This presentation is about the fast evolving world of the Internet, changing devices, technology adoption and evolution toward the Internet of things - with a bit of Google+ thrown in and the ultimate move to Google Now and wearable computing with joined up Google Apps...

1. The Future of the Internet
Paul Tansey

2. Today’s Agenda
Introduction
Visions of the Future
The Customers of Tomorrow
Google+ and why it matters
The Cloud
Devices
Summary

3. Hello
Paul Tansey – Intergage
The Web Marketing Nerd with the Big
Chin
A Managing Director’s Job
Why you and I will never know
everything
Slides available tomorrow from
www.intergage.co.uk/inspire-event

4. Intergage
Web design Online & offline PR
Content management Video and multimedia
Training and seminars
Online advertising
Our aim
Social media
Search engine optimisation

5. About This Presentation
It’s actually half a presentation…
Yes, there is a lot about Google
There is a fair bit of video
It will move fast
It is just my opinion…

6. Forrester Research Says…
“The Death of the Web
A new model is emerging – the App/ Internet
Model. The future architecture is going to combine
the amazing power in the cloud and the Internet
with powerful local devices running very
powerful applications.”
George Colony, Chairman & CEO, Forrester
Research

7. What Google Thinks
“Technology will augment our lives in every way...”
“Tiny powerful sensors will embedded in everything from clothes
to furniture”. A new intelligent infrastructure will emerge (we would
argue heavily powered by Android).
We are beginning to see Science Fiction become reality…The
people who predict that holograms, virtual reality and self-driving
cars will be commonplace quite soon are absolutely right…”
Eric Schmidt, Executive Chairman, Google
Mobile World Congress, February 2012

8. Google’s Self Driving Car
“Google’s cars
have already
driven over
200,000 miles”
93% of
accidents are
the result of
Human Error
http://youtu.be/cdgQpa1pUUE

9. The Next Generation & Social
Meet “Generation C”

10. Search Evolution
More Social
Less spam
It’s all going to be about quality, engagement and sharing
The rise of “Authorship”
Google moving toward one huge online database

11. Search Evolution – Knowledge Graph
http://youtu.be/mmQl6VGvX-c

12. Search Evolution - Authenticity
“Within search
results, information tied to
verified online profiles will be
ranked higher than content
without such verification, which
will result in most users naturally
clicking on the top (verified)
results. The true cost of
remaining
anonymous, then, might be
irrelevance”
Eric
Schmidt, CEO, Google, F
ebruary 2013

13. Authenticity in Action
Link your content to your G+
profile
Let Google know you are the
original author
Your photo displayed

14. Google+
Not Just a Social Network
“Google+ is Google," says Vice
President Bradley Horowitz.
"The entry points to Google+ are
many, and the integrations are
more every day."

15. Google+
Google+ is built into the Google search engine which means:
It’s always there
It’s your online identity in the Google ecosystem
You can “Like” (+1) and share things in seconds
No “Like” button required
You can connect with people and brands in just seconds

16. Google+ Key Features
Circles makes sharing with the RIGHT people easier
http://youtu.be/dB4Et1Yg30c

17. Google+ Key Features
http://youtu.be/ohlHn6Kt5YM
Hangouts makes 1:1 or 1:Many video conferencing easy &
free
Broadcast live or record to YouTube

18. Google+ Recommendations

19. Google+ as “The Spine of all things
Google”

20. Example 1 +

21. Example 2 +

22. Example 3
+

23. Anything else?
Local search will move to Google+
Hash tags work in Google+
Reviews will be easy to do and easily found there
Events are great
Fastest evolving social network ever…
Highest user satisfaction scores (Facebook among the lowest)
Communities feature is a new “Gold Rush”

24. The Last Seven Years of YouTube
Still growing exponentially
Mobile access tripled in 2011 to 600 million views a day
Total views now 4 Billion every day
It’s main competitor is TV

25. Cloud Computing
Software as a service / Flexible
licenses
Cloud storage
Anytime access from any device
Collaboration & Synchronisation
Security and backup handled
Reduced hardware and
maintenance requirements –
Simple browser or App required.

26. How We Access The Internet
Laptops / Desktops - the most engaging way to use the internet
Mobiles – will overtake the PC by 2014
Tablets – will be 10% of all website traffic by 2014
TV? – More in a minute
Huge variety of Browser / Device Combinations

27. Tablet Usage
1 in 10 Smartphone owners has a tablet too
Share of website traffic growing 10 times
faster than smartphones
Most commonly used for:
Social media
Browsing the Web
Watching videos

28. Responsive Design Required?
Or not…

29. M-Commerce

30. QR Codes & Augmented Reality
http://youtu.be/hT-Z6yhiLD8

31. Doesn’t Traditional TV Suck?
Old fashioned “Scheduled” approach not convenient
2000 TiVo Launched in the UK
2001 SKY+ Box Revolutionises TV Viewing
2006 BTVision
2006 4oD
2007 BBC iPlayer
2008 ITV Player (ITV Catch-Up)
2008 Demand 5
2010 Google TV v1 Launched in the US

32. Google TV?
http://youtu.be/bhsslFOId6w

33. The Future of Devices
http://youtu.be/MHqrrki47ec

34. Project Glass
The future of mobile computing?
http://youtu.be/9c6W4CCU9M4

35. The Internet of Things
http://youtu.be/KIMYZE2Ma6I
Cars
Streetlights
Traffic Lights
Lifting bridges
Watches
Bins
Fridges
Scales / Lightbulbs / Home Management & Security Systems
The Tweet Mirror in store

36. Conclusions / Predictions
The next generation is generation C (for connected).
They are and will be:
Permanently connected to the Internet
More connected to more people than ever before
Adopting technology changes fast
Video is one of the best investments you can make in
marketing your business, for social, search, future TV
applications and the growing mobile / tablet audience.
The new model is software and storage in the cloud
with Apps & Browsers running powerful applications on
a range of devices

37. Conclusions / Predictions
Google+ will become a major communication tool as
Google’s ever growing base of cloud based
applications all integrate and become more social
Personal mobile devices can replace our traditional
computers, wallets, keys…
This range of devices will become much broader as
everything connects to the Web.
Machines talk to machines via the internet as much
(or more) than people do

38. Thank You
+Intergage
@PaulTansey
blog.intergage.co.uk
www.intergage.co.uk