Growth Strategies: Rivalry

GROWTH STRATEGIES External Environment: Rivalry Pavel Olegovich Luksha [email_address]

Competitiveness ,[object Object],[object Object],[object Object]

Virgin Cola: heads-on attack ,[object Object],[object Object],[object Object],[object Object],[object Object]

The current competitive landscape ,[object Object],[object Object],[object Object]

Intensity of rivalry: driving factors Intensity of Rivalry Numerous or Equally Balanced Competitors (Airbus vs. Boeing) Slow Industry Growth (Airline Industry) High Fixed Costs or High Storage Costs (Automobile Manufacturing) Lack of Differentiation or Low Switching Costs (Personal Computers) High Strategic Stakes (Consumer Electronics) High Exit Barriers (Specialized Assets, Labor Agreements, Government Restrictions)

Porter’s ‘Five forces of competition’

Porter’s types of ‘generic competitive strategies’ differentiation focus cost focus Narrow competitive scope differentiation cost leadership Broad competitive scope Quality as competitive tool Cost as competitive tool

Cost leadership strategy in automotive ,[object Object],[object Object],[object Object],[object Object],[object Object],Renault Logan Tata Nano

Threat from low cost rivals: DuPont ,[object Object],[object Object],[object Object],[object Object]

The pitfalls of low cost strategy: Dell ,[object Object],[object Object],[object Object],[object Object]

Cost leadership strategy: IKEA IKEA store in Moscow ,[object Object],[object Object],[object Object]

Lowcosters: cost + quality? ,[object Object],[object Object],[object Object],[object Object]

Becoming lowcoster : Ryanair ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ryanair Boeing 737 aircraft

Differentiation strategy ,[object Object],[object Object]

Differentiation: how Bratz might kill Barbie ,[object Object],[object Object],[object Object]

Differentiation Strategy: Toyota’s Hybrid Cars ,[object Object],[object Object],[object Object],Toyota Prius 2 nd gen hybrid

Jakks Pacific: differentiation as ‘niche picking’ ,[object Object],[object Object],[object Object],[object Object],Jeopardy! game Dragon Ball Z toys

Segments that proved to be HUGE business women kidults new retired riches generation Y

Focus Strategies ,[object Object],[object Object]

Niche solutions can give local market dominance ,[object Object],[object Object],[object Object]

RedBull: differentiation focus ,[object Object],[object Object],[object Object],[object Object],[object Object],RedBull can

Focused strategy: Moleskine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moleskine notepads

Focused strategy: Dyson ,[object Object],[object Object],[object Object],Dyson Cyclone vacuum cleaners

Differentiation at the higher end: Tiffany & Co. ,[object Object],[object Object],[object Object],A. Hepburn in Breakfast at Tiffany's Tiffany Novo ring, $27,000

Jim Collins : focused strategies as the path ‘from good to great’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Time for the group project ‘ Good to great’: is the focused strategy a key to success?

Positive feedback loops lower vendors’ cost in software development increasing availability of software and solutions unified standards of working file formats and user networks increased attractiveness for PC distributors and system integrators increased attractiveness for PC manufacturers Cycle of growth for Windows: benefiting from increasing returns effect

Growth in ‘increasing returns’ markets (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth in ‘increasing returns’ markets (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Magic: The Gathering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Network effect : clients as promoters ,[object Object],[object Object],[object Object]

Skype and ‘death of telephone’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rivalry and growth strategies: the automotive market

Growth Strategies: Rivalry

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