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Creating Marketing Strategy For A New Brand
1. Creating marketing strategy
for a new brand
Because knowing what, how and whom you can sell
from the beginning can save you lot of money & time
Pavel Mrázek | Hub Share | April 15, 2015
2. If you don’t know where are
you going, you will most
probably never get there.
…and to get there faster, it’s good to have a good map!
marketing strategy
6. How much can you invest to marketing?
Pricing
Margin
Profit per
customer
New
customer
acquisition
cost
Cost of
activating
past
customer
Up-
sell/Cross-
sell
9. What helps when creating brand & gaining trust
Lower price
for first
customers
Use third
party
credibility –
connect
with known
brands
Spread
positive
reviews of
first
customers
Social
media
Quality &
attractive
presentation
(increases
credibility!)
Participate
at startup
contests/acc
elerators