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Marc  Cadrot           773-251-9714 The Advantages of Listing with Me January 2010 Marc Cadrot
Today we’ll discuss… My experience and company Strategies for                                        marketing yourhome What I will do to help it sell
Dedication…Commitment…Success
Mission Statement My commitment is to sell your home: For the best possible price In the shortest period of time With the least amount of hassles for you
Jean-Marc Cadrot “Marc” A native of Paris, France, Marc holds the equivalent of a Masters degree in Management  from the Sorbonne University of Paris. With over $380 million in sales, Marc started his career in Real Estate in New York City in 1987. He has been selling in Chicago’s best neighborhoods and adjacent suburbs since 1998. He also helps American buyers to buy exclusive properties in Europe. Marc represents buyers and sellers, and has been involved in various aspects of real estate:  Commercial and investment properties, new developments, condominiums, single- family homes, townhouses, and, naturally, relocation. Marc is dedicated to providing the finest service available. Marc is a people person, loves the USA and Chicago, where he enjoys his business and family life with passion.
BRAND  VISION “Artfully  uniting  extraordinary  properties  with extraordinary lives”
What  makes  Sotheby’s  International  Realty Different? lStrict guidelines and standards lReal global and International connections l    Relationship with the Sotheby’s auction house l    Unique approach to marketing
A study in great Brands
     Every time you come home you should feel like you’ve arrived
An exceptional home is simply a frame for an exceptional life
                  The perfect home is a means of self-expression
              Search for the unique – sothebysrealty.com
BRAND VISION “Artfully  uniting  extraordinary properties  with extraordinary  lives.” POSITIONNIG To those who value the unique, Sotheby’s International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world PERSONALITY InvitingSavvyDiscreetRefined  AFFILIATION Connoisseurs of Life
Marketing Strategies Web Marketing/ e Exposure Email Marketing Print Advertising  Direct Mail
National Association of REALTORS® Research The internet is changing the way a home is sold today 80% of buyers shop for homes online 78% found photos useful 77% found property info useful 57% found virtual tours useful
www. sothebysrealty.comis one of the world’s most visited site.
Internet Experience  • As an Internet-savvy real estate professional, I will market your home  with the latest web-based technology to a global audience and discerning homebuyers.  • Our association with the Sotheby’s auction house includes a direct link from the Sotheby’s homepage to our web site, generating more qualified interest in your property listing.
    International Exposure France Germany England Worldwide Exposure on Google.com Search Advertising placed throughout Google’s International Properties and Google’s syndication network Additional exposure in select countries  Yahoo MSN Miva / Espotting Network Other sites based on traffic inventory
Web Marketing Websites featuring your listings -Sothebysrealty.com -CrawfordGroupSIR.com -Realtor.com -Tribune and Suntimes.com -RealEstateJournal.com -NYTimes.com/RealEstate -Google.com -Yahoo.com -IHT.com -Trulia.com -FrontDoor.com -GreatHomesandDestinations.com -Cyberhomes.com -RealEstate.aol.com -Wall Street Journal Site: 2 million page view/month -27 million page views per year -Number 1 search engine for real estate information -One of most used search engine for real estate -Draws 5.1 million unique users /month worldwide -Fastest growing website w/ 3 million visitors/month -Combines HGTV and National listings -Reaches affluent audience w/income level $278K -Most engaged audiences for real estate users online
Web Marketing - Virtual Tour I will create a virtual tour/slide show with up to 50 photos of your property.
Increased Exposure through Sothebys.com (Auction House Site)
2010 Search Engine Advertising Campaign 2010 Search Engine Advertising Campaign Sample Targeted Keywords
2010 Search Engine Advertising Campaign Search Engines (Where our Ads are running) 2010 Search Engine Advertising Campaign Search Engines (Where our Ads are running)
EmailMarketing
Email Marketing  Email the listing information about your hometo the most active buyer’s agents in the city and suburbs.
Email to our Entire Database Jody & Bill Everett -Past clients -Active and new clients -Company database -Relocation companies -Groups and Associations -Most active buyer’s agents in Chicago and Suburbs -All Sotheby’s agents(400) in Chicagoland. -Selection of business lists Stephanie Roberts DanielWu Claudia Vaughn JohnSmith SuePalmer David & Julie Getz Roger and Dianne Jones Chris & Todd Hill Jose & Anna Gonzales
Crawford Group Sotheby’s sign      PrintAdvertising
Marketing Flyers and Brochures I will develop property brochure  highlighting your property’s most desirable features     to give to agents     and clients.
Global Brochure Distribution Program Sent to… Every Sotheby’s International Realty office  All Auction House Sales Locations
Mailers Mailers
Public Relations & Communications
Public Relations & Communications
Highlights Newsletter
What I will do  to help the property sell.
Provide Technical Expertise ,[object Object]
Review forms used in the purchase and sale of a home,[object Object]
Pricing Your Home to Sell I’ve completed many home evaluations  and am experienced with determining current market values.
Pricing and Timing
Help With Showings
Keep in Touch Stay in regular contact with you throughthe entire process.
	Review purchase offers in detail with you and negotiate diligently on your behalf. Negotiate the Contract
I will walk you through the closing process and handle all the details of the transaction with your attorney. The Closing Process
Brokerage Fee Company policy       6% My compensation     3% -marketing                   0.5% -agent & company     2  % Compensating the buyer’s agent            2,5%
How You Can Help Prepare your home for sale: Repairs Clean Decorate  Put away valuables Secure pets
Then All You Have to Do is Pack!
In the end, it’s all about RESULTS!
Examples of Marc’s past business In France
Examples of Marc’s past business Uptown, Chicago
Examples of Marc’s past business Gold Coast, Chicago
Examples of Marc’s past business Lincoln Park, Chicago
Examples of Marc’s past business Lakeview, Chicago
Examples of Marc’s past business Unique Listings $1,700,000 $ 8,900,000
TESTIMONIALS Susan Savage"Marc sold my apartment in RECORD TIME! (during a very difficult winter market). Since I was a novice at selling property, I could rely on him totally to represent my interests with tenacity and integrity.  He went “above and beyond the call of duty,” even  straightening up my apartment in one instance when a showing was requested while I was at work."	 Colombe and Stewart Miller"There is nothing more satisfying than working with people who are good at what they do. We looked for 6 months with another agent and Marc found our dream home in 2 weeks. We were extremely pleased with Marc’s advice and help over our search and purchase.” Cynthia Wamblod"Marc takes the worry out of buying or selling a home. He is a one stop shop.  His professionalism and reputation in the market are an unmatched asset to anyone looking to buy or sell a home in the Chicago market; Marc was always one step ahead of me.  I recommend Marc to everyone I know." Ann Cain	         "I was extremely pleased with Marc’s advice and help with my search and purchase of my 2-bedroom condo.  As a 1st time buyer, Marc’s knowledge of the marketplace was invaluable and all aspects of the purchase turned out to be exactly as he advised me.  I highly recommend his services and have referred him to several friends who were equally as pleased." George Dengler         “Marc helped me to sell my duplex condominium and buy my new house in Roscoe Village.  I value his advice and his judgment.  I would never think of contacting any real estate professional other than Marc." Olivier et Emmanuelle De Guitaut         “Marc has handled the sales of two single family homes for us in the last three years.  His professionalism, hard work, cheerfulness and perseverance have made both experiences "painless" for us.  We are extremely appreciative of all his efforts. I value his advice and his judgment.  He is the best!" Adi Mor         “This letter is to thank you for the excellent job you did selling my apartment in the John Hancock Tower.  I was thrilled that you were able to find a qualified buyer at more than $100,000 above what was considered to be the market price.  I was also very pleased that the sale proceeded to closing on time and without a hitch.          I would be happy to recommend his services to anyone and look forward to working with him on my next real estate transaction.”

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The Advantages of Listing with Marc Cadrot

  • 1. Marc Cadrot 773-251-9714 The Advantages of Listing with Me January 2010 Marc Cadrot
  • 2. Today we’ll discuss… My experience and company Strategies for marketing yourhome What I will do to help it sell
  • 4. Mission Statement My commitment is to sell your home: For the best possible price In the shortest period of time With the least amount of hassles for you
  • 5. Jean-Marc Cadrot “Marc” A native of Paris, France, Marc holds the equivalent of a Masters degree in Management from the Sorbonne University of Paris. With over $380 million in sales, Marc started his career in Real Estate in New York City in 1987. He has been selling in Chicago’s best neighborhoods and adjacent suburbs since 1998. He also helps American buyers to buy exclusive properties in Europe. Marc represents buyers and sellers, and has been involved in various aspects of real estate: Commercial and investment properties, new developments, condominiums, single- family homes, townhouses, and, naturally, relocation. Marc is dedicated to providing the finest service available. Marc is a people person, loves the USA and Chicago, where he enjoys his business and family life with passion.
  • 6. BRAND VISION “Artfully uniting extraordinary properties with extraordinary lives”
  • 7. What makes Sotheby’s International Realty Different? lStrict guidelines and standards lReal global and International connections l Relationship with the Sotheby’s auction house l Unique approach to marketing
  • 8. A study in great Brands
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Every time you come home you should feel like you’ve arrived
  • 14. An exceptional home is simply a frame for an exceptional life
  • 15. The perfect home is a means of self-expression
  • 16. Search for the unique – sothebysrealty.com
  • 17. BRAND VISION “Artfully uniting extraordinary properties with extraordinary lives.” POSITIONNIG To those who value the unique, Sotheby’s International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world PERSONALITY InvitingSavvyDiscreetRefined AFFILIATION Connoisseurs of Life
  • 18. Marketing Strategies Web Marketing/ e Exposure Email Marketing Print Advertising Direct Mail
  • 19.
  • 20. National Association of REALTORS® Research The internet is changing the way a home is sold today 80% of buyers shop for homes online 78% found photos useful 77% found property info useful 57% found virtual tours useful
  • 21.
  • 22. www. sothebysrealty.comis one of the world’s most visited site.
  • 23. Internet Experience • As an Internet-savvy real estate professional, I will market your home with the latest web-based technology to a global audience and discerning homebuyers. • Our association with the Sotheby’s auction house includes a direct link from the Sotheby’s homepage to our web site, generating more qualified interest in your property listing.
  • 24. International Exposure France Germany England Worldwide Exposure on Google.com Search Advertising placed throughout Google’s International Properties and Google’s syndication network Additional exposure in select countries Yahoo MSN Miva / Espotting Network Other sites based on traffic inventory
  • 25. Web Marketing Websites featuring your listings -Sothebysrealty.com -CrawfordGroupSIR.com -Realtor.com -Tribune and Suntimes.com -RealEstateJournal.com -NYTimes.com/RealEstate -Google.com -Yahoo.com -IHT.com -Trulia.com -FrontDoor.com -GreatHomesandDestinations.com -Cyberhomes.com -RealEstate.aol.com -Wall Street Journal Site: 2 million page view/month -27 million page views per year -Number 1 search engine for real estate information -One of most used search engine for real estate -Draws 5.1 million unique users /month worldwide -Fastest growing website w/ 3 million visitors/month -Combines HGTV and National listings -Reaches affluent audience w/income level $278K -Most engaged audiences for real estate users online
  • 26. Web Marketing - Virtual Tour I will create a virtual tour/slide show with up to 50 photos of your property.
  • 27. Increased Exposure through Sothebys.com (Auction House Site)
  • 28. 2010 Search Engine Advertising Campaign 2010 Search Engine Advertising Campaign Sample Targeted Keywords
  • 29. 2010 Search Engine Advertising Campaign Search Engines (Where our Ads are running) 2010 Search Engine Advertising Campaign Search Engines (Where our Ads are running)
  • 31. Email Marketing Email the listing information about your hometo the most active buyer’s agents in the city and suburbs.
  • 32. Email to our Entire Database Jody & Bill Everett -Past clients -Active and new clients -Company database -Relocation companies -Groups and Associations -Most active buyer’s agents in Chicago and Suburbs -All Sotheby’s agents(400) in Chicagoland. -Selection of business lists Stephanie Roberts DanielWu Claudia Vaughn JohnSmith SuePalmer David & Julie Getz Roger and Dianne Jones Chris & Todd Hill Jose & Anna Gonzales
  • 33. Crawford Group Sotheby’s sign PrintAdvertising
  • 34. Marketing Flyers and Brochures I will develop property brochure highlighting your property’s most desirable features to give to agents and clients.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Global Brochure Distribution Program Sent to… Every Sotheby’s International Realty office All Auction House Sales Locations
  • 42. Public Relations & Communications
  • 43. Public Relations & Communications
  • 45. What I will do to help the property sell.
  • 46.
  • 47.
  • 48. Pricing Your Home to Sell I’ve completed many home evaluations and am experienced with determining current market values.
  • 51. Keep in Touch Stay in regular contact with you throughthe entire process.
  • 52. Review purchase offers in detail with you and negotiate diligently on your behalf. Negotiate the Contract
  • 53. I will walk you through the closing process and handle all the details of the transaction with your attorney. The Closing Process
  • 54. Brokerage Fee Company policy 6% My compensation 3% -marketing 0.5% -agent & company 2 % Compensating the buyer’s agent 2,5%
  • 55. How You Can Help Prepare your home for sale: Repairs Clean Decorate Put away valuables Secure pets
  • 56. Then All You Have to Do is Pack!
  • 57. In the end, it’s all about RESULTS!
  • 58. Examples of Marc’s past business In France
  • 59. Examples of Marc’s past business Uptown, Chicago
  • 60. Examples of Marc’s past business Gold Coast, Chicago
  • 61. Examples of Marc’s past business Lincoln Park, Chicago
  • 62. Examples of Marc’s past business Lakeview, Chicago
  • 63. Examples of Marc’s past business Unique Listings $1,700,000 $ 8,900,000
  • 64. TESTIMONIALS Susan Savage"Marc sold my apartment in RECORD TIME! (during a very difficult winter market). Since I was a novice at selling property, I could rely on him totally to represent my interests with tenacity and integrity. He went “above and beyond the call of duty,” even straightening up my apartment in one instance when a showing was requested while I was at work." Colombe and Stewart Miller"There is nothing more satisfying than working with people who are good at what they do. We looked for 6 months with another agent and Marc found our dream home in 2 weeks. We were extremely pleased with Marc’s advice and help over our search and purchase.” Cynthia Wamblod"Marc takes the worry out of buying or selling a home. He is a one stop shop. His professionalism and reputation in the market are an unmatched asset to anyone looking to buy or sell a home in the Chicago market; Marc was always one step ahead of me. I recommend Marc to everyone I know." Ann Cain "I was extremely pleased with Marc’s advice and help with my search and purchase of my 2-bedroom condo. As a 1st time buyer, Marc’s knowledge of the marketplace was invaluable and all aspects of the purchase turned out to be exactly as he advised me. I highly recommend his services and have referred him to several friends who were equally as pleased." George Dengler “Marc helped me to sell my duplex condominium and buy my new house in Roscoe Village. I value his advice and his judgment. I would never think of contacting any real estate professional other than Marc." Olivier et Emmanuelle De Guitaut “Marc has handled the sales of two single family homes for us in the last three years. His professionalism, hard work, cheerfulness and perseverance have made both experiences "painless" for us. We are extremely appreciative of all his efforts. I value his advice and his judgment. He is the best!" Adi Mor “This letter is to thank you for the excellent job you did selling my apartment in the John Hancock Tower. I was thrilled that you were able to find a qualified buyer at more than $100,000 above what was considered to be the market price. I was also very pleased that the sale proceeded to closing on time and without a hitch. I would be happy to recommend his services to anyone and look forward to working with him on my next real estate transaction.”