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Better

Banking
experiences
Research from the 2013 MECx Study on Banking
Across Industries, Customer Experiences are Improving

78%

of bank executives
thought their
customer
experience had
improved

Copyright © PeopleMetrics Inc.
Customer Experience is Differentiated By Feelings

Copyright © PeopleMetrics Inc.
Did you know that:
Taking action on individual customer feedback is the
#1 practice of growth Banks

Copyright © PeopleMetrics Inc.
Did you know that:
Community banks and credit unions boast NPS ratings
5x higher than national banks

Copyright © PeopleMetrics Inc.
Did you know that:

Banking customers want an experience to be enjoyable.
This is defined as one that leaves them feeling
valued, appreciated, and cared for

Copyright © PeopleMetrics Inc.
78%

28%

Did you know that:

78% of banking executives say their customer experience
has improved over the last 12 months, only 28% of
banking customers say the same

Copyright © PeopleMetrics Inc.
Interested In Learning More?

Read the 2013 MECx: Retail Banking study
by visiting the Learning Center at:
www.PeopleMetrics.com

Copyright © PeopleMetrics Inc.

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Improving Banking Experiences Through Better Customer Feedback

  • 1. Better Banking experiences Research from the 2013 MECx Study on Banking
  • 2. Across Industries, Customer Experiences are Improving 78% of bank executives thought their customer experience had improved Copyright © PeopleMetrics Inc.
  • 3. Customer Experience is Differentiated By Feelings Copyright © PeopleMetrics Inc.
  • 4. Did you know that: Taking action on individual customer feedback is the #1 practice of growth Banks Copyright © PeopleMetrics Inc.
  • 5. Did you know that: Community banks and credit unions boast NPS ratings 5x higher than national banks Copyright © PeopleMetrics Inc.
  • 6. Did you know that: Banking customers want an experience to be enjoyable. This is defined as one that leaves them feeling valued, appreciated, and cared for Copyright © PeopleMetrics Inc.
  • 7. 78% 28% Did you know that: 78% of banking executives say their customer experience has improved over the last 12 months, only 28% of banking customers say the same Copyright © PeopleMetrics Inc.
  • 8. Interested In Learning More? Read the 2013 MECx: Retail Banking study by visiting the Learning Center at: www.PeopleMetrics.com Copyright © PeopleMetrics Inc.