Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

1. CONTENT OUTREACH
LOOKING BEYOND THE LINK
PAK HOU CHEUNG
ORGANIC SEARCH STRATEGIST
BLUEGLASS.COM
Brighton SEO – April 2013

3. 2012 WAS THE YEAR OF THE PENGUIN

4. BREAK DOWN THE SILOS
CONTENT
STRATEGY
?
SOCIAL DIGITAL
MEDIA PR

5. YOUR BRAND NEEDS TO BE AT THE CORE
CONTENT
STRATEGY
YOUR
BRAND
SOCIAL DIGITAL
MEDIA PR

6. BEFORE YOU GO
CONTENT MARKETING
CRAZY

7. START WITH A BACKLINK AUDIT
FURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/

8. RESULTS

9. TYPES OF LINKS IDENTIFIED & REMOVED
- Site-wide links
- Directory
- Social Bookmarks
- Article Directory

10. GOOGLE INCREASE IN RANKINGS
Example Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.

11. BING DECREASE IN RANKINGS
Example Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.

12. CONSIDER A DIFFERENT STRATEGY

13. CONTENT OUTREACH &
ENGAGEMENT
STAYING AHEAD OF THE GAME
PAK HOU CHEUNG
ORGANIC SEARCH STRATEGIST
BLUEGLASS.COM
ThinkVisibility - MARCH 2013

14. Don’t rush straight into
content marketing

15. Analyse & fix
the links & content
you have already
READ MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/
READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/

16. Then you can execute a
content strategy from a
solid platform