SlideShare une entreprise Scribd logo
1  sur  88
Best practice Information Architecture Open Publish, Sydney 2 nd  August 2007 Patrick Kennedy, Step Two Designs
A short agenda ,[object Object],[object Object],[object Object]
An introduction to needs based IA
What is information architecture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools and techniques ,[object Object],[object Object],[object Object],[object Object]
But how do you get it right?
[notes] ,[object Object],[object Object],[object Object],[object Object]
For example, we’re given a job to implement a call centre intranet…
[notes] ,[object Object],[object Object]
This is actually one of the main sources of information for staff…
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… as are these documents, sitting on every desk
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object]
These documents were actually the big problem for staff
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email was the other big source of pain…
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The key is researching user needs.
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs analysis
What is needs analysis? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical IA methodology
Needs based IA methodology
[notes] ,[object Object],[object Object],[object Object]
Key principles
Is the identified problem the symptom or the cause?
[notes] ,[object Object],[object Object]
Our methodologies often assume that organisations work like this…
…  whereas they are much more like this in reality
Needs analysis is ethnographic, focusing on activities and environments
[notes] ,[object Object],[object Object],[object Object]
You can’t deliver effective solutions to people you haven’t personally met
[notes] ,[object Object],[object Object]
There are no shortage of problems to be solved…
[notes] ,[object Object],[object Object],[object Object],[object Object]
…  but the real challenge is knowing where to start
[notes] ,[object Object]
How to do needs analysis
In the trenches, you will learn many things…
What you will learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… but not everything will be directly relevant
[notes] ,[object Object],[object Object],[object Object],[object Object]
Some needs analysis tips and tricks
Technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object]
Related techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]
What about…? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How much research? ,[object Object],[object Object],[object Object],[object Object]
How much research? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross pollinate skills between disciplines
Cross pollination of skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Whatever 2.0
The bells and whistles of Web 2.0
A very short blurb on Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There seem to be two types of 2.0; there’s the ‘social web’ phenomenon…
The ‘social web’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and the Rich Internet Application (RIA)
The ‘Rich Internet Applications’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exemplars ,[object Object],[object Object],[object Object],[object Object]
What about this new breed of business tools?
A very short blurb on Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exemplars ,[object Object],[object Object],[object Object],[object Object]
The danger with Whatever 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As featured in  Bit Literacy  by Mark Hurst
Gootodo.com ,[object Object],[object Object],[object Object],[object Object]
Caltex HR Service Centre
Caltex HR Service Centre ,[object Object],[object Object],[object Object],[object Object],[object Object]
Caltex: starting position ,[object Object],[object Object],[object Object],[object Object]
Caltex: the cunning plan ,[object Object],[object Object],[object Object]
Courtesy: thisisbroken.com
LinkedIn Answers ,[object Object],[object Object],[object Object],[object Object]
 
YouTube ,[object Object],[object Object],[object Object]
Needs analysis is a universal tool, to be used for any type of project, including Web 2.0
The fundamental principles still apply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The wrap-up
Rather than a fairly hit and miss approach…
In summary… ,[object Object],[object Object],[object Object],[object Object],[object Object]
… good needs analysis allows you to hit the mark
In summary… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yes I know it’s past 5:00pm :-)
IA and UCD at  Open Publish 2007 ,[object Object],[object Object]
Web 2.0 at  Open Publish 2007 ,[object Object],[object Object],[object Object],[object Object]
Further reading (1 of 3) ,[object Object],[object Object],[object Object]
Further reading (2 of 3) ,[object Object],[object Object],[object Object]
Further reading (3 of 3) ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]
So why are they so unpopular?

Contenu connexe

Tendances

Selfish Accessibility: a11y Camp Toronto 2014
Selfish Accessibility: a11y Camp Toronto 2014Selfish Accessibility: a11y Camp Toronto 2014
Selfish Accessibility: a11y Camp Toronto 2014
Adrian Roselli
 

Tendances (20)

Content Experience Leadership: Transforming Your Organization for Content Exc...
Content Experience Leadership: Transforming Your Organization for Content Exc...Content Experience Leadership: Transforming Your Organization for Content Exc...
Content Experience Leadership: Transforming Your Organization for Content Exc...
 
Guerrilla User and Design Research
Guerrilla User and Design ResearchGuerrilla User and Design Research
Guerrilla User and Design Research
 
Leading Design Meetings
Leading Design MeetingsLeading Design Meetings
Leading Design Meetings
 
Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14
 
Beyond User Research
Beyond User ResearchBeyond User Research
Beyond User Research
 
UXPA2019 Enhancing the User Experience for People with Disabilities: Top 10 ...
UXPA2019  Enhancing the User Experience for People with Disabilities: Top 10 ...UXPA2019  Enhancing the User Experience for People with Disabilities: Top 10 ...
UXPA2019 Enhancing the User Experience for People with Disabilities: Top 10 ...
 
SIMS Quantitative Course Lecture 1
SIMS Quantitative Course Lecture 1SIMS Quantitative Course Lecture 1
SIMS Quantitative Course Lecture 1
 
How to effectively implement different online research methods - UXPA 2015 - ...
How to effectively implement different online research methods - UXPA 2015 - ...How to effectively implement different online research methods - UXPA 2015 - ...
How to effectively implement different online research methods - UXPA 2015 - ...
 
Design to improve, empower, and fulfill (UX India 2017 keynote)
Design to improve, empower, and fulfill (UX India 2017 keynote)Design to improve, empower, and fulfill (UX India 2017 keynote)
Design to improve, empower, and fulfill (UX India 2017 keynote)
 
Intro to Information Architecture for Web Sites
Intro to Information Architecture for Web SitesIntro to Information Architecture for Web Sites
Intro to Information Architecture for Web Sites
 
Selfish Accessibility: a11y Camp Toronto 2014
Selfish Accessibility: a11y Camp Toronto 2014Selfish Accessibility: a11y Camp Toronto 2014
Selfish Accessibility: a11y Camp Toronto 2014
 
World Usability day: Bridging Research-Practice Gap
World Usability day: Bridging Research-Practice GapWorld Usability day: Bridging Research-Practice Gap
World Usability day: Bridging Research-Practice Gap
 
UserTesting 2016 webinar: Research to inform product design in Agile environm...
UserTesting 2016 webinar: Research to inform product design in Agile environm...UserTesting 2016 webinar: Research to inform product design in Agile environm...
UserTesting 2016 webinar: Research to inform product design in Agile environm...
 
User Experience Design Fundamentals - Part 2: Talking with Users
User Experience Design Fundamentals - Part 2: Talking with UsersUser Experience Design Fundamentals - Part 2: Talking with Users
User Experience Design Fundamentals - Part 2: Talking with Users
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
Rethinking our future: Trends and opportunities in UX
Rethinking our future: Trends and opportunities in UXRethinking our future: Trends and opportunities in UX
Rethinking our future: Trends and opportunities in UX
 
Pratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher Portfolio
 
Contextual Inquiry V1
Contextual Inquiry V1Contextual Inquiry V1
Contextual Inquiry V1
 
UX Research Methods: Behind the Scenes At Process Street
UX Research Methods: Behind the Scenes At Process StreetUX Research Methods: Behind the Scenes At Process Street
UX Research Methods: Behind the Scenes At Process Street
 
Biz Product Learnings
Biz Product LearningsBiz Product Learnings
Biz Product Learnings
 

En vedette

Information Architecture
Information ArchitectureInformation Architecture
Information Architecture
Gerson Abesamis
 
Labeling Systems
Labeling SystemsLabeling Systems
Labeling Systems
Miles Price
 
The Future of Information Architecture
The Future of Information ArchitectureThe Future of Information Architecture
The Future of Information Architecture
Christina Wodtke
 

En vedette (20)

Eight Principles of Information Architecture
Eight Principles of Information ArchitectureEight Principles of Information Architecture
Eight Principles of Information Architecture
 
Information Architecture Workshop
Information Architecture WorkshopInformation Architecture Workshop
Information Architecture Workshop
 
Information Architecture & Content Strategy
Information Architecture & Content StrategyInformation Architecture & Content Strategy
Information Architecture & Content Strategy
 
Information Architecture
Information ArchitectureInformation Architecture
Information Architecture
 
Information Architecture has everything to do with your theme!
Information Architecture has everything to do with your theme!Information Architecture has everything to do with your theme!
Information Architecture has everything to do with your theme!
 
Information Architecture & Findability
Information Architecture & FindabilityInformation Architecture & Findability
Information Architecture & Findability
 
How to Make Sense of Any Mess
How to Make Sense of Any MessHow to Make Sense of Any Mess
How to Make Sense of Any Mess
 
Information Architecture Heuristics
Information Architecture HeuristicsInformation Architecture Heuristics
Information Architecture Heuristics
 
HTML & CSS Masterclass
HTML & CSS MasterclassHTML & CSS Masterclass
HTML & CSS Masterclass
 
What is Information Architecture and How Can It Help My Website?
What is Information Architecture and How Can It Help My Website?What is Information Architecture and How Can It Help My Website?
What is Information Architecture and How Can It Help My Website?
 
Understanding Information Architecture
Understanding Information ArchitectureUnderstanding Information Architecture
Understanding Information Architecture
 
Information Architecture Techniques and Best Practices
Information Architecture Techniques and Best PracticesInformation Architecture Techniques and Best Practices
Information Architecture Techniques and Best Practices
 
Labeling Systems
Labeling SystemsLabeling Systems
Labeling Systems
 
Content Architecture
Content ArchitectureContent Architecture
Content Architecture
 
Webapp-Architecture
Webapp-ArchitectureWebapp-Architecture
Webapp-Architecture
 
Does data quality matter? View from the business
Does data quality matter? View from the businessDoes data quality matter? View from the business
Does data quality matter? View from the business
 
The Future of Information Architecture
The Future of Information ArchitectureThe Future of Information Architecture
The Future of Information Architecture
 
Marka osobista dla absolwentów. Kim jesteś, co o sobie mówisz i dlaczego to C...
Marka osobista dla absolwentów. Kim jesteś, co o sobie mówisz i dlaczego to C...Marka osobista dla absolwentów. Kim jesteś, co o sobie mówisz i dlaczego to C...
Marka osobista dla absolwentów. Kim jesteś, co o sobie mówisz i dlaczego to C...
 
TUESDAY. Resource Raising: Key principles and examples of YBI Network best pr...
TUESDAY. Resource Raising: Key principles and examples of YBI Network best pr...TUESDAY. Resource Raising: Key principles and examples of YBI Network best pr...
TUESDAY. Resource Raising: Key principles and examples of YBI Network best pr...
 
Enterprise Information Architecture: Because users don't care about your org...
Enterprise Information Architecture:  Because users don't care about your org...Enterprise Information Architecture:  Because users don't care about your org...
Enterprise Information Architecture: Because users don't care about your org...
 

Similaire à Best Practice Information Architecture

Questions On Technical Design Decisions
Questions On Technical Design DecisionsQuestions On Technical Design Decisions
Questions On Technical Design Decisions
Rikki Wright
 
How to avoid SharePoint becoming a wicked problem
How to avoid SharePoint becoming a wicked problemHow to avoid SharePoint becoming a wicked problem
How to avoid SharePoint becoming a wicked problem
Paul Culmsee
 

Similaire à Best Practice Information Architecture (20)

Sentient Services (Ubiquity Marketing Un Summit 2009) V1
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Sentient Services (Ubiquity Marketing Un Summit 2009) V1
Sentient Services (Ubiquity Marketing Un Summit 2009) V1
 
Requirements Engineering for the Humanities
Requirements Engineering for the HumanitiesRequirements Engineering for the Humanities
Requirements Engineering for the Humanities
 
"Open" includes users - Leverage their input
"Open" includes users - Leverage their input"Open" includes users - Leverage their input
"Open" includes users - Leverage their input
 
Questions On Technical Design Decisions
Questions On Technical Design DecisionsQuestions On Technical Design Decisions
Questions On Technical Design Decisions
 
Economicsof socialcomputing richblankv2_2008
Economicsof socialcomputing richblankv2_2008Economicsof socialcomputing richblankv2_2008
Economicsof socialcomputing richblankv2_2008
 
SAD01 - An Introduction to Systems Analysis and Design
SAD01 - An Introduction to Systems Analysis and DesignSAD01 - An Introduction to Systems Analysis and Design
SAD01 - An Introduction to Systems Analysis and Design
 
Design for Community's Sake - Burton Group Catalyst 2010
Design for Community's Sake - Burton Group Catalyst 2010Design for Community's Sake - Burton Group Catalyst 2010
Design for Community's Sake - Burton Group Catalyst 2010
 
Technology in financial services
Technology in financial servicesTechnology in financial services
Technology in financial services
 
Technology in financial services
Technology in financial servicesTechnology in financial services
Technology in financial services
 
UCIDesign.ppt
UCIDesign.pptUCIDesign.ppt
UCIDesign.ppt
 
Developing a digital mindset - recording
Developing a digital mindset - recordingDeveloping a digital mindset - recording
Developing a digital mindset - recording
 
Dario de Judicibus - IBM at E20Forum
Dario de Judicibus - IBM at E20ForumDario de Judicibus - IBM at E20Forum
Dario de Judicibus - IBM at E20Forum
 
Hci Overview
Hci OverviewHci Overview
Hci Overview
 
Tactics and Decision Making for Successful Museum Digital Projects
Tactics and Decision Making for Successful Museum Digital ProjectsTactics and Decision Making for Successful Museum Digital Projects
Tactics and Decision Making for Successful Museum Digital Projects
 
Os Leung
Os LeungOs Leung
Os Leung
 
MIT Experience Design Course Overview
MIT Experience Design Course OverviewMIT Experience Design Course Overview
MIT Experience Design Course Overview
 
Hybrid Publishing Design Methods For Technical Books
Hybrid Publishing Design Methods For Technical BooksHybrid Publishing Design Methods For Technical Books
Hybrid Publishing Design Methods For Technical Books
 
How to avoid SharePoint becoming a wicked problem
How to avoid SharePoint becoming a wicked problemHow to avoid SharePoint becoming a wicked problem
How to avoid SharePoint becoming a wicked problem
 
Discover Requirement
Discover RequirementDiscover Requirement
Discover Requirement
 
Understanding staff needs and how to meet them
Understanding staff needs and how to meet themUnderstanding staff needs and how to meet them
Understanding staff needs and how to meet them
 

Plus de Patrick Kennedy

Plus de Patrick Kennedy (8)

Five user research methods you've probably never seen
Five user research methods you've probably never seenFive user research methods you've probably never seen
Five user research methods you've probably never seen
 
Bringing them online: Using design research to identify online opportunities
Bringing them online: Using design research to identify online opportunitiesBringing them online: Using design research to identify online opportunities
Bringing them online: Using design research to identify online opportunities
 
Prioritising User Experience
Prioritising User ExperiencePrioritising User Experience
Prioritising User Experience
 
Re-engineering Your Intranet With User Friendly Architecture
Re-engineering Your Intranet With User Friendly ArchitectureRe-engineering Your Intranet With User Friendly Architecture
Re-engineering Your Intranet With User Friendly Architecture
 
Documenting For Interactive Websites
Documenting For Interactive WebsitesDocumenting For Interactive Websites
Documenting For Interactive Websites
 
Mentoring Collaborative UCD
Mentoring Collaborative UCDMentoring Collaborative UCD
Mentoring Collaborative UCD
 
Collaborative Information Architecture
Collaborative Information ArchitectureCollaborative Information Architecture
Collaborative Information Architecture
 
Intranets - Why You Should Care
Intranets - Why You Should CareIntranets - Why You Should Care
Intranets - Why You Should Care
 

Dernier

Dernier (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 

Best Practice Information Architecture