A summary of Australia and NZ\'s Annual National Awards for Online Services in Banking, Travel, Retail, Broking and 10 other categories.

1. Amber Awards
Australia and NZ's National
Online eServices Awards

2. Amber is Amy's Younger Sister
AMBER Awards 'Amber' AIMIA Awards 'Amy'
Turns 2 in 2010. Turned 16 in 2010.

3. Amber Awards
"Winter" Olympics for AIMIA Awards
Complementary to main AIMIA Awards
Counter cyclical to AIMIA Awards
AIMIA Awards
Online Media : Publishing, Advertising, Education
Scored by a national panel of VIP Industry Judges
AMBER Awards
Online Services: Banking, Retailing, Travel
Scored by national survey of customers

4. Amber are Apps for Broadband
AMBER Awards are intended to
promote competition and reward
excellence in Australian Broadband
applications and services.
Amber is an 'acronym' for:
Applications
Made for the
Broadband
Economy
Recognition

5. Amber Methodology
1. Over 120 of Australia's Leading eServices were shortlisted
2. Top 20 players in each online category ranked by total size of their
Audience (Google data)
3. An independent large-scale national online survey determined a
Customer Experience Score (Cx) for each service based on
customer ratings
4. The top 5 finalists in each category were determined from the
basis of this survey.
5. Each of these finalists was subjected to detailed, independent lab
testing with customers to determine a Usability Score (Ux) for
each.
6. The customer's experiences from lab and the national survey were
combined to determine the winners in each category.
The process was designed, verified by experts in customer surveying and statistical analysis and overseen by the independent
chair of AIMIA's judging.

6. Amber Methodology
Customer Field Testing Customer Lab Testing
How do Services Feel How do Services Behave
Sentiment analysis "Under the hood"
What's the most loved performance evaluation
Online Services Competitor Road Testing

7. 1st Annual Amber Awards
October 14th 2009
MCA, Sydney

8. 1st Annual Amber Awards
Winners Awarded in Seven Categories
1. Online Travel
2. Online Retail
3. Online Insurance
4. Online Broking
5. Online Banking
6. Online Applications
7. Mobile Commerce

13. 2nd Annual Amber Awards
Thursday 16th September 2010
MCA, Sydney

14. 2nd Annual Amber Awards
14 Categories
1. Online Auctions
2. Online Banking
3. Online Government
4. Online Insurance
5. Online Retail (Fashion)
6. Online Retail (General)
7. Online Retail (Media & Entertainment)
8. Online Retail (Technology)
9. Online Trading
10. Online Travel (Accommodation)
11. Online Travel (Flights)
12. Mobile Banking
13. Mobile Commerce
14. Online Services Innovation
Our Awards Night Host:
James O'Loghlin

15. 2nd Annual AMBER Awards Sponsors

16. 2nd Annual AMBER Awards
70 Finalists in 14 Categories Now Announced
See media release for full list
http://bit.ly/AmberFinalists2010
Determined from the results of a comprehensive Nationwide
Customer Experience Survey by TNS which included top 15
leaders in each category ranked by usage according to
Google ad planning data
Each of the finalists are being lab tested now with
transaction real accounts and customers

17. How can I get involved
Reserve yourself a ticket to awards night
http://www.amberawards.com.au/pages/register-to-attend
There's one complimentary ticket available for all finalists
and discounts for AIMIA Members and OBR Subscribers.
More information
Paul McCarthy
paul.e.mccarthy@acm.org / 0418 608 224
AMBER Awards Chair and Co-Founder
AIMIA Awards Chair of Judging