Microsoft's Windows Media DRM and PlayReady technologies provide digital rights management for media content across hundreds of devices and platforms. The key points are: 1) Microsoft has invested over $1 billion in DRM technologies including Windows Media DRM and PlayReady, which are used by major media companies to encrypt content. 2) Windows Media DRM and PlayReady allow content to be played on over 500 licensed devices and are used by all major music labels and film studios to deliver encrypted content. 3) PlayReady supports live streaming and downloadable content encryption and is integrated with Microsoft Silverlight for content delivery across platforms.

1. Microsoft presentation to the
Digital Future Symposium
2008, 10 Dec 2008
Paul Southern
Director Solutions, Microsoft TV Asiapac
Partial deck

4. 1999 – WMDRM v1 launched
Over $1 Billion USD to date
DRM IP and development
24x7 dedicated media breach response
team

5. Windows Media DRM
WMDRM for Networked Devices
PlayReady
Mediaroom

6. Supports file and live stream encryption
Enables purchase, retail (VOD), and
subscription
Over 500 companies have licensed v10
Hundreds of devices and over 75 content
providers
Hundreds of millions of licenses delivered
(public)
Used by all major music labels and film
studios

7. Domain
Bound to a domain / collection of devices
Embedded License (stored in content file)
Enables drag and drop between PC, devices & storage
Extended Format Support (beyond WMA,WMV)
H.263, H.264, AAC family, MPEG4 part2 video
Industry standard cryptography
AES, ECC (NIST P-256)
Public license for Windows and all portable device
platforms
Integrated into Microsoft Silverlight

8. MLB broadcasts
“Our implementation of content services
enabled by Microsoft Silverlight has
significance for both Yahoo! JAPAN and
Microsoft. We strive to respond promptly
and appropriately to the constantly evolving
Internet environment and customer needs,
and I have high expectations that our use of
Silverlight will enable us to provide better
services to our customers.” / Masahiro
Inoue, CEO of Yahoo! JAPAN.

9. 4 Dec 2008
Sky Player TV
“As technologies that can reliably enable
the rich delivery of high-quality protected
content to both Windows-based PCs and
Macs, the use of Silverlight and PlayReady
was key in helping us provide our
customers with more choice and control
over their viewing.” / Griff Parry, director of
On-Demand, BSkyB

10. 14 July 2008

11. 6 August 2007, 4 March 2008
S60, S40 handphones
“By adding support for Microsoft PlayReady
technology, we are enabling service
providers to offer a wide range of content
and create truly compelling experiences
across mobile devices, personal computers
and online services.” / Ilkka Raiskinen,
senior vice president of Multimedia
Experiences at Nokia

12. Windows Media DRM/PlayReady Export functionality
enables licensed applications to decrypt content protected
by Windows Media DRM/ PlayReady, and re-encrypt in an
another content protection scheme (CPS) explicitly
specified by the associated license issuer.
The license issuer explicitly authorizes the export of
content to a specific CPS through an inclusion list.
Microsoft offers a simple registration program that requires
a one-time fee to process the rights mapping.
Registered Export Technologies currently include:
DTCP, CPRM,
Real Networks Helix DRM,
CSS (DVD Burn), Inka,

16. TV 1.0 – Rabbit ear, cable/DTT, etc…
TV 2.0 – Lean-forward
TV 2.0 – Lean-back
Personal
Easy
Connected
Social

17. Re-broadcast, VOD & SVOD, Applications
Live, Download & Play, yesterday’s TV
Delivery via IP, DTT/cable, OTT/internet
Delivery to TV and disconnected clients
DVR (local & network), Live-to-VOD, DVR
Anywhere

18. THANK YOU!