SlideShare une entreprise Scribd logo
1  sur  16
Web: www.peopleace.com
Email: info@peopleace.com
Call Us: +91 281 2468291
With the technology boom in the mobile industry, it has become
almost mandatory for any business to be active on mobile and
social media platforms and travel industry is not an exception.
Social Media and Travel Industry


Facebook is having over 845 million effective users with reaching over 50% of
world's international audience accounted with 1 of every 7 minutes used online
across the globe and 3 of every 4 social networking minutes.

From the survey travel brands worldwide, 100% of them had Facebook brand
profile and 75% of them had Twitter profile.
Social Media and Travel Industry
70% of the travel brands have agreed to some extent that the social media has
helped them in improving people engagement
50% of the travel brands surveyed had agreed that they have successfully
accomplished direct bookings from the social media
(Facebook, YouTube, flickr, Twitter)
20% of the respondents worldwide have pointed out social media as their most
effective and successful marketing format
In the Q3 of 2011, 42% of the travel brands have allocated most of their marketing
budget for social media advertising compared to the previous quarter.
Social Media and Travel Industry
61% of the travel brands are supposed to increase their social media investment
in next 3 months.
(Twitter, Facebook, YouTube)
In the Q3, 2011, 33% of the travel brands had assigned more of their marketing
budget for managing their social media presence.

The travel marketers survey discovered that use of social media reduces the PR
cost by 24%.
The social networks are 2nd most inspiring source of online traffic for
the travel suppliers (Q4, 2011).
Social Media and Travel Industry

85% of the airline respondents said that their company had Facebook profile

79% of the airline respondents said that their company had twitter profile

44% of the airline respondents said that they had YouTube profile

35% of the airline respondents said that they had LinkedIn profile

21% of the airline respondents said that they had flickr profile
Mobile and Social Media

20 % of the travel brands use mobile for the direct sales

25% of the travel brands use mobile to build the brand awareness

In the Q3 2011, direct bookings through mobile services had increased by 30%

The cruise sector is the biggest addition in the bookings through mobile devices in last 6
months
So how does it help? Where are people?

Over 350 million users are currently accessing the facebook using their mobile devices

In the Q3, 2011 51% of the travel brands noted the increase in the traffic through
facebook 39 % of them noted increase in the traffic through twitter

Mobile Social networking application audience have surged 126% with
38.5 million in the year 2011 (comScore)
The mobile social media audience of US grew with 37% last year (comScore)

65% of the travel industry respondents have disclosed that they are allotting
25% of the marketing budget for their mobile arrangement approach.
Is there any other way to engage traffic?

Build custom mobile applications for your business

Mobile applications can drastically improve customer satisfaction.
Is there any other way to engage traffic?

For a travel business, mobile applications can be -

•   Tour itinerary kit
•   Offline maps
•   Guide to hot locations
•   Hotels & Accommodation Guide
•   Know the place (describes culture, history and people)
For an airline, mobile applications can be -

Mobile booking
Know Flight status
Many airlines offer loyalty points for their regular customers. An application to manage
these accounts can also improve their customer's experience.
For tour operators, mobile applications can be -

Price comparison (for flights, hotels, accommodations)
Trip Journal
Planner
Budget planner
Share photos/videos
Advantages of Having Custom Travel Mobile Apps
for the Business
All the Mobile App Works Offline- But Mobile Websites Don't
Apps Allow Instant Updates, Keep the Information Fresh, And Enable Direct Offers Through Integrated
SMS, QR Coupons, and GPS Coupons
Apps Help In Building Brand Identity and Customer Loyalty
Apps Improve Your Business Standing to Keep You Ahead of Competition
Apps Offer Easy Customer Access of Your Contact Details
Apps Offer Easy Customer Access for Your Services and Products
Apps Offer Integrated Location Based Services (Like GPS etc.) For Finding Your Business
Apps Provide You the Capability to Interact With Social Network Marketing
Apps Produce a Direct Pipeline Towards The Customers:
The Mobile Phone Owners Have Them 24X7
Is that not sufficient proof to rush for a
mobile application?

Contact us to know more.

And for those who want to create
a travel mobile application for their business........
We Make Custom Travel Mobile Apps

Our Apps will Promote And Reflect Your Travel Business Interests
Our Apps will be Specially Designed to Impress Your Customers
Be a winner with your custom apps for your Customers!
Contact Us to Discuss
Your Custom Mobile Travel App Requirements
Call us at +91 281 2468291
Email: info@peopleace.com
Visit our website to know more about us and our services
http://www.peopleace.com

Contenu connexe

En vedette

En vedette (8)

Open Educational Resources (OER) for Enhancing Teaching and Learning
Open Educational Resources (OER) for Enhancing Teaching and LearningOpen Educational Resources (OER) for Enhancing Teaching and Learning
Open Educational Resources (OER) for Enhancing Teaching and Learning
 
Accessibility
AccessibilityAccessibility
Accessibility
 
Crowdring
CrowdringCrowdring
Crowdring
 
New loan rules
New loan rulesNew loan rules
New loan rules
 
Serving with cheer and empathy pccld staff day
Serving with cheer and empathy  pccld staff dayServing with cheer and empathy  pccld staff day
Serving with cheer and empathy pccld staff day
 
Direzioni Marketing e IT alleate per il loyalty marketing che verrà? - Auchan
Direzioni Marketing e IT alleate per il loyalty marketing che verrà? - AuchanDirezioni Marketing e IT alleate per il loyalty marketing che verrà? - Auchan
Direzioni Marketing e IT alleate per il loyalty marketing che verrà? - Auchan
 
Coop e Peanuts: il coinvolgimento parte dai valori
Coop e Peanuts: il coinvolgimento parte dai valoriCoop e Peanuts: il coinvolgimento parte dai valori
Coop e Peanuts: il coinvolgimento parte dai valori
 
20 72-1-pb
20 72-1-pb20 72-1-pb
20 72-1-pb
 

Dernier

08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 

Dernier (20)

08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 

How mobile applications can help travel industry

  • 2. With the technology boom in the mobile industry, it has become almost mandatory for any business to be active on mobile and social media platforms and travel industry is not an exception.
  • 3. Social Media and Travel Industry Facebook is having over 845 million effective users with reaching over 50% of world's international audience accounted with 1 of every 7 minutes used online across the globe and 3 of every 4 social networking minutes. From the survey travel brands worldwide, 100% of them had Facebook brand profile and 75% of them had Twitter profile.
  • 4. Social Media and Travel Industry 70% of the travel brands have agreed to some extent that the social media has helped them in improving people engagement 50% of the travel brands surveyed had agreed that they have successfully accomplished direct bookings from the social media (Facebook, YouTube, flickr, Twitter) 20% of the respondents worldwide have pointed out social media as their most effective and successful marketing format In the Q3 of 2011, 42% of the travel brands have allocated most of their marketing budget for social media advertising compared to the previous quarter.
  • 5. Social Media and Travel Industry 61% of the travel brands are supposed to increase their social media investment in next 3 months. (Twitter, Facebook, YouTube) In the Q3, 2011, 33% of the travel brands had assigned more of their marketing budget for managing their social media presence. The travel marketers survey discovered that use of social media reduces the PR cost by 24%. The social networks are 2nd most inspiring source of online traffic for the travel suppliers (Q4, 2011).
  • 6. Social Media and Travel Industry 85% of the airline respondents said that their company had Facebook profile 79% of the airline respondents said that their company had twitter profile 44% of the airline respondents said that they had YouTube profile 35% of the airline respondents said that they had LinkedIn profile 21% of the airline respondents said that they had flickr profile
  • 7. Mobile and Social Media 20 % of the travel brands use mobile for the direct sales 25% of the travel brands use mobile to build the brand awareness In the Q3 2011, direct bookings through mobile services had increased by 30% The cruise sector is the biggest addition in the bookings through mobile devices in last 6 months
  • 8. So how does it help? Where are people? Over 350 million users are currently accessing the facebook using their mobile devices In the Q3, 2011 51% of the travel brands noted the increase in the traffic through facebook 39 % of them noted increase in the traffic through twitter Mobile Social networking application audience have surged 126% with 38.5 million in the year 2011 (comScore) The mobile social media audience of US grew with 37% last year (comScore) 65% of the travel industry respondents have disclosed that they are allotting 25% of the marketing budget for their mobile arrangement approach.
  • 9. Is there any other way to engage traffic? Build custom mobile applications for your business Mobile applications can drastically improve customer satisfaction.
  • 10. Is there any other way to engage traffic? For a travel business, mobile applications can be - • Tour itinerary kit • Offline maps • Guide to hot locations • Hotels & Accommodation Guide • Know the place (describes culture, history and people)
  • 11. For an airline, mobile applications can be - Mobile booking Know Flight status Many airlines offer loyalty points for their regular customers. An application to manage these accounts can also improve their customer's experience.
  • 12. For tour operators, mobile applications can be - Price comparison (for flights, hotels, accommodations) Trip Journal Planner Budget planner Share photos/videos
  • 13. Advantages of Having Custom Travel Mobile Apps for the Business All the Mobile App Works Offline- But Mobile Websites Don't Apps Allow Instant Updates, Keep the Information Fresh, And Enable Direct Offers Through Integrated SMS, QR Coupons, and GPS Coupons Apps Help In Building Brand Identity and Customer Loyalty Apps Improve Your Business Standing to Keep You Ahead of Competition Apps Offer Easy Customer Access of Your Contact Details Apps Offer Easy Customer Access for Your Services and Products Apps Offer Integrated Location Based Services (Like GPS etc.) For Finding Your Business Apps Provide You the Capability to Interact With Social Network Marketing Apps Produce a Direct Pipeline Towards The Customers: The Mobile Phone Owners Have Them 24X7
  • 14. Is that not sufficient proof to rush for a mobile application? Contact us to know more. And for those who want to create a travel mobile application for their business........
  • 15. We Make Custom Travel Mobile Apps Our Apps will Promote And Reflect Your Travel Business Interests Our Apps will be Specially Designed to Impress Your Customers Be a winner with your custom apps for your Customers!
  • 16. Contact Us to Discuss Your Custom Mobile Travel App Requirements Call us at +91 281 2468291 Email: info@peopleace.com Visit our website to know more about us and our services http://www.peopleace.com