This document provides information on using Facebook and Twitter for professional purposes without using a personal account. It discusses options for recruiting on Facebook like creating fan pages and groups. Twitter is introduced as a microblogging site where you can network and search for candidates. Advanced search techniques are outlined for both sites to find professionals in specific fields.

1. Diving into Facebook and Twitter

2. Personal or Professional Use? I don’t want to use my personal Facebook or Twitter account for professional use. No problem! You can do many things with both sites without imposing on your personal space, and we’ll cover those things here! 2

3. Warning! Each site has a set of rules. It is possible that if you violate those rules your account(s) can be suspended. 3

4. Facebook Good News! 300,000,000 Users. Bad News! One of the least searchable social networking sites available. Good News! You have OPTIONS. 4

5. Facebook Recruiting Options Searching Communities (Within Facebook) Marketing Exposure Networking External Searching 5

6. Facebook Searching Your Community – Wall, news feeds, friends, friends of friends E-mail address School – College or High School Employer Status Updates by Friends Status Updates by Everyone Web (Powered by Bing) Applications Groups 6

7. Facebook CommunitiesFree! Groups Fan Pages 7

8. Facebook Communities – What’s the Difference??? Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages "medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers. Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone). 8

9. Fan Pages and Groups comparison. Source: Searchenginejournal.com 9

10. 67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group. 10

11. 24,784 Fans! 11

12. Retail Jobs 12

13. Facebook Marketing Marketplace (Free) – Facebook.com/marketplace Post jobs Search for candidates 13

14. Facebook Marketing Facebook Ads (Paid) – Target in on specific demographics, active and passive exposure. CPC OR PPC – Cost Per Click or Pay Per Click CPM – Flat Rate 14

15. Facebook Marketing – Targeting! This is very valuable because you can target passive candidates within a specific organization! 15

16. Facebook Exposure – Get Connected Blog/RSS Twitter Slideshare.net – Highly indexed by Google! Youtube.com – (Make a free video at Animoto.com!) Links Badges Meetup.com 16

17. Find us on Facebook! 17

18. Facebook Networking Create Events http://www.facebook.com/eventhome.php Search 18

19. Facebook External Searching site:facebok.com KEY WORDS site:facebook.cominurl:people programmer oracle site:facebook.com (groups OR pages) "medical device" Yahoo! – Linkdomainlinkdomain:facebook.com (group OR association OR organization) CPA accounting “New York” 19

20. I’m a real character! 140 of them to be exact! Good News! About 15 million users. (They don’t publish the actual number of active user accounts.) Bad News! So much to learn. Difficult to “tweet” frequently. 60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter's users account for 75% of all the activity on the service, (Sysomos). Good News! Easily searchable. 20

21. What is Twitter? Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts. Source: Commoncraft.com/Youtube.com – visit for short educational videos! Send messages from email, IM, SMS, web, etc. 21

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23. Twitter Recruiting Options Network Search Post Branding/Marketing Connect – Youtube, Linkedin, Facebook, etc. Research 23

24. Sites to Use Twittonary – Twitter Dictionary Search.twitter.com – Search Engine Twellow.com – Directory of Public Twitter Accounts Twithire.com – Free Job Listing Service Tweetcruit.com – Free Job Listing Service Tweetbeep.com - Online Reputation Management Justtweetit.com - Directory Wefollow.com - Directory Tweetlater.com – Plan your tweets to go out at a later time. 24

25. Advanced Searching on Google site:twitter.com "medical device" -recruiter -job site:twitter.com accountant (resume OR vitae) –recruiter site:twitter.com biotechnology (resume OR vitae) –job site:twitter.com "i'm a registered nurse" site:twitter.com biotechnology "product development" –job site:twitter.com accountant cpa -job –jobs site:twitter.com "i am a civil engineer“ site:twitter.com oracle "my resume“ site:twitter.comphp "my resume“ site:twitter.com #sql "my resume“ 25

26. Make it Easy! A free service that allows you to update all of your social networks at one time! 26

27. Questions and Thank You!Paulette BennettPbennett@etalentsourcing.comE-TalentSourcingwww.etalentsourcing.com(252) 955-1011 27