Examining the drivers behind the consumerization of IT & discussing various approaches and technologies to mobile management in the market today.

1. What’s Your
Enterprise App Store Strategy?
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2. • Leading Provider of Enterprise App Store and
Marketplace Solutions
• Over 15 years in business
• Customers: Avaya, Cisco, VMWare, Alcatel,
MIcrosoft, RIM
• Offices in US and Canada
• UC Magazine’s Product of the Year
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3. Consumerization of IT
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4. Growth of mobile devices and apps
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5. CORPORATE IT CONCERNS END-USER NEEDS
Security, Control, Management Ease-of-use, Productivity, Privacy
“ The goal of Consumerization of IT is to give users what they need
while allowing IT to manage corporate policies and procedures.
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6. Mobile Device Mgmt Enterprise App Store
IT Centric End User Focused
 Mobile Device Oriented  Enterprise Wide
 Security Policies, Protection  App Vetting & Curation
 Inventory, Auditing  App Policy & License Mgmt
 Imaging, Configuration  BYOD/Privacy Friendly
Mobile management approaches
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7. “By 2014, 60 percent of IT organizations will deploy
private app stores.”
“The corporate application store is the cornerstone of
mobile management services.”
The need for Enterprise App Stores
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8. Enterprise App Store Survey
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9. Multi-Platform
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10. Multi-Endpoint
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11. Native and HTML5
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12. Content Support
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13. Vetting & Curation
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14. Enterprise App Store Profiles
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15. Business Challenge
 Mix of company owned and BYOD devices from employees and contractors
 Current “top down” solutions raising privacy/liability concerns; heavy
implementation wrt. personal devices (e.g. employees, contractors)
Solution
 Use an Enterprise App Store approach to separate personal from business
content – avoid privacy and liability issues
 Offer lightweight solution for end-user self service
BYOD policies
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16. Business Challenges
 Looking for better way to manage apps across different user profiles
 Have multiple app and content types (e.g. iOS, Android, HTML5, files, docs)
 Need to support multiple endpoints (e.g. phone, tablet, laptop, desktop)
Solution
 Private Enterprise App Store
 Multi app and content publishing; multiple endpoints
 IT managed, end-user self service
App and file distribution
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17. Business Challenge
 Mobile workforce (e.g. sales, marketing, field operators) needs anywhere,
anytime access to corporate content
 Current intranet not feasible for mobile workforce; out-of-date/not
reachable in field
Recommendation
 Use Enterprise App Store as a model for a Mobile Intranet
 Distribution of apps, content, tools to the field
Mobile Intranet
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18. What’s the Killer App?
Access to Information!
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19. Presenting …
Enterprise AppZone
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20. Curated App Marketplace IT Management Console
Private App Store for Users
Enterprise AppZone components
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21. Advantages
 Business-focused (top ranked)
 Pre-vetted for viruses
 Purchase order and volume
purchasing
 Corporate IT owns application
licenses
Curated apps marketplace
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22. Enterprise AppZone
Marketplace
Internal
Development
Third-Party Sourced
(iTunes/Android)
Consolidated publishing
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23. Invite internal/external users easily
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24. Distribute Licenses
Define Policies & Rules
 User/Group permissions
 License distribution
 Mandatory & optional
installs
 Deactivations
Policy and license management
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25.  Secure, private store
(BYOD-friendly)
 Role-based access
 Multi-platform, endpoint
support
Private app store for end-users
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26. App Vetting Corporate Policy & Consolidated
& Curation Procurement License Mgmt Publishing
Enterprise AppZone advantages
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27. Thank You
www.enterpriseappzone.com
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