SEO is still a buzzword in the industry for marketers and even for a lot a business owners. Because SEO is constantly evolving, it can be hard to keep up with all of the changes and differing opinions on best practices. Let's take a look at some tried and true SEO practices that almost everyone can agree with. These are simple, and easy to implement!

1. You Need
to Know
SEO Basics
Simple

2. SEO is still a buzzword in the
industry for marketers and even
for a lot of business owners.
Because SEO is constantly
evolving, it can be hard to keep
up with all of the changes and
differing opinions on best
practices.
Let’s take a look at some tried and
true SEO practices that almost
everyone can agree with. These
are simple, easy to implement
things your business can focus on
for a better web presence.

3. The Technical Stuff:
 Let’s start with the most basic aspect of SEO –
properly optimizing your site to ensure you’re
being found on the SERPs
 Improper optimization can lead to some
serious technical issues - even small issues can
lead to losses in traffic you can’t afford
 The next three slides will explain simple page
element fixes that can really help your site:
 Title Tags
 Meta Descriptions
 Alt. Tags
PRO TIP:
SERPs = Search Engine Results
Pages

4. Title Tags:
 Title tags are the listing titles you see on
the SERPs and on your browser tabs –
these tell the search engines and users
what to expect from your page
 Title tags should read well, make
sense, and provide value for users:
 Put important keywords first, but
always in a natural way
 Try to keep these under 512 pixels
wide (55 characters or less)
 Make them clear and concise
PRO TIP:
Make sure your brand name
appears first in your homepage
title tag

5. Meta Descriptions:
 Meta Descriptions are the short
sentences of text that appear under
your title tags in the SERPs
 This is basically a free advertising
space, so use it wisely:
 Try to keep these 155 characters
or under
 Ensure these read well and make
sense
 Include important keywords, but
do not overuse them here!
PRO TIP:
Include calls-to-action in your
descriptions to increase click-
throughs

6. Alt. Tags:
 Alt. tags, or alternate tags, are brief
descriptions added to images and
videos
 The search engines cannot “read”
images, so alt. tags are the way you
describe visuals to the search engines’
crawlers
 Keep these short
 But, be as descriptive as possible
 Include a keyword if it fits, but do
not overuse them here
PRO TIP:
Think of alt. tags like descriptive
file names

7. Commit to Content:
 By now, we’ve all heard the saying
“content is king” – it has been since
the birth of SEO
 But, content has evolved from stuffing
pages full of keywords and watching
your rankings soar
 Instead, we have to shift our focus to
optimizing and writing content for our
users – not just for the search engines PRO TIP:
Make sure you’ve done your
keyword research before any
content creation

8. Content Best Practices:
 To provide value for your users with
your content, you must:
 Optimize your existing content to
include only your most important
and helpful keywords
 Always write content with the user
in mind
 Any time you sit down to write
content, think about why users
would want to read it and what
questions it helps to answer
PRO TIP:
Keywords should fit into your
content naturally, like they
aren’t even there

9.  Just like writing content with your users
in mind, you must also strive to provide
your users with something of value
 Providing value goes far beyond
selling great products
 You need to show users why your
products are a valuable asset to their
lives, and you care about them
Provide Value:
PRO TIP:
Providing value is all about
quality over quantity

10. How to Provide Value:
 Focus on your users in every thing you
do online (and even offline)
 Everything you write, share on social
media, and sell should be valuable to
yours users
 Even more importantly, provide great
customer service to increase your
perceived value as a whole
PRO TIP:
Your focus should be on
delighting customers at every
interaction

11. Engage Users:
 As an online business, you should strive
to engage people in all things you do
– online, offline, any time
 The search engines will notice your
efforts at engaging your audience
with great content, service, etc.
 Good engagement sends trust and
authority signals to the search engines
– even better, your customers will
notice
PRO TIP:
SEO isn’t so much about
rankings anymore, as it is visibility

12. How To Engage Users:
 Think outside of the box – social media
is a great place to start, but aim
bigger!
 Make sure your site is equally as
engaging as your web presence –
good navigations, clear products and
pricing, etc.
 Engagement doesn’t stop after
someone has made a purchase – stay
in touch with awesome emails,
promos, coupons, etc.
PRO TIP:
Your site’s user experience is
vital to good engagement with
your brand

13. Build Strong Relationships:
 If your store lives online, you have to
build strong relationships with
customers, potential customers, and
your industry
 Building relationships is a big part of
link building (better known as link
earning)
 For someone to openly talk about you,
and maybe link to you, your impact
must be strong PRO TIP:
Building strong relationships is how
you get customers to your site,
and keep them coming back

14. How to Build Relationships:
 If you’re looking for links, focus on
building relationships with industry
leaders and influencer first
 Think outside of the link box and focus
on showing your contacts some love –
not even interaction needs to result in
a link
 Stay in touch with your customers on
social media, send them discounts in
emails, and do everything you can to
build and maintain a good
relationship
PRO TIP:
Unlinked brand mentions can be
just as powerful as an actual link

15. With a few small, good SEO tweaks to your online
business practices, you’ll be well on your way to a
better web presence!
Remember to
focus on your
users and the
search engines
will follow.