Presentation on on Cloud services: SaaS, PaaS and IaaS. Examples from Magento, Google and Amazon. Cloud market size today and within 10 years. In the context of global IT spend.

1. How big will the
cloud be?
Patrik Svensson

2. History of the concept
• 1960, John McCartyg ”computation might
someday be organized as a public utility”
• Eric Schmidt, Ex-CEO of Google, gave the
concept full exposure in 2006...

3. How is the cloud ”defined”
Anything as a service
Software as a Service (SaaS)
SalesForce (CRM)
NetSuite (ERP) Capex to Opex
Agile On/Off
Platform as a Service (PaaS)
Google AppEngine
Amazon SimpleDB
Infrastructure as a Service (IaaS)
Amazon Elastic Compute
Amazon Elastic MapReduce
Simple APIs

4. SaaS view... Magento Go
”live”...
E-Commerce
administration ...
E-commerce front-
end looks ok...
Huge Community
that build extensions
for ”anything”
Basic site up and
running in ”hours”

5. PaaS view

6. IaaS view
Amazon AWS
”live”...
”A little Test” is a
Hive log parser
program
Elastic
MapReduce
parallelized the job
EC2 setup with
machine instances to
process the job
S3 stores output
from job

7. Everything/everyone
is in the cloud already?
Cloud

8. Various business models
are being tested...
Source: Forrester, ”Sizing the Cloud”

9. SaaS will dominate the cloud
- Cloud is a 250 billion USD market in 2020
- SaaS will be 80% of the public cloud
- SaaS will be ~50% of the overall cloud market)
Source: Forrester, ”Sizing the Cloud”

10. Cloud market vs
Total IT spend
- Cloud market is today 1% (30-40 BUSD) of total IT spend
5-10% of total IT spend in 10 years