15. #tott020
#lekkerdruk
12700 People /Day76.1%
35 million
9.4%
PASSANGERS
AIRPORT BCN
HIGH SPEED
TRAIN- AVE
CAR
TRAVELERS
9.5% 2.59 million
CRUISE SHIPS
INFRAESTRUCTURES – INTERCONECTIONS- MEETING POINTS
AEROBUS- AIRPORT
TRANSPORTATION
16. #tott020
#lekkerdrukSPECULATION- DISPLACEMENT OF RESIDENTS- RISE OF PRICES-
GENTRIFICATION
394 hotels (1-5 stars)
37.069 rooms
2.18 average stay
9.606 legal tourist appartments
Increment of 24.5% on 2015
17. #tott020
#lekkerdrukNEED RESTRICTIONS – SATURATE MARKET- FAIR COMPETITION
KEEP TRADITIONAL BUSSINESSES
International credit card spend
3 000 000 000
VISITORS EXPENSES BASED ON ARRIVAL
AIRPORTS54.446
CRUISE SHIPS 741
ROADS 7.628
TOTAL 63.094 millions
VISITORS SHOPPING BUDGED
Barcelona 33.8%
London 28.2%
Paris 23.5%
THE TAPA EFFECT
Traditional restaurants have
new competition, the small
supermarkets.
18. #tott020
#lekkerdrukPRIVATIZATION– SATURATION – RESTRICTIONS - OVERCROWDED
68 museums and exhibition places
Top 10 places = 13 million visitors
La Barceloneta
Plaza Catalunya
Las Ramblas
La Boquería Market
Santa Catherina Market
El Forum
Teleférico 1.366.303 tickets
Funicular 380.367 tickets
Maze park 233.000 tickets sold
19. #tott020
#lekkerdruk
Insufficient infrastructure
Behavior derivated from massification
Uncivil behavior and vandalism
More cruise ship, faster experience
Transformation of traditional bussiness
Rise of prices and gentrification
Mobility, congestion and routes (bus- bike-walk)
Barcelona as an image
Complaints at park Guell Complaints against touristic
appartments
Complaints to the CITY PLAN of USE Complaints against gentrification
23. #tott020
#lekkerdruk
URBAN INTERVENTION
PLAN FOR BESOS (2000)
FORUM DE LAS CULTURAS (2004)
PLAN FOR POBLESEC (2005- )
PLAN OF THE BARCELONETA (2008- )
SOUVENIR STORES PLAN (2008)
PLAN FOR RAVAL (2010- )
USE PLAN FOR 2013 (2010)
SPECIAL PLAN FOR REGULATION OF TOURISTIC APPARTMENTS (2014)
SPECIAL PLAN FOR ESTABLISHMENTS, HOTELS AND OTHERS- RAMBLAS
(2015)
PUBLIC SPACE RAMBLA DEL RAVAL (2006)
PLAZA CASTELLANA, EL RAVAL (2008)
GARDUNYA (2009- )
RAMBLA DE CATALUNYA (2013)
REHABILITATION OF AV. DIAGONAL(2013-2015)
REFORMS OF PASSEIG GRACIA (2013-2015)
MASTER PLANS
MODERNIZATION OF 19 MARKETS (1991- )
SANTA CATERINA MARKET (2010)
REHABILITATIONS
17
24. #tott020
#lekkerdruk
MODERNIZATION OF 19 MARKETS
(1991- )SANTA CATERINA MARKET (2010)
REHABILITATIONS
1
LA BOQUERIA MARKET
Markets became important
to city, realizing that
consumption is now part of
leisure
Traditional restaurants also compete with
markets, who are now more appealing than
ever.
Rambla
27. #tott020
#lekkerdruk
Ambito Poble Nou –
Sant Adria del Besos.
Consorcio Besos,
Memoria de
actividades
During the Forum there
was a critical reflection
on tourism in the city,
and sustainability.
FORUM DE LAS CULTURAS (2004)
PLAN FOR BESOS (2000)
MASTER PLANS
3
28. #tott020
#lekkerdruk
PLAN OF THE BARCELONETA (2008- )
33 interventions
20 Finished (2008-2012)
2 Started
PLAN FOR RAVAL NORTH AND SOUTH (2010- )
SOCIAL AND ECONOMIC DYNAMISM
COMMUNITY EQUIPMENT
PUBLIC SPACE
ENVIRONMENT
HOUSING
PLAN FOR POBLESEC (2005- )
THIS YEAR THE CITY STARTED THE STRATEGIC
PLAN FOR POBLE SEC. THE IDEA IS TO
REVITALIZE THE NEIGHBORHOOOD
IMPROVING THE ACCES, INFRASTRUCTURES
AND STREETS.
34 Interventions
2 Finalized (2011-2012)
7 Started
MASTER PLANS
3
29. #tott020
#lekkerdruk
Admited
Non admited
With conditions
SPECIAL PLAN
FOR SOUVENIR STORES (2008)
The city hall approved a plan that will
limit the opening of “souvenirs
stores” on the city center.
USE PLAN FOR 2013 (2010)
MASTER PLANS
3
Before this regulation, people didn’t need an special
license for a souvenir store, but now they do.
The regulation indicates that if a store sells 20% or
more of souvenir goods, they have to report it. Also, if
they open a store without the proper license, it will be
closed.
30. #tott020
#lekkerdruk
SPECIAL PLAN FOR REGULATION OF TOURISTIC
APPARTMENTS (2014)
Approved on two sessions, on April and
September; the extension of the suspension
of the activities, of installation or extension,
of residencies used for Tourism purposes.
This suspension could last up to two years.
On April Licenses were suspended
for the the most of the districts in
Ciutat vella.
On October the City Hall announced
the initial approval of the “Plan
especial Urbanistic per a la
regulacion dels habitages d’Us
Turistic a la Ciutat de Barcelona”.
SPECIAL PLAN FOR PUBLIC ESTABLISHMENTS, HOTELS AND OTHER
ACTIVITIES AT THE RAMBLAS (2015)
It follows the following parameters:
- All activities are object of regulation on the Plan Especial.
- The definition of the condition of emplacement.
- The definition of the distance between some
establishments
MASTER PLANS
3
31. #tott020
#lekkerdruk
INCIVILITY REGULATIONS (2005)
CAMERAS THAT CONTROL RAMBLAS (2007)
INSPECTIONS IN C.V (2010)
STREET DRINKING REGULATIONS- TETRAPACK (2014)
BOQUERIA (2015)
SPECIAL POLICE, CIVIL AGENTS (2015)
CHANGE OF BUS ROUTES AT SAGRADA FAMILIA (2012)
CONTROLS AND
REGULATIONS
MEASURES TO IMPROVE INTERACTION WITH RESIDENTS
AGREEMENTS
AND
CONVERSATIONS
PLAZA GARDUNYA (2006- )
NOISE MAP (2013)
7TH CONFERENCE ON TOURISM (2013)
EXTEND OPENING HOURS ON HOLIDAYS
OPEN DEBATE- LIBRARY JAUME FOSTER (2015)
COLLABORATIVE REPORT (2014- 2015)
PLAN FOR RESTRICCTIONS IN GRACIA (2015)
TOURISM MARKETING PLAN (2011)
PLAN OF TOURISM 2010- 2015(2010)
CITY PLAN 2015- 2020 (2015)
PLANS
32. #tott020
#lekkerdruk
CITY PLAN 2015- 2020 (2015)
This initiative has 15 programs that work on
two parallel branches:
The promotion and the tourism and the city:
• The city hall has explained that the idea is
to decentralize the historic center, and to
promote the areas of Montjuic and
Forum.
• New routes will be design, in order to help
organize the flow of tourists.
• Barcelona will become the door to
Catalunya, and not only a place of passage.
• A set of complete packages will be offered;
on which there will be a combination of
city activities and off cities routes.
• The cruise flows will be administrated,
reinforcing transport and previewing their
schedules.
TOURISM MARKETING PLAN (2011)
PLAN OF TOURISM 2010- 2015(2010)
Will use Maria Abellanets study results. The idea
is to:
• Create and promote new city icons, in and out
of Barcelona.
• Use new technologies to reach visitors.
• Manage the most problematic issues
presented by residents.
• Conduct environmental quality on all related
aspects.
• Creation of participative framework.
• Regulate market activities.
• Reinforce public space control.
• Develop a strategy, supported by
stakeholders, improving quality service.
• Establish continuous dialog with
neighborhoods.
PLANS
1
33. #tott020
#lekkerdruk
AGREEMENTS &
CONVERSATIONS
GARDUNYA (2005- 2006)
NOISE MAP (2013)
A NOISE MAP WAS
MADE OUT OF
PEOPLES COMPLAINS,
SHOWING THE
PROBLEMATIC STOPS
AROUND THE CITY,
AND TRADUCING ON
MEASURES.
EXTEND OPENING HOURS (2015)
OPEN DEBATE- LIBRARY JAUME FOSTER (2015)
max. capacity 250 people
The first draft
from Maximo
Butch will
establish
special
opening
hours,
through
regulations
according to
their location.
New criteria will be used.
2
34. #tott020
#lekkerdruk
LOCAL PACT FOR ADMINISTRATION AND PROMOTION OF
RESPONSIBLE TOURISM (2014- 2015)
PARTICIPATION OF:
132 people – From City Hall
Federacion de Asociaciones de Vecinos – FAVB
Consorcio de Turismo de Barcelona
Groups from the opposition
Hotels - Franchises
Commerce's and retaileres
Academic experts
AIRBNB
Syndicates
The Port
The airport
Restorers
Taxicabs
PLAN FOR HOTEL RESTRICCTIONS IN GRACIA (2015)
34 % PRIVATE SECTOR
25 % PUBLIC SECTOR
18 % EXPERTS AND ACADEMICS
16 % REPRESENTATIVE RESIDENTS
7 % POLITICAL GROUPS
7TH CONFERENCE ON RESPONSIBLE
TOURISM IN DESTINATIONS.
CATALUNYA 2020 VISION (2013)
DECLARATION
-How far we have
come
-Diversity in
territory
-Strategic
management
and marketing
plan
-Cities effort to
sustainable
tourism
Focused on sustainable growth
and community and
participation. The new vision:
Respects the development of
Barcelona and Catalunya
Balance and respect between
residents and visitors.
Prioritizes the realization of
economic, socio-cultural and
environmental sustainability
Next steps:
- Consensus among stakeholders so that changes
in governing political parties do not change the
development and managment strategy.
- CHANGE THE PRIORITY FORM MARKETING TO
PROMOTION TO GOVERNANCE
- Distribute tourism more evenly in the región and
the society
AGREEMENTS &
CONVERSATIONS
2
35. #tott020
#lekkerdruk
INCIVILITY REGULATIONS (2005)
CAMERAS THAT CONTROL RAMBLAS (2007)
102 ARTICLES THAT DEFEND COEXISTANCE, MORE THAN UNCIVIL BEHAVIOR
IT’S A RESPONSE TO PEOPLES COMPLAINTS
IT REGULATES:
- PROSTITUTION
- MENDICANCY
- GAMBLING
- URINATE ON THE STREET
- STREET ACROBATICS
- DRINKING ON PUBLIC SPACE
- BUY AND SELL ARTICLES FROM <TOP MANTA>
16 cameras control flows form Colon to
Catalunya Square.
Only residents and cars with special permit,
can transit form one point to the other.
CONTROLS AND
REGULATIONS
3
36. #tott020
#lekkerdruk
INSPECTIONS IN C.V (2010)
Restrictions on the sale of food and
goods, due to new PLAN
EXTENSION ON PROHIBITION OF STREET DRINKING
(2014)
The
administration
approved the
extension of
prohibition of
street drinking.
The legislation is
now extended to
plastic cups and
tetrabrick
packaging,
As a result of the “PLAN DE USOS”;
establishments were inspected. If found
selling fast food items, when their license only
allows them to sell goods, the city hall will
close their stores. 12 out of the 21 locals
inspected, will end up closing, for not having
the proper license.
The main goal of this inspections, is the fight against disloyal
competition between this stores and bars and restaurants.
The idea is that the street could be use
again for walking, and not for eating
- Itziar Gonzales.
CONTROLS AND
REGULATIONS
3
37. #tott020
#lekkerdruk
RESTRICTIONS ON CUSTOMER USE- LA BOQUERIA
MARKET (2015)
SPECIAL POLICE, CIVIL AGENTS (2015)
CHANGE OF BUS ROUTES AT SAGRADA
FAMILIA (2012)
Barcelona’s City Hall has restricted, on Friday and
Saturday mornings, the access of tourist groups to the
historic market of “LA BOQUERIA”
Xavier Trias, the city
major, signed a decree
in order to regulate
the access of organized
groups (15 people or
more). The decree
bans the access from
opening hours, until
15:00hrs.
The
Boqueria’s
security
workers have
received the
necessary
training to
inform and
walk out
visitors who
disobey
instructions.
Companies warned
the city that the
drastic measure
would make them
loose 7.6 millions .
CONTROLS AND
REGULATIONS
3
38. #tott020
#lekkerdruk
2010
STRATEGIC PLAN OF TOURISM
FOR 2015
MODIFICATION OF THE SPECIAL
PLAN 2013. For Public Concurrence
Establishments, Accomodations And
Other Activities.
2011
TOURISM MARKETING PLAN
2013
7th CONFERENCE ON
RESPONSIBLE TOURISM
IN DESTINATIONS
CATALUNYA 2020
VISION
2005
INCIVILITY
REGULATIONS
2015
LA BOQUERIA – market.
RESTRICTIONS ON CUSTOMERS
USE
LOCAL PACT FOR ADMINISTRATION
AND PROMOTION OF
RESPONSIBLE TOURISM
45. Eric van der Kooij
Stad in Balans
Gemeente Amsterdam
46.
47.
48. Vraag 1
Wat vind je de top 3
van beste oplossingen?
Vraag 2
Kun je nog andere
oplossingen bedenken?
Vraag 3
Over welke 3 oplossingen zijn
jullie het aan tafel met
elkaar eens?
Vraag 4
Wat kun je zelf doen om die
oplossingen een stap verder
te brengen?
En wie/wat heb je daarbij nodig?
