Student engagement event

1. Building Your
Personal Brand
Inspiring You to Find
Your Rebel Voice

13. “My work speaks for itself

14. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

19. Reflection
Energy
BiographyExposure
Legacy
Rebel Voice
Formula

21. Unique Promise of Value

22. The World’s Strongest Brands
Source: InterBrand

24. I’m a great
professional

25. Trust me
he’s a great
professional

26. I’m a great professional
I’m a great professional
I’m a great professional

27. I understand that
you’re a great
professional
bbbbbbbbb

28. Attributes Skills
AudienceImpact

32. How do others describe you?
Functionally
Emotionally

33. Attributes Skills
AudienceImpact
Personable

36. Attributes Skills
AudienceImpact
Inspiring

41. Attributes Skills
AudienceImpact
Independent
Innovative

44. Attributes Skills
AudienceImpact
Custom
InspiringPersonable
Innovative
Independent

45. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

46. Personable
Inspiring
Independent
Innovative
Custom

47. Your Personal Brand Statement
Using my (unique attribute) and (key skill) ,
I help (target audience),
Effect (the impact you have).

48. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

50. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

55. "It's always
showtime.“
—David
D'Alessandro,

56. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

57. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

58. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

75. • Creating
• Curating
• Connecting
• Culture

80. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker

85. What to Research
• You – online and off
• Culture – vision, mission, values
• News – good and bad, awards
• Position – market, competition, opportunity
• Community – employees, customers

86. How to let them know….
• Formal presentation
• Ask for time and present or 2nd interview
• Ask searching questions
• Leave report or Thank you note and mention

89. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
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