Learn about the latest trends in SEO as of November 2013 and how Parallel Path is evolving to help you stay relevant in the market.

1. SEO UPDATE
NOVEMBER 2013

2. WE REFINED OUR SEO SERVICE
Tactically Focused
Now
Opportunity Focused
Then

3. OPPORTUNITY EXAMPLE | COFFEE SHOP
33,100
Monthly
Searches
Low
Competition
#30
Current
Ranking

4. OPPORTUNITY EXAMPLE | COFFEE SHOP
> Optimize geographic elements
> Claim local listings
Tactics to Employ
> Generate reviews
> Schema markup
> Google+ optimization

5. THE CORE OF SEO REMAINS
Accessibility
Relevance
Reach

6. ACCESSIBILITY
TECHNICAL
Schema
Defines and organizes content for Google to display in the SERPs.

7. ACCESSIBILITY
TECHNICAL
Average page authority of 100+ client assets before and
after silo implementation.
Before
0
40+
After
Siloing
Increase relevance by creating silos around a given topic through internal linking.

8. RELEVANCE
ON-PAGE
> Launched in August
> Entirely new engine
> Focuses on the entire topic
and its subtopics
> Goal is to be more conversational
> Consider content type
Google launched Hummingbird
Increased emphasis upon the context of content.

9. HUMMINGBIRD IN ACTION
Don’t optimize for
the question.
Optimize for the
answer.

10. REACH
OFF-PAGE
NEWS FLASH
Social is influencing
rankings.
Link Building is now Content Distribution
Connecting with the right people is more important than connecting with the right site.

11. REACH
OFF-PAGE
Social
platforms are
indexed
Showed up for
my wife. Not in
clean SERPs.

12. DISTRIBUTION OPPORTUNITY
EXAMPLE
21,400
Twitter
Followers
Will contributed to a PP blog post and then
shared it across his social networks.

13. NEW REPORTING FORMAT
> Data
What happened?
> Analysis
Why?
> Action Items
What are we going to do
about it?

14. THANK YOU!