Statistics of iclouzy app prototype's testing

Geolocation Mobile App Belaya Zarya LLC
Contacts:
Paul Shlikov – Diplomat, international relations Artem Shvachko – CEO. Project Manager iClouzy
E-mail: international@iclouzy.com E-mail: ceo@iclouzy.com
Statistics of iClouzy application (prototype)
1. The first, marketing campaign – was launched with first version of the application on App Store and Google Play;
The results of the first, marketing campaign
The budget - spent 385'146 RUB or 9 879 USD
We used 4 instruments of marketing:
1. Ads in Vkontakte with help of communities – 29'186 RUB or 750 USD
2. Ads in internet with help of «Soloway.ru» and Google – 331'960 RUB or 8 512 USD
3. Ads with help of 1PS (Registration in web catalogs, Yandex ads and Yandex Direct) – 12'400 RUB or 317 USD
4. The advertising agency «Mitra LLC» - 11'600 RUB or 300 USD (Promotion of the website)
The period of marketing campaign: 21st of April 2013 – 24th of May 2013 (34 days)
The amount of users, registered (means download app + enter telephone number + fill in the verification code which is
given by sms) while marketing campaign: 4 910 users
The detailed report:
TARGETING:
1. VKontakte – Russia and CIS countries
2. «Soloway» and Google – The biggest cities of Russia:
St. Petersburg, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Moscow, Khabarovsk, Krasnodar, Rostov-on-Don;
3. 1PS – Russia
4. Mitra LLC– The biggest cities of Russia:
Astrakhan, Volgograd, Voronezh, Ekaterinburg, Zelenograd, Krasnodar, Krasnoyarsk, Moscow, St. Petersburg,
Novokuznetsk, Novosibirsk, Rostov-on-Don, Sochi, Tyuman, Cherepovets.
The users, registered in the app with help of different instruments of marketing campaign:
The average cost of one registered user per each type of the instruments of marketing campaign:
52% - 2 530
registrations40% - 1 946
registrations
6% - 292
registrations
3% - 143
registrations
Vkontakte - 29'186 RUB
Soloway + Google - 331'960 RUB
МИТРА - 11'600 RUB
1PS - 12'400 RUB
The
amount
of
registra
tions
The
amount
of filled
profiles
The
amount
of users
who
deleted
app
The
amount
of new
dialogu
es
(messag
ing)
The
amount
of
active
users
The
average
amount
of
“Events
” per
day
Мale 18
– 25
y.old
Мale 25
– 35
y.old
Мale >
35 y.old
Female
18 – 25
y.old
Female
25 – 35
y.old
Female
> 35
y.old
Unkno
wn
gender
4910 2649 466 7683 794 358 1107 641 141 332 135 16 278
Instruments of marketing The average cost per one
user, RUB/USD
Vkontakte 12/0.31
Soloway + Google 170/4.36
1PS 86/2.21
Mitra LLC 39/1

Contacts:
2. The second marketing campaign was launched with the second version of the application on App Store and Google
Play;
The results of the second, marketing campaign
The budget - spent 117'234 RUB or 3 007 USD
We used 5 instruments of marketing:
1. Ads on PlanetiPhone website – 19'000 RUB or 488 USD
2. Ads on Vkontakte with help of communities – 66'190 RUB or 1697 USD
3. Ads on Youtube – 3'116 RUB or 80 USD
4. SMS messages to users – 18'600 RUB or 477 USD
5. Advertising campaign on WapStart – 10'328 RUB or 265 USD
The period of marketing campaign: 7
th
of July 2013 – 17
th
of July 2013 (11 days)
The amount of registered users: 9 929 users
The detailed report:
The amount of voice comments - The user could accompany any photo with 5 -10 seconds audio comment. Worked only for photos owned by user
TARGETING:
1. Planet iPhone – Russia and CIS countries :
Priority: Moscow, St. Petersburg,
2. Vkontakte – Russia and CIS countries:
Priority: Moscow, St. Petersburg, Krasnodar, Rostov-on-Don, Ekaterinburg.
3. YouTube – Moscow and St. Petersburg.
4. SMS messages – Moscow and St. Petersburg.
5. WapStart – Moscow and St. Petersburg.
The users, registered in the app with help of different instruments of marketing campaign:
The average cost of one registered user per each type of the instruments of marketing campaign:
The
amount of
registratio
ns
The
amount
of filled
profiles
The amount
of users
who
deleted app
The amount
of new
dialogues
(messaging)
The
amount of
voice
comments
The
amount of
active
users
The
average
amount of
“Events”
per day
М 18 –
25
М 25 –
35
М > 35 F 18 –
25
F 25 –
35
F > 35 Unkno
wn
gender
9929 7005 998 32387 6748 2100 484 2546 1889 529 1445 432 84 79
Instruments of marketing The average cost per one
user, RUB/USD
CTR, %
Planet iPhone 3/0.07 97
Vkontakte 18/0.46 26,27
YouTube 5/0.13 17,42
SMS 1 860/47.7 0,14
WapStart 98/2.51 1,09
56% - 5 548
registrations
36% - 3 683
registrations
6% - 582
registrations
1% - 10
registrations 1% - 105
registrations
Planet iPhone - 19 000 RUB
Vkontakte - 66 190 RUB
YouTube - 3 166 RUB
SMS messaging - 18 600 RUB
WapStart - 10 328 RUB

Contacts:
THE COMPARISON BETWEEN THE FIRST AND SECOND MARKETING CAMPAIGNS
The comparison table between first and second marketing campaigns
Instruments for statistics collection:
1. Mobile App Tracking
2. Plus 1
3. Admin area of the application
THE VERSIONS OF THE APPLICATION
1. iClouzy version 1 - which is mentioned in the video in email.
Budget for development – 1'717'200 RUB or 44 043 USD
2. iClouzy version 1.1
Budget – 468'640 RUB or 12 016 USD
 Bags elimination
 The updated registration system
 Sign in with Twitter option was added
 Improved publication in social networks
 The users Icons were increased by size in search menu
 The filter of all users in search menu
 The ability of auto rotation of the screen while messaging with the users
 The capability to see the distance between users in meters, kilometers, miles and feet
 The capability to import in the app the high quality photos from Facebook
 The auto safe feature for the settings
 The guide notifications were added
 The Event mode was improved
 The user’s location was determined faster
 The server’s synchronization was improved
 Updated interface
 The server was optimized and worked faster
3. iClouzy version 1.2
Budget – 464'000 RUB or 11 899 USD
 Bags elimination
 The capability to add many photos in the profile
 The capability to attach audio comments to the pictures of the user
 The Event mechanism became faster
 The server’s synchronization was improved
 Updated interface
 The server was optimized and worked faster
The total budget for the job done till this day
1. Marketing budget – 502'380 RUB or 12 881 USD
2. The developing of the application – 2'650'840 RUB or 67 970 USD
3. The our company’s support charges – 1'871'630 RUB or 47 990 USD
The total budget 5'024'850 RUB or 128 842 USD
1 USD =39 RUB (The average currency rate)
The
number of
the
marketing
campaign
The
amount
of
registrat
ions
The
amount
of filled
profiles
The
amount of
users who
deleted app
The
amount of
new
dialogues
(messaging)
The
amount
of voice
comme
nts
The
amount
of
active
users
The
average
amount of
“Events”
per day
М 18 –
25
М 25 –
35
М > 35 F 18 –
25
F 25 –
35
F > 35 Unkno
wn
gender
1 4910 2649 466 7683 - 794 358 1107 641 141 332 135 16 278
2 9929 7005 998 32387 6748 2100 484 2546 1889 529 1445 432 84 79

Contacts:
iClouzy …vs…Tinder
The main principle of work of Iclouzy
When you and your potential friend are both Online and in a search range, the special process is happening, which we call
«Event». This process has double-natured effect. It means that as soon as iClouzy app finds a potential friend for you, then
at the exactly the same moment the app offers your profile to your potential friend. The application shows you both to
each other in real time and now. You only have to say Yes to another user and establish the contact immediately, right
now and right here. The app is searching for your potential friends even in case if the same is minimized.
iClouzy only offers you people, who are in the application now and nearby, plus they want to become your friend
The Event is happening in accordance with the following settings:
• Search Range (from 1'2 miles till 18k miles) – on default is 1'2 miles
• Friend’s gender, whom you are looking for – on default is for men – women, for women - men
• Friend’s age, whom you are looking for (from 18 up to 45 years old) – on default from 18 till 45 years old
The main principle of work of Tinder
In Tinder or in other dating, mobile apps, when you see the person, who is offered to you by app, it does not mean that
this person is online or nearby. It is a common thing that the offered user is not in the application – Offline. Even in case if
somebody deletes the profile from the dating app, the app continues to offer this person to other users.
Why do we need $102'000
• We want to get high quality product by improving the last version of the app, testing it and adding on App Store and
Google Play.
The improvement process includes the following job:
 The developing of the application for iOS and Android – $ 62'840
 The design update for application – $ 14'690
 The admin area of the application (Admin) – $ 5'930
• Website developing process – $ 2'650
• Renting the geolocation base from Google – $ 10'300
• Renting the high quality, stable and fast server for amazing speed while Events – $ 3'590
• Buying MySQL server for high quality protection of users data – $ 2'000
There is Event
There is no Event

Contacts:
Revenue from 1 user
The last version of iClouzy, which stopped working, did not gain any profit, because it was free for downloading, and did
not contain any paid services. We are planning to update this version and we need $ 102'000, for adding paid services but
still offering app for free.
• The planning profit from 1 user – $ 3
• The planning budget for obtaining 1 user – $ 1
In total, the net profit from 1 user - $ 2
Business model – Paid services
1) THE ACCOUNT PAYMENT FOR MEETING PEOPLE
Buying the season pass for Events(limited amount), during the certain period, which can be chosen by user.
2) BUTTON «WAVE OF THE MEETING NEW PEOPLE»
By pushing this, button the user – initiator activates a wave of meeting new people. This is a massive finding of new
people, for one user - initiator with all other users, who are in range of the user’s wave, and who are in range which
could be set by user - initiator. This case the user – initiator says Yes to all the users in his wave beforehand. By
pushing this button the reason for meeting new people (meeting, communication), chosen by "disturbed by wave"
users in direction of user – initiator is ignored. The user – initiator has to wait for the notifications from "disturbed"
users and see how his meeting list is expanding.
Users who «disturbed by wave» from user - initiator have Event only with the user – initiator but not between each
other.
3) BUTTON «BRAKE ALL THE RULES»
This service allows users who had Event, meet each other even in case if their purposes to meet (meeting,
communication) are different.
The service is possible only in case if both users pushed (❤ – YES) while Event, but while next step of choosing the
purpose to meet (meeting, communication), they have chosen different purposes.
The payment is only applied for the user who first has pushed BRAKE ALL THE RULES button.
4) AUTOMATIC TRASLATION OF THE MESSAGES
Thanks to the stationary service "Auto translator" the users can chat without paying attention to the language, which is
suitable for potential friend, cause the application can automatically translate all the incoming messages from potential
friends all over the world. This is one time payment service.
5) PAID SMILEYS
FIVE SETS OF SPECIALLY DESIGNED FUNNY SMILEYS
6) SETS FOR POINTS
Points can be spent on the sets of paid services. The user can earn points for sharing the app with friends.
• Subscription payment or season pass
• Button «Break all the rules»
• Button «Wave of meeting new people»
• Sets of smileys
Technical capabilities of the application
The version of the app, which stopped working, had the following capabilities:
• 10k registered users per minute
• 150 billion registered users in the app
• 30 billions of active users per minute
• 200 billions of active messages per minute
• 500k Events per minute

Contacts:
The capabilites of the application
The version of the app, which stopped working, had the following capabilities:
• The registration process lasted 1 - 2 minutes.
• The user couldn’t increase the search range. The range of search was 500 meters for everybody.
• The application had 6 wishes (purposes to meet people) (active rest, to have a cup of coffee, shopping, meeting with
serious intentions after, go to the cinema, go to the nightclub). The user could choose 1 wish and the app found a
friend in accordance with the same.
• There was capability to see people in the app, located the same city with you (online and offline).
• There was capability to add audio comments for photos. As a result, the users could not only see the potential friend
but also hear him/her.
The explanation of the improvement of the app
We have analyzed the above results of 2 marketing campaigns and found that it was necessary to improve the
application. We have reworked the usability of the application, which is gonna make the app more comfortable to use and
with the registration process in 10 seconds. Plus, we gonna add the monetization services which were mentioned before.
• Subscription payment
• Button «Wave of meeting new people»
• Button «Break all the rules» for new model of events
• Autol translation of the text
• 5 sets of smileys
• Sets with points
We decided to add the capability to customize the search range for all the users – from 1'2 miles up to 18k miles.
Previously, we had the stable 500 m search range for each user.
We decided to add the customization of the range, because there was small amount of events between users in 500m
range. In order to make app interesting, it should be alive and full of users and Events. Because we did not have massive
investments for global expanding of the app, we decided to make search range longer in a distance.
We decided to delete the capability to see all the users who are in the same city as you, because it makes our app alike
with other dating apps like Badoo, plus the idea of the app becomes more indistinct.
We decided to avoid 6 wishes idea as well. The matter was that the wishes reduced significantly the amount of Events
between users, which is essential to make app more interesting. Because the wish is basic for Event mode there was
lower amount of Events. For example, 65% of all registered girls had chosen – shopping as a wish, as soon as 60% of all
registered men had chosen – meeting with serious intentions after. As a result, 60% of these men had no Event with 65%
of those women.
We decided to give users free will to decide why the want to meet with a new potential friend. Thus we realized the
messaging part of the application with the auto translation capability,
The Events depended on the following settings:
• Search range – fixed 0'6 miles
• Choosing the wish from the list of 6 (active rest, to have a cup of coffee, shopping, meeting with serious intentions
after, go to the cinema, go to the nightclub).
• Friend’s gender, whom you are looking for – on default is for men – women, for women - men
• Friend’s age, whom you are looking for (from 18 up to 45 years old) – on default from 18 till 45 years old
Our team wants to promote the application in USA. Cause everybody understands that the high tech market, including
the mobile industry is all in US. We need the experienced advices as per promotion in USA. We had some US advertising
campaign on Facebook but the same was not in a big scale and was oriented on the support of two, Russian marketing
campaigns. As per results of US campaign, you can see them above. Cause the ad was on facebook we had mixed results
in admin area with campaigns in Russia. Thus, all the above results are for 3 marketing campaigns, including the
promotion in US. We have the Eng version of the old app. In total, we composed the idea and prototype, analyzed the
problems, but we have lack of understanding the marketing and promotion in USA.

Statistics of iclouzy app prototype's testing

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