Hannah Paramore (the President of Paramore | the digital agency) Maryland Tourism & Travel Summit Presentation

1. Hi.
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2. hannah
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5. thinking
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6. Stephen Hawking
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7. theoretical physics
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8. scientist, cosmologist
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11. chaos & complexity
theory
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12. complexity will be the
science of the 21st century
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13. Chaos Theory
when simple things are combined
they can create something complex
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16. who’s in charge?
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18. neighbor
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19. roughly the same direction
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20. Complexity Theory
complex systems can create a
simple outcome
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21. we don’t know why
things happen
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23. 50 trillion
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24. Vera - 1/29/08
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25. self-organize
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26. need food, get hungry
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27. need water, get thirsty
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28. something happens when
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29. lots of individual units
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30. come together and
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31. interact with each other
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32. this
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33. becomes
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35. small changes to a complex
system can have dramatic effects
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38. wtf?
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41. horror story
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42. 10 years later
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43. making a purchase
decision
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44. looks like me
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45. from contact to
connection
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46. from examining to
explanation
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47. from information to interaction
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48. from reading to
reviewing
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52. 40 billion
webpages
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53. 73%
(224 million)
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54. 1.5 billion
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55. advertisers in the US
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56. $22 billion
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57. $34 billion
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58. 2014
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59. way more.
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66. your site
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69. internet = ADD
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70. reach the traveler online
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72. universal truths
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76. inventory & distribution
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78. 90% Tivo
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79. the consumer generates
the media space
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80. circulation?!?
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81. wtf?
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82. know how many people
see our ads
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84. not always pretty
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88. website = vg
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89. little time
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91. choices
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92. control
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93. so much to say
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94. commitment
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95. commitment
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96. mathematical equation
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98. choice + control = commitment
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100. the promise
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102. you can know more
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