By Paul Curry, @cr3, for BrightonSEO 2016.

1. building viral web toys at
lightning speed
Paul Curry - @cr3

2. confession time
i am not so good at seo
@cr3 #

4. ¯_( )_/¯
@cr3 #

5. so, what do i do?
@cr3 #

6. startups / publishers
same problems, different hat
@cr3 #

7. and so can you!
@cr3 #

8. @cr3 #

9. @cr3 #

10. where do you start?
@cr3 #

11. team is key
of course I’m going to say that, I’m part of the team
• A manager
• Writing team
• As many coders as are spare
• An artist
• A UI designer
@cr3 #

12. process is key
but don’t get restricted by it
• Get things wrong then don’t do it again 👍
• Working fast means working paired
• Your process should remain flexible
@cr3 #

13. the process
@cr3 #

14. Get an idea. 💡
Draw it on the wall. 🎨
Prove a computer can do it. 💻
Align deliveries. 📅
Build it. 💪
Run the pre-launch checks. 🔧
Shove it on to the Internet. 🌍
Fix it. 😉
Make the next thing. 😀
@cr3 #

15. easy!
@cr3 #

16. the process
but this time a bit slower
@cr3 #

17. get an idea
but don’t fall in love with it
• Some news can be predicted
• The rest you move quickly on 🏃
• Hire world-class writers who know their
resources, and their audience
• Pitch many ideas, make them fight 💪
@cr3 #

18. draw it
draw on the wall like you’re in a 2000’s startup
• Borrow an artist
• Draw it, speak it out
• Can you re-use an engine? 🚗
• Solidify your idea now
@cr3 #

19. prove it works
encourage moon-shot ideas, then smack them down
• Is the damn thing going to work? 😐
• You can rewrite quickly; get it to 90%
• Placeholders all day
• Get this out FAST, divide labour 👐
@cr3 #

20. align deliveries
gantt until you can’t
• Art and code both take time
• The goal is to never have one block the other
• This is really tricky
@cr3 #

21. you’re ready. build it.
@cr3 #

22. pre-launch
check yourself, lest you wreck yourself
• Does it work on mobile?
• Does it work on desktop?
• Is it going to break your server?
• Are Analytics firing? Does social sharing work?
@cr3 #

23. or don’t, whatever
are we about to become
irrelevant?
PETER, YOU’VE
LOST THE NEWS
IF IT SORT OF WORKS,
LAUNCH IT!
@cr3 #

24. shove it online
and upset your corporate IT team
• Deploying should be easy
• It should also be fast
• You should be allowed to make mistakes
@cr3 #

25. watch the party
hoooo boy here we go
• Watch social media
• Watch your realtime analytics 🔥
• They’ll only tell you what they know
• So, record everything 📹
@cr3 #

26. fix it
oh hush it up, like you’ve never done this
• Fix bugs quickly 🐛
• Your deploy process supports this, right?
• Prioritise mass audience
@cr3 #

27. then do it all again.
@cr3 #

28. what can it achieve?
@cr3 #

29. some mistakes
• Some ideas just don’t work on a mobile.
• The time-scale might kill it.
• Legal might turn up.
• Obsessing over looks
• Wrong mentality
@cr3 #

30. where can you go?
• Make sure you have a plan
• Billions of views
• Social reach like you wouldn’t believe
• Makes you the focal point for trending topics
@cr3 #

31. @cr3