This is for our CMO who is trying to get his people and marketing stack together. From infrastructure, backbone platforms, middleware, and all other marketing experiences, here’s a primer on the best of the best technology in marketing out there which we are widely using across multiple engagements. This is by no means a complete list but just a yardstick to figure out the way forward.

1. www.organicmarketing.live
The
CMO’s
Dream
Stack

2. www.organicmarketing.live
THE
ESSENTIAL
MARKETING
TECH
STACK!
About
This
Deck
This is for our CMO who is trying to get his people and marketing
stack together. From infrastructure, backbone platforms, middleware,
and all other marketing experiences, here’s a primer on the best of
the best technology in marketing out there which we are widely using
across multiple engagements. This is by no means a complete list but
just a yardstick to figure out the way forward.
2

3. www.organicmarketing.live
3
CRM,
Lead
Management,
Account
Based
Marketing
Sales
backbone
platform
to
track
lead
journey
from
marketing
to
sales,
understand
funnels,
and
perform
account
based
marketing.
Marketing
Automation
The
marketing
backbone
platforms
to
run
nurturing
tracks,
manage
and
segment
lists,
analyze
email
performance,
and
a
lot
more!
E-­‐Commerce
Transaction
platform
stack
to
set
up
e-­‐commerce
sites
for
businesses
with
complex
requirements.

4. www.organicmarketing.live
4
Website
Design,
UI
and
Development
A combination of
tools with wireframing stacks,
responsive design tools,
website staging,
and
development platforms.
Website
Analytics,
Keyword
Research,
and
Optimization
Post
production
tools
to
track
incoming
traffic,
monitor
and
optimize
keywords,
email
&
landing
pages.
List
Building,
Buying,
and
Segmentation
Key
growth
hacking
technology
and
intelligence
to
build
target
audience
and
database
to
run
nurturing
tracks.
.

5. www.organicmarketing.live
5
Content
Marketing
Content
platform
stack
to
track
marketing
asset
project
workflows
and
distribution
of
content.
Video
Marketing,
Communities
and
Reviews
Visual
content
platforms
to
distribute
corporate
and
user
generated
content
for
distribution.
Project
and
Resource
Management
Software
to
track
key
project
milestones,
deadlines,
project
owners
etc.
for
intra
and
inter
marketing
departments.

6. www.organicmarketing.live
6
Display
and
Native
Ads
Ad
platform
to
create
and
monitor
paid
digital
marketing
campaigns
with
intelligent
and
tactful
content.
Event
Marketing
and
Program
Management
Software
stack
to
create
and
manage
marketing
programs
such
as
webcasts,
meetups,
virtual
meetings.
Mobile
Marketing
and
Analytics
Mobile
platforms
to
track
app
performance
and
in-­‐
app
and
other
mobile
marketing
campaigns.

7. www.organicmarketing.live
7
Asset and
Resource
Management
Experience
stack
to
manage
and
monitor
large
scale
content
with
asset
and
resource
management
software.
Communication
stack
to
manage
team
collaboration.
Interactive
Marketing
and
Social
Media
Tracking
Platforms
to
track
social
media
performance,
conduct
surveys
and
other
interactive
marketing
activities.
Social
Media
Channels
Platforms
to
distribute
content
across
specialized
social
channels.

8. www.organicmarketing.live
8
About
Organic
Marketing
Our mission is to help startups in new and emerging technologies
think about Marketing organically. Organic because the story of
your product or service needs to be simple, original, and
compelling. Organic because your story needs to be ‘noise free’.

9. www.organicmarketing.live
@mktg_organic organicmarketingcorp Padmini.murthy@organic-­‐marketing.space