Growth Strategies: Growth Drivers - Innovation and Entrepreneurship

GROWTH STRATEGIES Growth Drivers: Innovation and Entrepreneurship Pavel Olegovich Luksha [email_address]

Value proposition and innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation and new product development ,[object Object],[object Object],[object Object]

Incremental innovations: Балтика ,[object Object],[object Object],[object Object],[object Object]

Incremental innovation: Вимм-Билль-Данн ,[object Object],[object Object],[object Object],[object Object]

Some types of incremental innovation ,[object Object],[object Object],[object Object],[object Object]

Global players meeting local tastes ,[object Object],[object Object],[object Object]

Addressing regional differences: VF ,[object Object],[object Object],[object Object]

Unilever’s Axe: timely adaptation of cosmetic line ,[object Object],[object Object],[object Object],Axe Vice ad

AliBaba.Com: a customized solution for Chinese users ,[object Object],[object Object],[object Object]

Imitation: how this works for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],If this works for the US / Europe, this might work for Russia as well. Pro : idea generation costs are low Contra : the ‘success formula’ is still hard to copy

Facebook и Vkontakte: find the 10 differences vkontakte.ru facebook.com 200+ Mil users worldwide 30 + Mil users in Russia and Ukraine

Russia: business format copycats ,[object Object],[object Object],[object Object],[object Object]

AirAsia ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global imitation as local innovation : ‘ Русский стандарт ’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Used McKinsey competencies (knowledge of globally successful solutions )

Local imitation of global solutions: get your market fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : ( Izosimov, 2008)

Imitation in FMCG market: food products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Imitation : second mover advantage ,[object Object],[object Object],[object Object]

So … why innovate? ,[object Object],[object Object],[object Object],[object Object],Source : ( Leifer et al. 2005)

Radical innovations: high impact and high risk ,[object Object],[object Object],[object Object],[object Object],Source : ( Leifer et al. 2005)

DuPont Biomax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Biomax product range

Managing radical innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],Source : ( Leifer et al. 2005)

Some of Russia’s radical innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Time for the group project Are Russians really poor in innovating globally, and why?

Innovator traps ,[object Object],[object Object],[object Object],[object Object],[object Object]

Innovator traps (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation and strategic entrepreneurship ,[object Object],[object Object],[object Object]

Strategic entrepreneurship and innovation: Embraer ,[object Object],[object Object],[object Object],[object Object],Embraer EMB120 corporate jet

Strategic entrepreneurship: teaching via the Internet ,[object Object],[object Object]

Cisco venture support ,[object Object],[object Object],[object Object],[object Object]

Innovation and entrepreneurship within ecosystems ,[object Object],[object Object],[object Object]

Threadless: using the leverage of the ecosystem ,[object Object],[object Object],[object Object],[object Object]

Google innovation ecosystem Google platform Users Content providers Advertisers Innovators Media companies and individuals 150+ Mil unique users daily Over 1 Mil companies and individuals Enthusiastic programmers , independent software vendors , Google engineers, open-source community

Sun Java: open control model ,[object Object],[object Object],[object Object]

Growth Strategies: Growth Drivers - Innovation and Entrepreneurship

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Growth Strategies: Growth Drivers - Innovation and Entrepreneurship