Sydney is emerging as one of the leading global technology centres. In the decade to 2010 many global technology successes have emerged from Sydney including Google Maps, Atlassian, Radiata (WiFi), PC Tools, SpringSource and many more.

1. ICT Industry Strengths
Sydney and Australia
Sydney is a rapidly growing Global hub for Digital Services.

2. Market Strengths
What is Australia really good at?
Where does our real competitive advantage lie?

3. Hyper-Competitive Media Enterprises

4. Media and Entertainment: Australia’s Seven Giants
ABC (TV, Radio, Online and Interactive)
APN News and Media
Fairfax Media (Newspapers, Radio, Fairfax Digital)
News Corporation (Newspapers, Fox Studios, Foxtel)
PBL Media (Nine, ACP, Ticketek)
Seven (TV, Pacific Magazines, Yahoo7!, Ticketmaster)
Ten Network (TV, Outdoor)
Has led to Super Strengths in Media

5. Also in customer-facing enterprises
$30Bn
$5.5Bn $1.1Bn

6. And there’s more on the way…
Atlassian founders celebrate Accel Partners $60M investment.

7. And also in Financial Services…
 Australia has very large, diverse and
sophisticated financial markets
including Equity, Debts, Derivatives
and Foreign Exchange.
 In Sydney like Chicago, many of
these started to resources and
commodities trading and now have
evolved to serve all industries.
 Sydney is now a global hub for
innovative Global Finance
Technology Companies

8. Technology Strengths
The Quiet Revolution.

9. [1]
Attracted $60m Expansion Capital Investment from Accel Partners.
Technology Strengths
Australia’s Quiet Revolution
Source: GCIO Research, 2010

10. Operating Systems, Security and Software development
SpringSource (VMWare acquisition)
OK Labs (NICTA Spinout)
Atlassian (Accel Partners Investee Co)[1]
PC Tools (Symatech acquisition)
Google (Where2 acquistion)
[1]
Attracted $60m Expansion Capital Investment from Accel Partners.
Technology Strengths

11. Google Maps

12. Lars Rasmussen, Founder of Google Maps

13. Google Maps
2003 — Where2 Technologies, Founded in Sydney
2004 — Acquired by Google
2005 — Launched as Google Maps
2009 — Becomes Global Leader in Online Mapping

14. Google Maps — now Global #1

15. Google Australia Team 2006

16. Smart Grid Energy and Smart Metering
Landis and Gyr — World’s largest smart meter company
EnergyAustralia — $100m Newcastle SmartGrid Showcase
Market Strengths

17. Health Informatics
Cochlear (Public, ASX:COH 1888 Employees)
iSoft (Public, ASX:ISF 4700 Employees)
Resmed (Public, NYSE:RMD 2900 Employees)
Technology Strengths

18. Wireless
CSIRO 802.11 Wireless Standard and Patents
NICTA GiFi Multi-Gigabit Wireless
Radiata (Cisco Acquistion)
Avega Systems (Cisco investee Co)
Technology Strengths

19. NICTA HQ at the Australian Technology Park, July 2010

20. Media Technologies: Audio Video and Imaging
Canon Research Labs (Integrated Arts Acquisition)
Silverbrook Research (Global patent leadership)
Dolby Laboratories (Lake Technologies Acquisition)
Audinate (NICTA Spinout)
Animal Logic (World leading Vfx and Animation)
Dr D Studios (Digital Production Studio)
Media Technology Strengths

21. Fairlight global pioneers electronic music in 1980s.

22. Stevie Wonder + his CMI, Madison Square Gardens 1980

23. Fairlight
Integrated Arts
Canon’s Information
Systems Research Lab
300 Researchers working on next generation
imaging technology
Silverbrook Research
500 scientists – led by the most prolific
patent holder in the world
AV Technology Leadership
1980 1990 2000 2010
Lake Technology
Dolby Labs Australia
30 Researchers working on next generation
Audio technologies

24. Silverbrook Research
1. Microsoft Corp
2. IBM
3. Hewlett-Packard Co
4. Canon Inc
5. Hitachi Ltd
6. Ricoh Co Ltd
7. Sun Microsystems
8. Silverbrook Research Pty Ltd
9. Xerox Corp
10. Seiko Epson Corp
Silverbrook Research ranks
in top 10 global
companies in Information
Technology Patents.
Silverbrook Research holds
over 1,800 US patents,
with more than 2,000 US
patents pending.
Source: Information Technology rank by The Patent Scoreboard ™
on the 1/1/2008.

25. Silverbrook Research
Patents granted relating to Inkjet Printing, USPTO 2000-8.

26. Sydney’s “Big Six”*
Six major animation and VFx studios
1. Animal Logic (Babe and The Matrix)
2. Omnilab (Where the Wild Things Are)
3. Flying Bark (Zigby the Zebra)
4. Fuel (Iron Man 2, Australia)
5. FSM (Death Defying Acts) and
6. Rising Sun Pictures (Wolverine)
*Sydney Morning Herald, Erin Odwyer “Drawn from the best why
the world wants Australia's animators”, May 29, 2009.

28. More information
• Paul McCarthy
Manager, Strategic Industry Development
New South Wales
Government Chief Information Office
• Phone (02) 9372 8286 / (0418) 608 224
paul.mccarthy@services.nsw.gov.au