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Patty Mitchell Marketing Proposal
1. “Wine of the Month”
Twitter Tasting Event
Patty Mitchell
2013 Marketing Proposal
2. 1. What is a Twitter tasting event?
2. What is the goal?
3. How will this help Hazlitt 1852 Vineyards?
4. What actions should Hazlitt 1852 Vineyards take?
5. What can Hazlitt 1852 Vineyards do to encourage consumers to join?
6. Other marketing ideas – “The Runner Ups”
Overview
6. What is a Twitter tasting event?
A Twitter tasting event takes place when a group of people discuss their
thoughts on a food or beverage via Twitter using a particular hashtag.
7. What is a Twitter tasting event?
A Twitter tasting event takes place when a group of people discuss their
thoughts on a food or beverage via Twitter using a particular hashtag.
8. What is a Twitter tasting event?
A Twitter tasting event takes place when a group of people discuss their
thoughts on a food or beverage via Twitter using a particular hashtag.
9. What is a Twitter tasting event?
A Twitter tasting event takes place when a group of people discuss their
thoughts on a food or beverage via Twitter using a particular hashtag.
Who knew the “t” in Merlot was silent?! #WineTasting
10. What is a Twitter tasting event?
A Twitter tasting event takes place when a group of people discuss their
thoughts on a food or beverage via Twitter using a particular hashtag.
Who knew the “t” in Merlot was silent?! #WineTasting
Ah! The perfect wine to go with a
perfect steak. Cheers
#WineTasting
11. What is a Twitter tasting event?
A Twitter tasting event takes place when a group of people discuss their
thoughts on a food or beverage via Twitter using a particular hashtag.
Who knew the “t” in Merlot was silent?! #WineTasting
Ah! The perfect wine to go with a
perfect steak. Cheers
#WineTasting
Can’t wait to do this next month!
#WineTasting
13. What is the goal?
The goal is to encourage consumers to purchase Hazlitt 1852
Vineyards’ “Wine of the Month” each month.
14. What is the goal?
The goal is to encourage consumers to purchase Hazlitt 1852
Vineyards’ “Wine of the Month” each month.
15. How will this help Hazlitt 1852
Vineyards?
This will help Hazlitt 1852 Vineyards for multiple reasons:
1. It will allow the Winery to engage with consumers around the
country via Twitter.
2. More people will purchase the “Wine of the Month.”
3. Other people will see the Twitter conversation, which leads to more
publicity.
16. How will this help Hazlitt 1852
Vineyards?
This will help Hazlitt 1852 Vineyards for multiple reasons:
1. It will allow the Winery to engage with consumers around the
country via Twitter.
2. More people will purchase the “Wine of the Month.”
3. Other people will see the Twitter conversation, which leads to more
publicity.
• In other words, people are curious.
17. How will this help Hazlitt 1852
Vineyards?
This will help Hazlitt 1852 Vineyards for multiple reasons:
1. It will allow the Winery to engage with consumers around the
country via Twitter.
2. More people will purchase the “Wine of the Month.”
3. Other people will see the Twitter conversation, which leads to more
publicity.
• In other words, people are curious.
18. What actions should Hazlitt 1852
Vineyards take?
1. The Winery should choose a specific day of each month to host the
Twitter tasting.
• For example: The last Wednesday of every month
19. What actions should Hazlitt 1852
Vineyards take?
1. The Winery should choose a specific day of each month to host the
Twitter tasting.
• For example: The last Wednesday of every month
2. The Winery should choose a title for this event.
• For example: “Wine Down Wednesday” or “Wine About It!”
20. What actions should Hazlitt 1852
Vineyards take?
1. The Winery should choose a specific day of each month to host the
Twitter tasting.
• For example: The last Wednesday of every month
2. The Winery should choose a title for this event.
• For example: “Wine Down Wednesday” or “Wine About It!”
3. The Winery should create a hashtag that would fit the event. This
will allow customers to read other reviews.
• For example: #HazlittTasting or #WineAboutIt
21. What actions should Hazlitt
Vineyards take?
1. The Winery should choose a specific day of each month to host the
Twitter tasting.
• For example: The last Wednesday of every month
2. The Winery should choose a title for this event.
• For example: “Wine Down Wednesday” or “Wine About It!”
3. The Winery should create a hashtag that would fit the event. This
will allow customers to read other reviews.
• For example: #HazlittTasting or #WineAboutIt
4. The Winery can promote this by email, word-of-mouth, social
media and newsletters.
22. What actions should Hazlitt
Vineyards take?
1. The Winery should choose a specific day of each month to host the
Twitter tasting.
• For example: The last Wednesday of every month
2. The Winery should choose a title for this event.
• For example: “Wine Down Wednesday” or “Wine About It!”
3. The Winery should create a hashtag that would fit the event. This
will allow customers to read other reviews.
• For example: #HazlittTasting or #WineAboutIt
4. The Winery can promote this by email, word-of-mouth, social
media and newsletters.
5. Be sure to save each Twitter conversation and post it on the
website.
23. What can Hazlitt 1852 Vineyards do
to encourage consumers to join?
24. What can Hazlitt 1852 Vineyards do
to encourage consumers to join?
1. The Winery can offer a free prize to a participant at random each
month.
25. What can Hazlitt 1852 Vineyards do
to encourage consumers to join?
1. The Winery can offer a free prize to a participant at random each
month.
2. Take pictures of the Hazlitt 1852 Vineyards’ employees tasting the
“Wine of the Month.”
26. What can Hazlitt 1852 Vineyards do
to encourage consumers to join?
1. The Winery can offer a free prize to a participant at random each
month.
2. Take pictures of the Hazlitt 1852 Vineyards’ employees tasting the
“Wine of the Month.”
3. The social media manager can tweet foods that would go well with
the “Wine of the Month” and recipes that include the particular
wine.
27. What can Hazlitt 1852 Vineyards do
to encourage consumers to join?
1. The Winery can offer a free prize to a participant at random each
month.
2. Take pictures of the Hazlitt 1852 Vineyards’ employees tasting the
“Wine of the Month.”
3. The social media manager can tweet foods that would go well with
the “Wine of the Month” and recipes that include the particular
wine.
28. Other Marketing Ideas –
“The Runner Ups”
1. Encourage visitors to complete a short information card that asks
for their address and email. If they provide a home address, send a
thank you card signed by Leigh Triner, a Red Cat paw print and a
coupon. If they do not provide a home address but have an
email, email a thank you letter with a printable coupon.
2. Create a blog that includes interviews, recipes with Hazlitt 1852
Vineyards’ wines, success stories, funny stories and feature stories.
[Take a look at urbancorning.com. This is a really neat local blog.
Maybe something similar to this?]
