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Introduction to Social Media

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Adrian Teo
Adrian Teo

An Introduction to Social Media Presentation. A training session provided by PepperConn.

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ADRIAN TEO Founder & CEO PepperConn 26 April 2009 PepperConn Social Media Solutions www.pepperconn.com NorthWest PAP Branch New Media Training An Introduction to Social Media
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Web 2.0 ,[object Object],[object Object],[object Object]
Main Social Media Platforms
Key Social Media Concepts
The Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],1. Democratize tools of production - more stuff, which lengths the tail 2. Democratize tools of distribution - more access to niches, which fattens the tail 3. Connect supply & demand – drives business from hits to niches
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Valuable Attributes of Social Media Reference :Joel Postman – SocialCorp : Social Media Goes Corporate Postman
Unique characteristics of New / Social Media Traditional Media New / Social Media 1. Content ,[object Object],[object Object],[object Object],[object Object],[object Object],2. Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],4. Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Technographics of Users by Forrester Research
Tips on using Social Media effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study : Pharmaceutical industry & Social Media feasibility
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media and the US Elections (Summary)
The Obama Interactive Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama’s and McCain’s Official websites Source: Compete.com More visitor traffic to Obama’s website compared to McCain’s
PERVASIVENESS - LEVERAGING SOCIAL MEDIA Obama on Facebook > 2.6 million supporters McCain on Facebook 623,144 supporters McCain’s YouTube Channel - 29K subscribers, 2.1 million views Obama’s YouTube Channel – 135K subscribers, 19.5 million channel views Obama on Twitter 134,121 followers McCain on Twitter 4,853 followers McCain’s proprietary social network Obama on Flickr
How Obama’s Internet Campaign Changed Politics (Source : New York Times, 7 Nov 08) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.whitehouse.gov
Why Everyone’s A Winner Source : The Guardian (UK), 10 Nov ‘08 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REACHING MORE PEOPLE – EMPOWERMENT OF THE GRASSROOTS ,[object Object],[object Object],[object Object],Campaign activities for McCain supporters Multiple media available for download or embedding in websites Tools for Obama Supporters
Supporter tools to organize fund raising, support, events, community creation, communication with peers.
Website section targeted at GLBT community BlackPlanet – online social network targeting African American community FaithBase – online social network for Christians Eons – online social network for baby boomers
Supporters’ Interest Groups
OBAMA AND THE YOUTH VOTE ,[object Object],[object Object],[object Object]
Barack TV ,[object Object],[object Object],[object Object],[object Object]
Clear stance on a range of key Issues – pertinent to dealing with diversity and making choices that affects individual needs and interest
Post election application : Continual engagement in gathering support and buy-in from the people
New media and the US Elections (Summary)
“ Provide the opportunity for discussion, for debate, for disagreement and we hope for constructive new ideas to emerge .” Accountability Action oriented Openness to Alternative Views Constructive Feedback Participation Virtual Grassroots Communities Connection with Constituent Addressing the fear of Reprisals Netizens Govt
Framework © 2008 Nokia External facing platforms Intra-platforms Participation, content creation, engagement, peer communications Internet : Empowerment & self organization tools, neutral websites, syndicated websites, virtual grassroots, intranet sites, seeded blogs, etc Multimedia creation, editorial, publication, seeding, fuelling Participatory & engagement platforms Traditional Media : Print/publications, information channels, etc Mobile : Organization and mobilization tools. Information dissemination. Targeted Segments Channels Audience Content Platforms Key Messages
Further Queries email : adrian@pepperconn.com www.pepperconn.com PepperConn Social Media Solutions

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Introduction to Social Media

  • 1. ADRIAN TEO Founder & CEO PepperConn 26 April 2009 PepperConn Social Media Solutions www.pepperconn.com NorthWest PAP Branch New Media Training An Introduction to Social Media
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  • 4. Main Social Media Platforms
  • 5. Key Social Media Concepts
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  • 8. Six Valuable Attributes of Social Media Reference :Joel Postman – SocialCorp : Social Media Goes Corporate Postman
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  • 10. Social Technographics of Users by Forrester Research
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  • 13. Social media and the US Elections (Summary)
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  • 15. Obama’s and McCain’s Official websites Source: Compete.com More visitor traffic to Obama’s website compared to McCain’s
  • 16. PERVASIVENESS - LEVERAGING SOCIAL MEDIA Obama on Facebook > 2.6 million supporters McCain on Facebook 623,144 supporters McCain’s YouTube Channel - 29K subscribers, 2.1 million views Obama’s YouTube Channel – 135K subscribers, 19.5 million channel views Obama on Twitter 134,121 followers McCain on Twitter 4,853 followers McCain’s proprietary social network Obama on Flickr
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  • 20. Supporter tools to organize fund raising, support, events, community creation, communication with peers.
  • 21. Website section targeted at GLBT community BlackPlanet – online social network targeting African American community FaithBase – online social network for Christians Eons – online social network for baby boomers
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  • 25. Clear stance on a range of key Issues – pertinent to dealing with diversity and making choices that affects individual needs and interest
  • 26. Post election application : Continual engagement in gathering support and buy-in from the people
  • 27. New media and the US Elections (Summary)
  • 28. “ Provide the opportunity for discussion, for debate, for disagreement and we hope for constructive new ideas to emerge .” Accountability Action oriented Openness to Alternative Views Constructive Feedback Participation Virtual Grassroots Communities Connection with Constituent Addressing the fear of Reprisals Netizens Govt
  • 29. Framework © 2008 Nokia External facing platforms Intra-platforms Participation, content creation, engagement, peer communications Internet : Empowerment & self organization tools, neutral websites, syndicated websites, virtual grassroots, intranet sites, seeded blogs, etc Multimedia creation, editorial, publication, seeding, fuelling Participatory & engagement platforms Traditional Media : Print/publications, information channels, etc Mobile : Organization and mobilization tools. Information dissemination. Targeted Segments Channels Audience Content Platforms Key Messages
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  • 31. Further Queries email : adrian@pepperconn.com www.pepperconn.com PepperConn Social Media Solutions