Noticias y tendencias sobre SugarCRM

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Resumen de SugarCON 2013

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Destacados
 14 Qs consecutivos de crecimiento
 Proveedor de CRM de más rápido
crecimiento en el mundo
 Tercer proveedor de CRM global
 1.2M Usuarios
 80,000 Empresas

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Pinterest.com/sugarcrm/sugarcon-2013

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Sugar 7 – Inteligente, Social, Rápido

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Sugar 7

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Pipeline Management - Forecasting

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Cliente móvil

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Foco
 SugarCRM + Partnerships técnicos
(Integraciones)
 Mayor valor para el cliente
 Casos de éxito en partners y clientes

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Value-adding Opportunities for Sugar
Partners & Customers
“Fringe”
Features
Core
Features
• Workflow Management
• Document Management
• Social Media Integration
• Marketing Automation
• Analytics
• …
• 360 Customer View
• Opportunity
Management
• Sales Force Automation
• Lead Management
• Case Management
• …
SugarCRMOpenPlatform+Easeof
Integration

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Players
Source, Gartner 2013
Source, Forrester Q2
2012

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Recap
 Why Analytics:
– Powerful „fringe‟ feature that adds value and distances offering
– Analytics-driven companies outperform their peers
– CRM is key driver for Analytics content
 Why IBM
– Other BI Leaders have CRM offerings
– IBM‟s Analytics offering is market validated, tried and true, and
complete
– SugarCRM is doing the heavy lifting
– Specific IBM benefits involved
– All target sizes, starting from free.

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Casos de Exito
 Sennheiser, 24 países (IBM)
 Despegar.com 450 usuarios
(ProcessMaker)
 Marathon Sports, 700k followers
(NextPrinciples)

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Gracias
@palmtreeco – www.palmtree.co
mercadeo@palmtree.co