GE Innovates Redefining What’s Possible Through Open Innovation
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This document discusses GE's approach to open innovation and crowdsourcing. It explains how GE maps out its innovation opportunities and engages external communities to help address challenges while protecting sensitive intellectual property and core competencies. It provides examples of how GE has effectively utilized public problem-solving competitions with broad participation to generate new designs and suppliers for applications like 3D printing and jet engine components.
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GE Innovates Redefining What’s Possible Through Open Innovation
- 1. GE Innovates Redefining What’s Possible Dyan Finkhousen Director, Open Innovation & Advanced Manufacturing
- 2. http://dailycrowdsource.com by The business of getting business done is increasingly everybody’s business GE.com
- 3. http://dailycrowdsource.com by First Step: actually getting that. Giant leap for mankind: getting comfortable with being uncomfortable GE.com
- 4. by http://dailycrowdsource.com Your open innovation & crowdsourcing opportunity landscape You arehere X Corporate crown jewels IP/ tradesecrets / proprietary strategies Corporate core competencies Customers / products / services / processes Corporate roadmap R&D – products / processes / materials / models / markets Corporate administration IT/ Communications / contracts / finance/ human resources / etc. Your open innovation & crowdsourcing opportunity landscape GE.com
- 5. by http://dailycrowdsource.com How When Where Why and How much Do you reach out for help? Getting Comfortable with Being Uncomfortable… GE.com open innovation & crowdsourcing rtunity landscape You arehere X Corporate crown jewels radesecrets / proprietary strategies orporate core competencies oducts / services / processes Corporate roadmap roducts / processes / ls / models / markets ate administration ations / contracts / man resources / etc.
- 6. by http://dailycrowdsource.com Giant leap for mankind: assume anything you need to do, the crowd can help. The chasm: (try to) only exclude your company’s most sensitive / proprietary activities From there – just prioritize where you’d like some help GE.com
- 7. by http://dailycrowdsource.com Perfecting the craft • Define target outcomes • Define success • Confirm what you have • Confirm what you need • Match opportunity to community GE.com Designing for Outcomes
- 8. by http://dailycrowdsource.com Perfecting the craft • Confirm opportunity landscape i.e. Competitors? Patents? • Define intent to protect i.e. Patentability? • Define disclosure profile i.e. Telegraphing too much to competition? • Public or private community engagement • Your sponsorship disclosed or undisclosed • Outcomes masked or transparent • Competition or collaboration GE.com Designing for Outcomes
- 9. by http://dailycrowdsource.com Problem statement & filter design are critical success factors • Public engagement • Sponsorship disclosed • Competition • Outcomes masked • Zoom out or in: problem selection • Zoom out or in: community curation • Zoom out or in: request specifications • Actual or proxy GE.com Designing for Outcomes
- 10. by http://dailycrowdsource.com Expand ecosystem: 3D Printing suppliers with ability to fabricate complex designs with high precision while working with challenging materials • Public, disclosed, competition • Outcomes masked • Zoom in: very precise problem selection • Zoom out: very broad community curation • Zoom in: very precise specifications • Proxy created: part offered representative specifications, but distanced from target application GE.com Designing for Outcomes Results 1 original supplier 22 prospective suppliers
- 11. by http://dailycrowdsource.com Redesign jet engine loading brackets using 3D printing – target weight reduction • Public, disclosed, competition • Outcomes masked • Zoom in: specific problem selection • Zoom out: broad community curation • Zoom out: few ‘essential’ specifications • Proxy created: part offered representative specifications, but distanced from target applications GE.com Designing for Outcomes Results Nearly 700 new designs Designs from 56 countries 84% Weight reduction
- 12. by http://dailycrowdsource.com Last year, over 4,800 team members came together in 5 projects to design nearly 7,400 new GE product concepts. Not one of them was a GE employee. GE.com