Biking & Walking
   American Public Health Association
   Association of Pedestrian and Bicycle Professionals (APBP)
   Bike Walk Virginia
   California Walks
   Initiative for Bike & Ped Innovation (IBPI) at Portland State U.
   PedNet Coalition
   PEDS
   Rails-To-Trails Conservancy
   Safe Routes to School National Partnership
   Vermont Bicycle & Pedestrian Coalition
   Walk Boston
   Walk San Diego
   Walk San Francisco
   Walking.About.com
   Willamette Pedestrian Coalition
About the survey:
  Survey conducted between April 27 & June 13
  Publicized through
       homepages
       e-mails
       Facebook
  Went “viral” – Facebook, twitter, blogs
  Purposive sample; n = 7,019
  Some less avid walkers also included among
   respondents
“I love it. Power walk 40 minutes a day outside...rain,
   snow, or sleet...never miss it.”

“Walking rocks! It is the best stress buster going and
  free and easy to do!”

“Walking is a very important part of my life.”

“My parents encouraged me to walk a lot when I was
  a young child and the habit of walking and my
  pleasure in it has persisted.”
Demographic profile
                                Survey       U.S.
 ◦  Race
      White, non-Hispanic       90.1%     67.0%
      Asian                      1.6%      4.8%
      African-American           2.4%     11.6%
      Hispanic                   2.1%     14.2%
 ◦  Education
    Bachelor’s degree           33.8%      17.4%
    Grad training or degree     47.2%      10.1%
 ◦  Median HH Income           $46,256    $41,994
 ◦  % ≥ 45                        55.0%     34.4%
 ◦  % Female                      65.0%     50.9%
Frequency of Walking
                              Frequency   Percent
     ◦  Never                    33         0.5
     ◦  Rarely                  257         3.7
     ◦  A few times a month     415         6.0
     ◦  1-2 days a week         889        12.8
     ◦  3-4 days a week        1589        22.8
     ◦  5-6 days a week        1510        21.7
     ◦  Everyday               2264        32.5
    Total                    6957        100.0

    77.0% are avid walkers!
Walk Frequency by Age

                                                 Frequent           Infrequent
                                  Age             Walker              Walker
                                 18-24             63.7%              36.3%
                                 25-30             57.6%               42.4%
                                 31-44             51.6%              48.4%
                                 45-64             52.9%              47.1%
                                  65+              61.1%              38.9%
                            frequent      infrequent

           63.7
                                                          61.1
                     57.6
                                   51.6         52.9
                                       48.4        47.1
                        42.4
                                                             38.9
              36.3




           18-24     25-30         31-44        45-64     65+
Walk Frequency by Education
Length of Time a Person Has Been Walking
                                Frequency   Percent
     ◦  < 1 year                    301       7.5
     ◦  1 year up to 2 years        349       8.6
     ◦  2 years up to 3 years       356       8.8
     ◦  3 years up to 5 years       439      10.9
     ◦  > 5 years                 2,592      64.2
    Total                       4,037      100.0

    Almost two-thirds have been walking
        more than 5 years.
Where Do People Walk?
              Gym                     Treadmill at home        Mall

              Parks/forests           Other                    Sidewalks/streets

              Combination of places
                                              2% 1%
                                                          0%

                                                       8%       2%
                              23%




                                                      64%
Source of Original Encouragement
                                     Frequency   Percent
     ◦    Family member                  287       5.4
     ◦    Friend                         219       4.1
     ◦    Health care professional       212       4.0
     ◦    Organization in my community    59       1.1
     ◦    Organization I work for        140       2.6
     ◦    Media                          353       6.6
     ◦    Just decided on my own       3,037      56.7
     ◦    Don’t remember                 284       5.3
     ◦    Other                          763      14.3
    Total                            5,354      100.0

    Only 4% received encouragement to walk from a
     health care professional
Orientation toward Walking for Non-Pet Owners & Pet Owners

     Non-Pet Owners                      Pet Owners
                                    Care for pet & health
     Both reasons
     Health/relaxation              Care for pet & destination

     Get to a destination           Care for pet




     24%                                14%

                         41%
                                  17%


                                                      69%
      35%
Orientation toward Walking by Age
                       (excludes pet owners)

               18-24 25-30 31-44 45-64 65+                   TOTAL
Health/
 relaxation     7.7%   13.0%      27.6% 45.8% 52.5%          35.3%

Get to a
 destination   50.5%   43.3%      31.4%        13.0% 10.3%   23.6%

Both reasons 41.8%     43.7%     41.0%         41.3% 37.2%   41.2%



Walking for health/relaxation increases
 with age.
What is a Walkable Neighborhood?

 There are many places to go within easy
 walking distance of my home.

It is easy to walk to a transit stop (bus, subway,
  train) from my home.

There are many interesting things to look at
 while walking in my neighborhood.
Walking and Walkability
                                           Frequent walker        Infrequent walker

                                                                           88.1
                                                        78
                                    64.9
      Percent of people who are
               frequent walkers
     by neighborhood walkability           35.1
                                                                22
                                                                                   11.9



                                   Low walkability   Middle walkability   High walkability




                                                People in highly
                                                walkable neighborhoods
                                                are much more likely to
                                                walk
“We moved to Baltimore City's Federal Hill neighborhood
  specifically because of its walkability.”

“When deciding which neighborhood to live in, walkability
  was a main factor for me.”

“My neighborhood is really nice in terms of walkability.”

“Walkability is a dealbreaker for me. Won't live anywhere
  without good transport and local shopping.”
Orientation toward Walking and Walkability
                (excludes pet owners)


                       Low         Medium      High
                       Walkability Walkability Walkability    TOTAL
 Health/relaxation       56.2%          32.8%    14.2%        31.4%

 Get to a destination 11.5%             25.0%    35.6%        25.7%

 Both reasons            32.3%           42.3%    50.3%       42.9%
                        100.0%          100.0%   100.0%      100.0%

Low walkability – health/relaxation;
 high walkability – instrumental.
Orientation toward Walking and Population Density
                (excludes pet owners)


                         Low            Middle     High
                         Density        Density   Density   TOTAL
 Health/relaxation       59.4%          41.3%     12.4%     35.1%

 Get to a destination      8.7%         19.1%     38.1%     23.6%

 Both reasons            31.9%           39.6%     49.4% 41.3%
                        100.0%          100.0%    100.0% 100.0%

Low density – health/relaxation; high density – instrumental.
Orientation and Duration of Walking (mins.)
                   (excludes pet owners)



               15 to < 30 30 to < 60 60 to < 90 90+ Don’t know
Health/
 relaxation     33.9%            50.1%     12.2%   3.6%   0.3%

Get to a
 destination    83.5%           14.0%      0.8%    0.8%   1.0%

Both reasons    57.1%           33.2%      6.4%    2.3%   1.0%



Health/relaxation – long trips;
   instrumental – short trips
Reasons for Walking
     (percentage who answered very important)

Walking helps me to maintain good health - - - - - - - - - - - - - - 71.1
Walking helps me to feel calm and less stressed - - - - - - - - - - -60.6
Walking gives me more physical energy - - - - - - - - - - - - - - - 58.2
Walking gets me out of the house and I feel better afterwards - - - 53.6
Walking helps me to maintain my weight - - - - - - - - - - - - - - 52.0
Walking allows me to get to a specific destination such as work,
 school, or a store - - - - - - - - - - - - - - - - - - - - - - - - - - 51.8
Walking gives me an opportunity to go out and explore my
 surroundings - - - - - - - - - - - - - - - - - - - - - - - - - - - - 47.7
Walking helps me to lose weight - - - - - - - - - - - - - - - - - - - 34.2
Walking allows me to take care of my pet - - - - - - - - - - - - - - -22.4
Walking is how I get to/from transit stops - - - - - - - - - - - - - - 22.1
Walking gives me an opportunity to spend time with family or
 friends - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 17.0
Walking is my main form of transportation - - - - - - - - - - - - - - 9.7
“It is a win/win form of transportation.”

“Walking helps me reduce my environmental impact.”

“Gives me uninterrupted talk time with my husband
  or daughter.”

“I enjoy the time alone.”

“I simply feel better after a walk.”

“Walking is the most sensible way to go short
  distances.”
Type of Walker and Medical Conditions
                                  Frequent Walkers            Infre-
                         Health/     Get to a                quent
                       relaxation  destination   Both        walkers   TOTAL
≥ 15 lbs. overweight      36.6         19.5       25.9         41.9     31.8
Hypertension              19.4          7.2       12.5         18.7     15.0
Depression                 7.8          9.3        9.4         12.8      9.9
Arthritis                 11.8          5.2         9.2        10.9      9.6
Asthma                     7.8          8.4         9.1         8.5      8.5
Osteoporosis                6.9         1.4        4.1          4.1      4.4
Diabetes                    6.1         1.8        3.5          4.8      4.2
Heart disease               4.4         0.6        2.0          3.1      2.7
Cancer                      2.2         0.5        1.5          1.6      1.5
None of the above         36.4         60.3      49.0You       38.5     44.9
                                                    should
                                                     walk
                                                    more.
Frequency of Walking and Medical Conditions
                                Type of Walker
             number of         Frequent        Infrequent
             conditions         Walker           Walker
                 0              48.7%             40.5%
                 1              31.0%             30.2%
                 2              13.0%             18.3%
                 3+               7.3%            11.1%




                          Number of Medical Conditions
Walkability and Medical Conditions
           Neighborhood walkability:




     # of Medical Conditions   0       1   2   3+



Residents of more walkable communities
    have fewer illnesses.
Physical Activities Besides Walking

                Swimming      Tennis
                Golf          Jogging
                Skiing        Bicycling
                Hiking        Physical fitness (e.g., aerobics,
                               weight lifting)
                Gardening     Bird watching
                Team sports   Yoga
Physical Activities Besides Walking:
 Frequent Walkers

               number of Infrequent   Frequent
                activities Walker     Walker     Total
                   None       7.1%       4.5%     5.7%
                  1–2       35.9%      29.0%     32.2%
                  3–4       36.2%      40.0%     38.3%
                    5+     20.7%       26.6%     23.9%


Frequent walkers participate
 in other activities. This is
 true even when controlling
 for several demographic
 variables.
Physical Activities Besides Walking:
 Dog Walkers
                    number of     Without    With
                     activities   a Dog     a Dog    Total
                        None         5.3%     3.1%    4.8%
                       1–2         31.6%    24.1%    29.8%
                       3–4         39.3%    40.5%    39.6%
                         5+        23.8%    32.4%    25.8%




Most walkers participate
in other physical activities;
dog walkers even more so.
Walkability and Physical Activities Besides Walking

           number of                                 Walkability
            activities           Low                  Medium       High
                0                7.5%                   4.8%        3.7%
              1–2               36.8%                 31.5%        27.0%
               3–4              37.2%                 37.4%        41.5%
                5+              18.5%                 26.3%        27.8%


People in walkable communities are more active in
  general.




                  www.pedbikeimages.org/MaxBushell
Reasons for Not Walking
          (percentage who strongly agree)


I am involved in other physical activities and do not feel the
   need to walk more - - - - - - - - - - - - - - - - - - - - - - - - - 16.9
In my neighborhood things like not enough sidewalks or
   speeding motor vehicles discourage me from walking more - - - 13.3
I do not have time to walk more - - - - - - - - - - - - - - - - - - - 12.8
With things like work or family responsibilities, I do not have
   the energy left to walk more - - - - - - - - - - - - - - - - - - - - 10.8
There are not many desirable places nearby in which to walk - - - 10.6
I am just not that enthusiastic about walking more - - - - - - - - - 6.9
The level of crime in my neighborhood discourages me from
  walking more - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2.4
“no sidewalks, speeding cars, and unrestrained dogs”

“laziness!”

“My girlfriend does not like walking that much.”

“There's no point. You have to drive anywhere to get
  to anything.”

“I don't usually consider walking as an alternative. I
   just hop in the car to go somewhere without
   thinking.”
Safety Problems for Walkers
                                                       Very big   Somewhat of
                                                    problem (%)   problem (%)   Total%
Drivers talking on cell phones or using
  other electronic devices _ _ _ _ _ _ _ _ _ _ _ _ _ 26.5             27.7      54.2
Speeding motor vehicles _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 22.9            30.3      53.2
Unsmooth sidewalks or other walking surfaces _ _ 13.4                 24.7      43.4
Not enough sidewalks __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18.7            20.7      39.4
Poorly-lit streets _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 10.7       22.6      33.3
The sidewalks are too narrow _ _ _ _ _ _ _ _ _ _ _ _ _ 6.8            16.5      23.3
The walk signs or street signals do not give me
  enough time to walk across the street safely _ _ _ 5.5              12.6      18.1
Crime _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3.4       10.1      13.5
Dogs or other animals _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3.4              9.7      13.1
“Drivers in my area do not give pedestrians the right of
  way in cross walks.”

“The greatest physical danger to frequent walkers in my
  community are speeding drivers who run red lights and
  fail to slow at crosswalks.”

“I would walk MUCH more often if we had sidewalks and
   more tickets for cell-phone/texting drivers.”

“Cars turn right on red without stopping or looking even
  when I have the WALK signal.”

“Distracted drivers is my number one concern while
  walking.”
Transportation Used by Grade K – 8 Children
   of Respondents (n=775)
Automobile - - - - - - - - - - - - - - - - - - - - 31.4%
Walking - - - - - - - - - - - - - - - - - - - - - - 23.5%
School bus/van - - - - - - - - - - - - - - - - - - 20.4%
Child (children) uses a combination of means - - 14.8%
Bicycle - - - - - - - - - - - - - - - - - - - - - - - 3.6%
More than one child in elementary school and
  they use different means of transportation - - - 2.8%
Public transportation - - - - - - - - - - - - - - - 1.7%
Other - - - - - - - - - - - - - - - - - - - - - - - - 1.7%
Transportation to School by Walkability
                            Walkability of Neighborhood
     Transportation          Low      Medium     High   Total
        to school
               Automobile    38.3%     32.3%    17.2%   29.4%
               School bus    25.7%     20.4%     9.9%   18.7%
               Bike           1.5%      4.4%     5.9%    3.9%
               Walk          17.0%     21.7%    40.4%   26.1%
               All other     17.5%     21.2%    26.6%   21.7%
                            100.0%   100.0% 100.0% 100.0%
Transportation to School and Parents’ Walking
                                 Walking by Parents
      Transportation           Infrequent Frequent    Total
        to school
              Automobile         45.5%     26.4%      31.3%
              School bus/van     22.5%     19.6%      20.3%
              Bicycle             3.0%      4.0%       3.8%
              Walking            16.0%     26.2%      23.6%
              All else           13.0%     23.8%      21.0%
    Only 6.6% heard or read about the benefits of
     walking through the media.
    Only 4.0% said that a health care professional
     encouraged them to walk.
     ◦  Even among those with serious medical conditions, only a
        small proportion received encouragement to walk from a
        health care professional.
    Many health/relaxation walkers have a serious
     medical condition.
     ◦  For them, walking is for the purpose of preventing further
        deterioration in health.
    Greater efforts are needed to publicize the multiple
     benefits of walking.
    Among infrequent walkers, a higher percentage cite
     “neighborhood” factors (e.g., not enough
     sidewalks, speeding motor vehicles) rather than
     “personal” factors (e.g., not enough time).
    54.2% of respondents cite “drivers talking on cell
     phones or using other electronic devices as a “very
     big problem” or “somewhat of a problem.”
    53.2% of respondents cite “speeding motor
     vehicles” as a “very big problem” or “somewhat of a
     problem.
    More resources should be devoted to protecting
     people walking, especially from motor vehicles.
    Large percentages of respondents noted
     infrastructure as a problem:
     ◦  Unsmooth sidewalks (43.4%)
     ◦  Lack of sidewalks (39.4%)
     ◦  Poorly lit streets (33.3%)
    Walkability matters.
    Walkability and population
     density are not the same. Avid walkers are in
     cities, suburbs and rural areas.
    Walkability matters.
    Children walk to school if their parents are walkers
     and if they live in walkable neighborhoods.
    Walkability matters.
    People in more walkable neighborhoods have a
     fewer number of serious medical conditions. This
     finding holds even after controlling for age, sex,
     education and other background variables.
    Walkability matters.
    People in more walkable neighborhoods engage in
     a greater number of physical activities besides
     walking. This finding holds even after controlling
     for age, sex, education and other background
     variables.
    Walkability matters.
Meet the needs of health/relaxation walkers

    Make neighborhoods walkable
     ◦  Nearby destinations
     ◦  Connectivity
     ◦  Accessible to transit stops
     ◦  Attractive, safe, interesting walking environment
     ◦  Tame the motor vehicle
     ◦  Safety from crime
    The medical community needs to advocate
     walking with their patients one on one

    Health/fitness messages need to be aimed at
     young adults to build walking habits that will
     endure or be restored later

    Organizations working for arthritis, heart and
     other specific types of health need to
     continue their work to get people walking
    Messages need crafting for minority
     populations and those less advantaged
     ◦  Why walking is important
     ◦  Fitting walking into your busy life
     ◦  Walking is cool

    Walking infrastructure needs improving
     ◦  Safe, usable by all, and attractive

    Slower, safer vehicle speeds
Walking Action Network
 ◦  Steps to a Walkable Community
 ◦  Training and technical assistance
 ◦  Information Collection and Dissemination
 ◦  Evaluation
Thank you…….

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#81 Using Data and Survey Information to Guide Safe Routes to School Programs and Advocacy Strategies - Landman

  • 1. Kids are Commuters Too! The Mode Shift Potential of Walk to School Programs Wendy Landman WalkBoston September 2012 ProWalk ProBike On twitter: @WalkBoston
  • 2. Why do we need to better target Safe Routes to School programs?
 What are the ingredients of a “successful” SRTS mode shift program (separate from safety focused programs) – and have we been getting there? Brockton – One of WalkBostonʼs favorite urban, lower income municipal partners, and what we learned from our research…
  • 3. Brockton has:
 1.  Enthusiasm 2.  City buy in – including funding for SRTS efforts at five participating schools 3.  Terrific leadership from school department wellness coordinator 4.  Participation by police, local semi-pro sports teams, terrific local press 5.  After two years of pretty intensive investment saw a ~2% increase in walking 6.  Brookfield School selected to receive state SRTS funds for infrastructure project
  • 4. What we learned…
 •  The SRTS program is thus being delivered almost entirely to students who live far away. •  It turns out that at the Brookfield School only about 25% of the students live within ½ mile of the school and 35% within one mile – 65% of students live more than a mile from school. •  With 16 – 17% of all students walking, we may be seeing close to 70% of the students who live with ½ mile already walking which translates into only 40 students who live with ½ mile and are not already walking. •  The geographic distribution of students make the Brookfield School a poor choice for investing in a
 mode shift focused SRTS program.
  • 5. Conditions vary hugely - we should pick places where we can have impact
 •  Whelan School: 330 students living within ½ mile are being driven to school – and thus present great potential for mode shift programs of high impact – this the community that WalkBoston is now working with. Our goal is to add 5 – 8% walking trips each year and we have a lot of short car trips to work with! •  Lincoln School: 220 students are already walking and only 74 students are being driven from within ½ mile. This school has expressed interest in SRTS, but presents a relatively small opportunity for mode shift.
  • 6. Back to the beginning: Our Research Questions
 1.  Can we better target SRTS programs to achieve mode shift, reach children in need, and reduce GHG emissions? 2.  Can we find out what schools or school districts have a lot of children who live near school but are currently being driven? 3.  What information is missing? •  Walksheds of schools – not “as the crow flies” •  Number of children near schools •  Demographic information •  School assignment policies •  Geography of transportation choices
  • 7. Walkshed Assessments – Sample 1 •  Lots of sidewalks •  Low volume, low speed streets •  Open space •  Highly connected street network
  • 8. Walkshed Assessments – Sample 2
 •  Little street connectivity •  High volume, high speed streets •  Missing sidewalks
  • 9. Community walksheds How much of the community is within walking distance of any school?
  • 10. How many children are there?
  • 11. How many children are near schools?
  • 12. How to target programs to children in need? Because income is a good proxy for children at risk of overweight or obesity, % of children eligible for free or reduced price lunch was used to identify places of need
  • 13. Assignment policies
 •  Massachusetts does not maintain any consolidated information on district assignment policies which vary from all neighborhood schools to district-wide magnet programs •  Almost every one of the stateʼs 351 cities and towns has a separate school district (332 districts) •  Based on density and demographic data we called many districts to find the ones that had primarily neighborhood- based school districts where most students go to nearby schools •  From among this set we solicited districts to participate in the survey
  • 14. Surveyed Districts We approached many districts – found nine who participated
  • 15. Survey 
 Instrument •  New, 6-question school commute survey •  Seven languages •  Pilot survey in two schools •  On-line map interface •  51% response rate
  • 16. On-line tool, great in SOME districts
  • 18. Enormous range in commute patterns
  • 19. Great variety in patterns
  • 20. Great variety in patterns
  • 21. Great variety in patterns
  • 22. Understanding the Differences Using data to make choices can lead to great differences in the success of mode shift programs
  • 23. The Heart of the Matter
  • 24. A few more details – which will help to inform program understanding and options 

  • 26. Connected (chained) vs dedicated trips Trip chaining may make it more complicated to shift trips from cars to feet
  • 27. Vehicle availability and mode choice Fewer cars translate to more walking and bus use and less driving
  • 28. Distance and mode choice ½ mile walking distance really seems to be the place where mode shift is most likely to succeed
  • 29. GHG emissions and school mode choice Estimated Emissions and Cost of Auto School Commuting, by Surveyed District Annual GHG Avg. Student Annual Fuel Cost per Emissions (kg) per Annual Auto GHG Commutes as a Share Municipality Student Auto Student Auto per Household (kgs) of Avg. Household Commuter*+ Commuter* GHG Brockton 425 $152 7,196 5.9% Lawrence 240 $86 5,611 4.3% Malden 329 $113 5,374 6.1% Newton 157 $59 7,485 2.1% Revere 267 $95 5,572 4.8% Somerville 369 $120 4,505 8.2% Winchester 266 $95 8,352 3.2% Source: MassGIS analysis of MA RMV vehicle inspection records, 2005-07; MAPC analysis; MAPC survey, 2011. * Surveyed Schools only, +Assuming Avg. gas price of $3.70/gal (fuel gauge report)
  • 30. Molly O’Reilly, board member www.americawalks.org
  • 31.
  • 32. National Unified Voice for Walking Vision for a Walkable America •  300+ organizations … •  Steering Committee •  D.C. Advocacy •  Walking Action Network
  • 34. The National Walking Survey was a collaborative effort between America Walks and Hunter College Professors Peter Tuckel (Sociology) and William Milczarski (Urban Planning).
  • 35. Purpose: to examine attitudes and behaviors concerning walking ◦  Focus on frequent walkers www.pedbikeimages.org/LucianoRizzi
  • 36. On-line survey sponsored by America Walks   Partner Organizations: AARP (participating state chapters) Active Transportation Alliance Alliance for Biking & Walking American Public Health Association Association of Pedestrian and Bicycle Professionals (APBP) Bike Walk Virginia California Walks Initiative for Bike & Ped Innovation (IBPI) at Portland State U. PedNet Coalition PEDS Rails-To-Trails Conservancy Safe Routes to School National Partnership Vermont Bicycle & Pedestrian Coalition Walk Boston Walk San Diego Walk San Francisco Walking.About.com Willamette Pedestrian Coalition
  • 37. About the survey:   Survey conducted between April 27 & June 13   Publicized through   homepages   e-mails   Facebook   Went “viral” – Facebook, twitter, blogs   Purposive sample; n = 7,019   Some less avid walkers also included among respondents
  • 38. “I love it. Power walk 40 minutes a day outside...rain, snow, or sleet...never miss it.” “Walking rocks! It is the best stress buster going and free and easy to do!” “Walking is a very important part of my life.” “My parents encouraged me to walk a lot when I was a young child and the habit of walking and my pleasure in it has persisted.”
  • 39. Demographic profile Survey U.S. ◦  Race   White, non-Hispanic 90.1% 67.0%   Asian 1.6% 4.8%   African-American 2.4% 11.6%   Hispanic 2.1% 14.2% ◦  Education   Bachelor’s degree 33.8% 17.4%   Grad training or degree 47.2% 10.1% ◦  Median HH Income $46,256 $41,994 ◦  % ≥ 45 55.0% 34.4% ◦  % Female 65.0% 50.9%
  • 40. Frequency of Walking Frequency Percent ◦  Never 33 0.5 ◦  Rarely 257 3.7 ◦  A few times a month 415 6.0 ◦  1-2 days a week 889 12.8 ◦  3-4 days a week 1589 22.8 ◦  5-6 days a week 1510 21.7 ◦  Everyday  2264 32.5   Total 6957 100.0   77.0% are avid walkers!
  • 41. Walk Frequency by Age Frequent Infrequent Age Walker Walker 18-24 63.7% 36.3% 25-30 57.6% 42.4% 31-44 51.6% 48.4% 45-64 52.9% 47.1% 65+ 61.1% 38.9% frequent infrequent 63.7 61.1 57.6 51.6 52.9 48.4 47.1 42.4 38.9 36.3 18-24 25-30 31-44 45-64 65+
  • 42. Walk Frequency by Education
  • 43. Length of Time a Person Has Been Walking Frequency Percent ◦  < 1 year 301 7.5 ◦  1 year up to 2 years 349 8.6 ◦  2 years up to 3 years 356 8.8 ◦  3 years up to 5 years 439 10.9 ◦  > 5 years 2,592 64.2   Total 4,037 100.0   Almost two-thirds have been walking more than 5 years.
  • 44. Where Do People Walk? Gym Treadmill at home Mall Parks/forests Other Sidewalks/streets Combination of places 2% 1% 0% 8% 2% 23% 64%
  • 45. Source of Original Encouragement Frequency Percent ◦  Family member 287 5.4 ◦  Friend 219 4.1 ◦  Health care professional 212 4.0 ◦  Organization in my community 59 1.1 ◦  Organization I work for 140 2.6 ◦  Media 353 6.6 ◦  Just decided on my own 3,037 56.7 ◦  Don’t remember 284 5.3 ◦  Other 763 14.3   Total 5,354 100.0   Only 4% received encouragement to walk from a health care professional
  • 46. Orientation toward Walking for Non-Pet Owners & Pet Owners Non-Pet Owners Pet Owners Care for pet & health Both reasons Health/relaxation Care for pet & destination Get to a destination Care for pet 24% 14% 41% 17% 69% 35%
  • 47. Orientation toward Walking by Age (excludes pet owners) 18-24 25-30 31-44 45-64 65+ TOTAL Health/ relaxation 7.7% 13.0% 27.6% 45.8% 52.5% 35.3% Get to a destination 50.5% 43.3% 31.4% 13.0% 10.3% 23.6% Both reasons 41.8% 43.7% 41.0% 41.3% 37.2% 41.2% Walking for health/relaxation increases with age.
  • 48. What is a Walkable Neighborhood? There are many places to go within easy walking distance of my home. It is easy to walk to a transit stop (bus, subway, train) from my home. There are many interesting things to look at while walking in my neighborhood.
  • 49. Walking and Walkability Frequent walker Infrequent walker 88.1 78 64.9 Percent of people who are frequent walkers by neighborhood walkability 35.1 22 11.9 Low walkability Middle walkability High walkability People in highly walkable neighborhoods are much more likely to walk
  • 50. “We moved to Baltimore City's Federal Hill neighborhood specifically because of its walkability.” “When deciding which neighborhood to live in, walkability was a main factor for me.” “My neighborhood is really nice in terms of walkability.” “Walkability is a dealbreaker for me. Won't live anywhere without good transport and local shopping.”
  • 51. Orientation toward Walking and Walkability (excludes pet owners) Low Medium High Walkability Walkability Walkability TOTAL Health/relaxation 56.2% 32.8% 14.2% 31.4% Get to a destination 11.5% 25.0% 35.6% 25.7% Both reasons 32.3% 42.3% 50.3% 42.9% 100.0% 100.0% 100.0% 100.0% Low walkability – health/relaxation; high walkability – instrumental.
  • 52. Orientation toward Walking and Population Density (excludes pet owners) Low Middle High Density Density Density TOTAL Health/relaxation 59.4% 41.3% 12.4% 35.1% Get to a destination 8.7% 19.1% 38.1% 23.6% Both reasons 31.9% 39.6% 49.4% 41.3% 100.0% 100.0% 100.0% 100.0% Low density – health/relaxation; high density – instrumental.
  • 53. Orientation and Duration of Walking (mins.) (excludes pet owners) 15 to < 30 30 to < 60 60 to < 90 90+ Don’t know Health/ relaxation 33.9% 50.1% 12.2% 3.6% 0.3% Get to a destination 83.5% 14.0% 0.8% 0.8% 1.0% Both reasons 57.1% 33.2% 6.4% 2.3% 1.0% Health/relaxation – long trips; instrumental – short trips
  • 54. Reasons for Walking (percentage who answered very important) Walking helps me to maintain good health - - - - - - - - - - - - - - 71.1 Walking helps me to feel calm and less stressed - - - - - - - - - - -60.6 Walking gives me more physical energy - - - - - - - - - - - - - - - 58.2 Walking gets me out of the house and I feel better afterwards - - - 53.6 Walking helps me to maintain my weight - - - - - - - - - - - - - - 52.0 Walking allows me to get to a specific destination such as work, school, or a store - - - - - - - - - - - - - - - - - - - - - - - - - - 51.8 Walking gives me an opportunity to go out and explore my surroundings - - - - - - - - - - - - - - - - - - - - - - - - - - - - 47.7 Walking helps me to lose weight - - - - - - - - - - - - - - - - - - - 34.2 Walking allows me to take care of my pet - - - - - - - - - - - - - - -22.4 Walking is how I get to/from transit stops - - - - - - - - - - - - - - 22.1 Walking gives me an opportunity to spend time with family or friends - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 17.0 Walking is my main form of transportation - - - - - - - - - - - - - - 9.7
  • 55. “It is a win/win form of transportation.” “Walking helps me reduce my environmental impact.” “Gives me uninterrupted talk time with my husband or daughter.” “I enjoy the time alone.” “I simply feel better after a walk.” “Walking is the most sensible way to go short distances.”
  • 56. Type of Walker and Medical Conditions Frequent Walkers Infre- Health/ Get to a quent relaxation destination Both walkers TOTAL ≥ 15 lbs. overweight 36.6 19.5 25.9 41.9 31.8 Hypertension 19.4 7.2 12.5 18.7 15.0 Depression 7.8 9.3 9.4 12.8 9.9 Arthritis 11.8 5.2 9.2 10.9 9.6 Asthma 7.8 8.4 9.1 8.5 8.5 Osteoporosis 6.9 1.4 4.1 4.1 4.4 Diabetes 6.1 1.8 3.5 4.8 4.2 Heart disease 4.4 0.6 2.0 3.1 2.7 Cancer 2.2 0.5 1.5 1.6 1.5 None of the above 36.4 60.3 49.0You 38.5 44.9 should walk more.
  • 57. Frequency of Walking and Medical Conditions Type of Walker number of Frequent Infrequent conditions Walker Walker 0 48.7% 40.5% 1 31.0% 30.2% 2 13.0% 18.3% 3+ 7.3% 11.1% Number of Medical Conditions
  • 58. Walkability and Medical Conditions Neighborhood walkability: # of Medical Conditions 0 1 2 3+ Residents of more walkable communities have fewer illnesses.
  • 59. Physical Activities Besides Walking Swimming Tennis Golf Jogging Skiing Bicycling Hiking Physical fitness (e.g., aerobics, weight lifting) Gardening Bird watching Team sports Yoga
  • 60. Physical Activities Besides Walking: Frequent Walkers number of Infrequent Frequent activities Walker Walker Total None 7.1% 4.5% 5.7% 1–2 35.9% 29.0% 32.2% 3–4 36.2% 40.0% 38.3% 5+ 20.7% 26.6% 23.9% Frequent walkers participate in other activities. This is true even when controlling for several demographic variables.
  • 61. Physical Activities Besides Walking: Dog Walkers number of Without With activities a Dog a Dog Total None 5.3% 3.1% 4.8% 1–2 31.6% 24.1% 29.8% 3–4 39.3% 40.5% 39.6% 5+ 23.8% 32.4% 25.8% Most walkers participate in other physical activities; dog walkers even more so.
  • 62. Walkability and Physical Activities Besides Walking number of Walkability activities Low Medium High 0 7.5% 4.8% 3.7% 1–2 36.8% 31.5% 27.0% 3–4 37.2% 37.4% 41.5% 5+ 18.5% 26.3% 27.8% People in walkable communities are more active in general. www.pedbikeimages.org/MaxBushell
  • 63. Reasons for Not Walking (percentage who strongly agree) I am involved in other physical activities and do not feel the need to walk more - - - - - - - - - - - - - - - - - - - - - - - - - 16.9 In my neighborhood things like not enough sidewalks or speeding motor vehicles discourage me from walking more - - - 13.3 I do not have time to walk more - - - - - - - - - - - - - - - - - - - 12.8 With things like work or family responsibilities, I do not have the energy left to walk more - - - - - - - - - - - - - - - - - - - - 10.8 There are not many desirable places nearby in which to walk - - - 10.6 I am just not that enthusiastic about walking more - - - - - - - - - 6.9 The level of crime in my neighborhood discourages me from walking more - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2.4
  • 64. “no sidewalks, speeding cars, and unrestrained dogs” “laziness!” “My girlfriend does not like walking that much.” “There's no point. You have to drive anywhere to get to anything.” “I don't usually consider walking as an alternative. I just hop in the car to go somewhere without thinking.”
  • 65. Safety Problems for Walkers Very big Somewhat of problem (%) problem (%) Total% Drivers talking on cell phones or using other electronic devices _ _ _ _ _ _ _ _ _ _ _ _ _ 26.5 27.7 54.2 Speeding motor vehicles _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 22.9 30.3 53.2 Unsmooth sidewalks or other walking surfaces _ _ 13.4 24.7 43.4 Not enough sidewalks __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18.7 20.7 39.4 Poorly-lit streets _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 10.7 22.6 33.3 The sidewalks are too narrow _ _ _ _ _ _ _ _ _ _ _ _ _ 6.8 16.5 23.3 The walk signs or street signals do not give me enough time to walk across the street safely _ _ _ 5.5 12.6 18.1 Crime _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3.4 10.1 13.5 Dogs or other animals _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3.4 9.7 13.1
  • 66. “Drivers in my area do not give pedestrians the right of way in cross walks.” “The greatest physical danger to frequent walkers in my community are speeding drivers who run red lights and fail to slow at crosswalks.” “I would walk MUCH more often if we had sidewalks and more tickets for cell-phone/texting drivers.” “Cars turn right on red without stopping or looking even when I have the WALK signal.” “Distracted drivers is my number one concern while walking.”
  • 67. Transportation Used by Grade K – 8 Children of Respondents (n=775) Automobile - - - - - - - - - - - - - - - - - - - - 31.4% Walking - - - - - - - - - - - - - - - - - - - - - - 23.5% School bus/van - - - - - - - - - - - - - - - - - - 20.4% Child (children) uses a combination of means - - 14.8% Bicycle - - - - - - - - - - - - - - - - - - - - - - - 3.6% More than one child in elementary school and they use different means of transportation - - - 2.8% Public transportation - - - - - - - - - - - - - - - 1.7% Other - - - - - - - - - - - - - - - - - - - - - - - - 1.7%
  • 68. Transportation to School by Walkability Walkability of Neighborhood Transportation Low Medium High Total to school Automobile 38.3% 32.3% 17.2% 29.4% School bus 25.7% 20.4% 9.9% 18.7% Bike 1.5% 4.4% 5.9% 3.9% Walk 17.0% 21.7% 40.4% 26.1% All other 17.5% 21.2% 26.6% 21.7% 100.0% 100.0% 100.0% 100.0%
  • 69. Transportation to School and Parents’ Walking Walking by Parents Transportation Infrequent Frequent Total to school   Automobile 45.5% 26.4% 31.3% School bus/van 22.5% 19.6% 20.3%   Bicycle 3.0% 4.0% 3.8% Walking 16.0% 26.2% 23.6% All else 13.0% 23.8% 21.0%
  • 70.   Only 6.6% heard or read about the benefits of walking through the media.   Only 4.0% said that a health care professional encouraged them to walk. ◦  Even among those with serious medical conditions, only a small proportion received encouragement to walk from a health care professional.   Many health/relaxation walkers have a serious medical condition. ◦  For them, walking is for the purpose of preventing further deterioration in health.   Greater efforts are needed to publicize the multiple benefits of walking.
  • 71.   Among infrequent walkers, a higher percentage cite “neighborhood” factors (e.g., not enough sidewalks, speeding motor vehicles) rather than “personal” factors (e.g., not enough time).   54.2% of respondents cite “drivers talking on cell phones or using other electronic devices as a “very big problem” or “somewhat of a problem.”   53.2% of respondents cite “speeding motor vehicles” as a “very big problem” or “somewhat of a problem.   More resources should be devoted to protecting people walking, especially from motor vehicles.
  • 72.   Large percentages of respondents noted infrastructure as a problem: ◦  Unsmooth sidewalks (43.4%) ◦  Lack of sidewalks (39.4%) ◦  Poorly lit streets (33.3%)   Walkability matters.   Walkability and population density are not the same. Avid walkers are in cities, suburbs and rural areas.   Walkability matters.   Children walk to school if their parents are walkers and if they live in walkable neighborhoods.   Walkability matters.
  • 73.   People in more walkable neighborhoods have a fewer number of serious medical conditions. This finding holds even after controlling for age, sex, education and other background variables.   Walkability matters.   People in more walkable neighborhoods engage in a greater number of physical activities besides walking. This finding holds even after controlling for age, sex, education and other background variables.   Walkability matters.
  • 74. Meet the needs of health/relaxation walkers   Make neighborhoods walkable ◦  Nearby destinations ◦  Connectivity ◦  Accessible to transit stops ◦  Attractive, safe, interesting walking environment ◦  Tame the motor vehicle ◦  Safety from crime
  • 75.   The medical community needs to advocate walking with their patients one on one   Health/fitness messages need to be aimed at young adults to build walking habits that will endure or be restored later   Organizations working for arthritis, heart and other specific types of health need to continue their work to get people walking
  • 76.   Messages need crafting for minority populations and those less advantaged ◦  Why walking is important ◦  Fitting walking into your busy life ◦  Walking is cool   Walking infrastructure needs improving ◦  Safe, usable by all, and attractive   Slower, safer vehicle speeds
  • 77. Walking Action Network ◦  Steps to a Walkable Community ◦  Training and technical assistance ◦  Information Collection and Dissemination ◦  Evaluation