Paparazzi offers a complete SEO package as well as services for specific SEO needs. We also offer management of online paid media placement campaigns. Our content optimization package can increase company online visibility through our optimization process and sharing of your existing sales collateral, news pieces, videos and more. Check out our SEO/SEM packages to see how Paparazzi can help you achieve online brand visibility. Don't see what you're looking for? WE can customize a plan specific to your needs.

1. Search Engine
Optimization
Turn on the Search Spotlight
Increase Sales Through Increased Online Visibility
Internet search results can take your company from D-list to A-list
celebrity status. Search engines often provide the first point of
contact with your potential clients. An Omniture case study reports
that an astounding 88% of people use search engines to research a
product or brand before they purchase. Research through search
engines has become so prolific that “Google” was officially added to
Webster’s Dictionary as a verb in 2009.
Trusting Paparazzi as your internet marketing company can give you
the peace of mind that you are putting your website in the hands of
industry experts.
o We offer a variety of SEO marketing packages,
customizeable to fit your campaign goals.
o Understanding the over 200 factors search engines take
into account when ranking your website, we make sure
your site is search compliant and optimized.
o Paparazzi is dedicated to staying on top of the new
trends and constantly evolving search engine "best
practices" to offer you the best opportunities to get
ranked at the top of search engines, like Google, Bing,
Yahoo, etc.
o Our social media expertise provides your company with
further means of ranking high in searches and creating a
two-way interaction with your current and potential
customers where they’re searching online.
Paparazzi offers SEO packages as well as custom packages to fit
your specific needs and goals. Check out our packages, or contact
us for your FREE consultation and quote.
o Full Optimization Package
o Marketplace Research & Evaluation
o Website Optimization Recommendations
o Link Building
o Pay-Per-Click Adword Campaigns
o Collateral Optimization

2. Full Optimization Package
If you’ve got a spankin’ new website site, one that hasn’t been optimized or one that has
evolved substantially from your initial SEO engagement, chances are you’re not getting a
lot of web traffic. This is where we come in. We evaluate your site, not only from your
company’s standpoint, but also from an industry, target audience and competitor
standpoint and continue through our research-based optimization process.
Our process is broken up into three steps to achieve your social climb. This Course of
Action (COA) is a multi-tiered process, providing the knowledge base for comprehensive
completion when carried through to the final step.
91% of all purchases made online started with
Search Engine Research
COA STEP 1: MARKETPLACE RESEARCH & EVALUATION
The first step gives us the knowledge base to effectively pinpoint your company within
your industry and target audience. It sets parameters for the entire SEO campaign,
implementing necessary tools for effective execution in steps two and three.
a. Campaign & Goal Evaluation
b. Keyword Research & Recommendation
c. Keyword Ranking & Evaluation
d. Installation of Web Analytics
e. Paparazzi SEO Campaign & Activity Report
COA STEP 2: WEBSITE OPTIMIZATION RECOMMENDATIONS
In this step, we take a deeper look into your website coding and provide a road map for
implementing code that defines a “search friendly” website. Additionally, we analyze the
site usability, providing best-practice recommendations to launch your website ahead of
your competitors from a customer experience viewpoint. The reporting will provide a
progress summary and detailed activity report along with analytics reports.
a. Website Audit & Recommendations for Search Engine “Friendliness”
b. Usability and User Experience Recommendations
c. Paparazzi SEO Campaign & Activity Report

3. Full Optimization Package
COA STEP 3: RELATIONSHIP & LINK BUILDING
The final step in the social climb up the search engines is one of the most important.
Submissions to key directories and building a strong in- and out-bound link structure will
drastically increase your website’s searchability. Using Paparazzi existing networks for
social bookmarking and utilizing existing online relationships will help position your com-
pany even higher in your search ranking. If you’re looking at a stand-alone link building
package, ask about our detailed link building process report.
a. Search Engine Submission
b. Link Building
c. Content Creation Recommendations
d. Optimized Social Bookmarking
e. Website Launch Press Release
f. Paparazzi SEO Campaign & Activity Report
Two of the major factors in search engine rankings are
Optimized Links & Optimized Content
To get the most out of your optimization package and to maintain the momentum created
through SEO, we highly recommend social media marketing. It not only provides an
avenue for you to gain valuable brand/product insights from your customers, it also opens
up doors to reach an untapped audience. Check out the social media marketing services
offered by Paparazzi Online Media and how they could be relevant to your company’s
goals.
“I don’t know how anyone expects to compete
successfully in SEO without social media.”
–Lee Odden, CEO of TopRank Marketing

4. Pay-Per-Click Adword Campaign
In certain instances, Pay-Per-Click (PPC) campaigns can be a very helpful tool in increas-
ing online visibility and branding, generating sales, online product or service launches,
etc. PPC campaigns are typically known as, but not limited to, Google Adwords, Facebook
and LinkedIn ads.
Paparazzi Online Media offers targeted and cost effective PPC solutions that will increase
your website ROI and increase your search engine rankings. Our PPC services include the
set-up and ongoing optimization of each campaign, steps include:
a. Website & Audience Evaluation
b. Keyword Research
c. PPC Advertisement Creation
d. Campaign Optimization
e. Landing Page Analysis
f. PPC Campaign Reporting
Invistics, a software company to increase business
manufacturing operations, uses Google AdWords to generate
80% of qualified leads and collect industry intelligence
LOCAL BUSINESS ADS
CONTEXTUAL ADS
MOBILE ADS
AD TEXT

5. Content Optimization
As content relevance becomes more and more important to the way search engines rank
web pages, it is vital to optimize all of the content your company publishes. We can help
you optimize any number of company items including:
o Press releases
o Letters to the editor
o Company profiles
o Annual reports
o Blogging/forum discussions
o Online media kits
o White papers or case studies
o Webinars/online product demos
o Company eNewsletters
Some of the major benefits your company will see of optimized content:
o Increased exposure of your site on search engines
o Attraction of more customers searching for your products or services
o Increased press coverage by reaching more journalists, reporters and
bloggers
o Improved online relationships and brand awareness
o Higher search engine rankings
CONTENT
OPTIMIZED SHARED CONTENT
TRADITIONAL

6. Pricing
If you have the need and the budget for an SEO overhaul, we recommend purchasing the
Full Website Optimization Package. It addresses every aspect of the SEO process and
provides cost savings. We also offer pricing per individual step to accommodate
companies who need to take a slower approach based on budget or just need
optimization consultation in a specific area.
We recommend quarterly maintenance for our SEO clients in order to stay on top of the
momentum built in the initial optimization process. Also check out our social media
packages to ensure that your online marketing comes full circle.
FULL SEO PACKAGE $8,500
Quarterly Maintenance & Optimization $2,500
Note: All full-service packages come with a FREE Social Media Tool Guide & Best Practices
PAY-PER-CLICK CAMPAIGN (monthly) 15% of adword spend
Note: Cost is for agency services. Media cost will vary based on client budget and adword bidding cost.
CONTENT OPTIMIZATION $250/collateral piece
A LA CARTE MENU
MARKETPLACE RESEARCH & EVALUATION $4,500
OPTIMIZATION RECOMMENDATIONS $1,500
RELATIONSHIP & LINK BUILDING (3 months) $4,000
SEO TRAINING & CONSULTATION
(includes SEO Tool Guide & Best Practices)
On Site*
½ Day $400
1 Full Day $800
Off Site
½ Day $350
1 Full Day $750
SEO Tool Guide & Best Practices $250
Competitor Evaluation
Up to 3 Competitors $250
Up to 5 Competitors $300
6-10 Competitors $350
Keyword Research
Up to 10 Keywords $250
Up to 20 Keywords $300
50-75 Keywords $350
*Related travel expenses will be billed to client for on-site training.
Contact us for your pre-made or custom social media package.
Erica Leake: eleake@paparazzionlinemedia.com l 214.794.3159
paparazzionlinemedia.com