![The mobile market today ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (18)
En vedette
Similaire à Copy of presentation gill
Similaire à Copy of presentation gill (20)
Plus de Paul Hadley
Plus de Paul Hadley (12)
Dernier
Dernier (20)
Copy of presentation gill
- 1. Mobile – how to engage with the customer Gill Elderfield, Head of Mobile, Directgov
- 3. Projected usage of mobile internet Source: Morgan Stanley 2010
- 7. Case study - travel information
- 8. Directgov travel news iPhone app
- 9. Case study – job search Text JOBS to 83377
- 10. Job search
- 11. Local Search
- 12. Campaigns – Talk to Frank
- 16. Banners
Notes de l'éditeur
- Directgov is the official website for citizens seeking information on public services from government. We aim to make government easier to access. We are probably unique, we work across every department, aiming to join up the services people consume into logical groupings for customers. We have around 80% customer satisfaction, 75% repeat visitors, with around 17-20m visits a month Directgov is in the top 50 UK websites, as well as regularly being the most visited government site. We deliver services across web, mobile and digital TV, utilising the right channel for the right audience, here we’re working with NHS to deliver cervical cancer vaccination reminders to teenagers.
- Important not to just replicate web site - will work but poor user experience. User experience research Bite sized chunks Handset detection - correct size and format for handset Cope with ever expanding array or more sophisticated handsets Variety of content from lbs - jobs, nhs, blue badge - to travel, video, calculators, flat informal content. - govt content very dry so important to hold users attention lbs - sen text, handset located via the network (triangulates position based on strenght of signal between handset and masts) works better in heavily built up urban areas and returns nearest
- Increase accessibility of government information to a wider audience Use of more innovative tools to help people access essential information easily and quickly Benefit from native features on handsets All information in apps is also available in browser version Cross promotion Links from app to mobile site Increase in iPhone and iPod Touch devices accessing Directgov mobile
- nhs services search - postcode look up - dentists, Walk in centres etc - show on map - access directly from site or text .... to 84746 ( health s/code) - HOW DOES THIS WORK? Blue badge maps - parking, accessible toilets and petrol stations - colour coded maps showing parking restrictions from each borough Accessible information, easy to use, easy to find - important content for mobile - kind info need when on move
- Different way to surface information about diffcult, hard to understand topics in more user friendly way. viral
- Growth in sms volumes expected to continue 2.6 trillion worldwide 2007 5.5 trillion world wide 2013
- In conjunction with HMRC - women entitled to £x grant due in 3rd trimester of pregnancy. Sign up by texting Due plus due date to 83377 - receive reminder when eligible to claim grant. RESULTS
- Banner placement very important – higher CTR for placement on relevant channels