Jon Wintermeyer Business Development Manager at Paymentwall spoke at SocialityRocks! in San Francisco how best to take a company global.

1. Why
Intercultural
Competences
&
diverse
perspec7ves
are
cri7cal
for
success?
Jon
Wintermeyer,
Business
Development
Manager

2. The
Number
One
Digital
Payments
Pla;orm
70+
Employees
in
5
Global
Offices
Over
20
Languages
Spoken
Employees
from
15+
different
countries
100+
Payment
OpLons
Established
in
2010
Merchants
in
over
150
countries
Paymentwall

3. In
the
Beginning…
Start in markets
You know best
Think Big
Hire the right people

4. Successful
in
one
market
already?
Time
to
expand…

5. AAacking
New
Markets
Cross Cultural
Employees
Scaling operations
Identify Opportunities

6. You
are
taking
your
company
global.
What
now?
How
do
I
best
use
all
my
employees?

7. Leverage
Diversity
for
Growth
Building your Team
Surprising Results
Provide Unique
Perspectives

8. Local
Employees
Understanding
Local needs
Attract Diverse
Talent
Grow Human Capital
Local Support

9. Some
examples
of
what
to
do…
and
what
not
to
do…

10. Google
–
Global
Powerhouse
Number One
Offices in
40+ countries
Free Services
Internal Groups to
promote diversity

11. We
can’t
all
be
a
Google…but
we
can
learn
from
them.

12. Xing
–
The
German
LinkedIn
Top 50 in
Germany vs. Top
600 worldwide
19% Growth in
DACH vs.
158%
Growth of
LinkedIn
Xing hires
French Director
Too little, too late?

13. Be
open
to
the
world….

14. Facebook
–
The
Global
Social
Network
Started in 2004
focused at
U.S. Universities
Opened platform
Growth in Turkey
Mark Zuckerberg
on Russian TV

15. If
you
are
late
to
the
party,
be
prepared
to
face
tough
challenges

16. VK.com
Similar Start to
Facebook
More local support
Name is important —
Later rebranded

17. Lessons
Learned
Good Product
Big Picture
Use local talent
Human Resources

18. Paymentwall
overcomes
expansion
concerns
to
go
global.

19. Started
in
SF
and
Kiev
in
2010
Entrepreneurship
in
SF
and
smarts
in
Kiev.
Expanded
to
Istanbul
and
Berlin
Local
customer
support
and
development
of
products
Manila
and
SEA
Expansion
Cover
all
Lme
zones
Paymentwall’s
Growth
1
2
1
3
4

20. Recognize Cultures
Communication
Distance
Managing
Global
Teams

21. • Easy
to
Open
an
Office
• Diverse
Talents
(language
and
open
to
travel)
• Huge
Market—Need
high
number
of
employees
• Local
language
support
• Flexible
Skills/AdapLve
to
Markets
• Works
well
with
other
American
Companies
• Expanding
2013/2014
• Logical
• Prefer
Hard
and
Difficult
Tasks
• Works
well
as
a
team
Trends
We
See
in
“Our”
Markets
Europe
SEA
North
America
South
America
Russia/CIS

22. Design new products
Trust
Everyone Learns
Paymentwall
uses
Diversity

23. Summary
Discover Strengths
Be prepared
Adapt
Take over the world

24. Jon
Wintermeyer
Business
Development
Manager
Jon@paymentwall.com