This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected materials used under the Multimedia guidelines and fair use exemptions of the U.S Copyright law. Further use is prohibited.

1. Market ngInformat on L teracy… Paige Jaeger Coordinator, School Library Services WSWHE BOCES Saratoga Springs, NY Pjaeger@wswheboces.org www.Librarydoor.blogspot.com

2. Warning: The following presentation uses copyright protected materials used under the multimedia guidelines and fair use exemptions of the US Copyright law. Further use is prohibited. Many images are cited, or used from creative common license sources, allowing for re-use

3. Know your consumer…

5. Illiteracy,

6. Emerging literacy

7. Media literacy,

8. Cultural literacy,

9. Functional literacy,

10. Family literacy,

11. and now there’s ….InformationLiteracy Many Faces of Literacy?

12. Know the marketKnow your audience… http://www.law.georgetown.edu/ist/images/Students2.jpg

13. We are preparing the 21st Century Workforce

14. NDEA

15. “Mediocrity that threatens our very future as a nation….” A Nation At Risk … 1983

16. This generation is bombarded…

17. So… If you can’t beat ‘em—join ‘em.

18. Y R we tlking 2 u bout this ? Soon, our patrons & students will be totally Millenials. By 2012, 70% of the workforce will be the hyper-connected generation. You need to know how to reach them.

19. The World: 8 Billion Caveat!

20. What Characteristics do you see in your students? #1: Know your consumer…

21. Not afraid of hard work Self-sufficient Conformity – o.k. Disciplined Loyal Team sports better than group Heroes…probably historical “will do it” mantra Many self interests? Individuality is o.k. Independent Risk taker Love entertainment & movies Heroes are sports &actors Independent sports rule High tech Won many trophies or medals Skeptical Hate meetings “just do it” mantra Love fun. Confident Conformist Protected – o.k. Believe in community service Tech savvy, connected. Heroes, parents Want to get a tattoo ? Love group work Admire intelligence “Why do it?” mantra Serious

22. Entertain me?

23. According to Marilee Sprenger, The Digital Brain, Sept 2009… Hyper-connectedness leads to…

24. Ant farmers The jumper Spiders who web crawl and nothing else? Retrievers? Squirreling?

25. In 1942, Aldous Huxley wrote: People will come to love …technologies that undue their capacities to think. -- Brave New World

26. #2: Assume the Need

27. Assume the need…. Pizza picture here… Book assumptions here…

28. http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded #2: Create the need!

29. Get Smart Video – “Infomercial”(create the need…)

30. #3: Advertise

31. #3: Advertise

32. Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/

33. #3: Market your product

34. Frog Finds a topic: 1st in series

35. Gerry suggests ideas …Embed in webpages…a snap.

36. Crazy Talk ala, “Read Style” Talking Movie Stars…

37. Guerrilla Marketing…

40. #3: advertise…

41. What can we do? Read--Don't speed

42. #4: Develop a slogan! Develop a slogan! http://www.sloganizer.net/en/

43. AASL Standards for the 21st C… Organize knowledge (info) Narrow the search Assess the info Ask questions… Dig deeper – more info needed Connect Ethical use Change directions? teamwork Intellectual freedom Diverse perspectives Create (don’t regurgitate) Participate collaborate communicate Read, view & listen Fluent use of info Social networking tools Express yourself Your turn… With your neighbor (s)

45. Accuracy – Authoritative?

46. Conflict with anything

47. Knowledgeable author?

48. Up –to-date?

49. Published?Ann Myers acronym) Get your flip video cam’s out… Your turn …

50. Millenials want… Branding Possession “my” Opportunity to express (AASL standards) Look at me generation Easy access Once is not enough Build networks Integrity Structure is o.k. Conformity Admire Intelligence

51. Millenials in the classroom Teamwork Hyper-connected Love brands (brand your library?) Structure = o.k. Walking spam filter They need to hear 15 times! Once is not enough! Dependent upon connections Don’t supervise, build networks Loves “ownership” Customize your service!

52. Ideas… for discussion Enough Research Information Analysis Evaluation New knowledge Collaboration

53. Frank Smith Signs, Albany NY will ship. Door Prizes..

54. Resources Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009. Generation Me Jaeger, Paige. Marketing Information Literacy. School Library Media Activities Monthly Vol. XXV, March 2009.