The Invisible Web... its definition, its future implications on E-Commerce, and its possible future trends

1. Presentation by: Daniel Perez
ECOMMER

2. What is the Invisible Web?
 Basically, the “visible” web is what a person can find
using general web search engines (e.g. Internet
Explorer, Mozilla Firefox, Google Chrome, Opera, etc.)
 The “invisible” web is what a person cannot find using
these types of search engines.
Tutorial: UC Berkeley Library. (n.d.). Retrieved from UC Berkeley Library: http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/InvisibleWeb.html

3. What is the Invisible Web?
 It mainly refers to the vast repository of information
that search engines and directories do not have direct
access to (e.g. databases).
Boswell, W. (n.d.). Web Search: About.com. Retrieved from About.com: http://websearch.about.com/od/invisibleweb/a/invisible_web.htm

4. What is the Invisible Web?
 The invisible web is enormous. Bright Planet has
estimated that the Invisible Web, a.k.a Deep Web, to
being around 500 times bigger than the “visible” part
of the web. The visible part of the web can be seen as
the tip of an iceberg, while the Invisible Web would be
the remaining part.
Boswell, W. (n.d.). Web Search: About.com. Retrieved from About.com: http://websearch.about.com/od/invisibleweb/a/invisible_web.htm

5. Business Implications on E-Commerce
It is not always easy to search what you are looking for if
you stick to only Google or Yahoo!, especially when you
are looking for something a bit complicated or obscure.
The invisible web helps users “dig” for information that
ordinary search engines will not help them with. This
could prove to be advantageous for businesses if they
know how to use the invisible web.
Boswell, W. (n.d.). Web Search: About.com. Retrieved from About.com: http://websearch.about.com/od/invisibleweb/a/invisible_web.htm

6. Business Implications on E-Commerce
On the other hand, there is a dark side to the Invisible
Web, also known as the Darknet. Others have used the
Darknet for some illegal businesses that include and
are not limited to the following: Selling Drugs and
other illegal substances, Firearms, Hiring Hitmen,
Child Pornography, Human Trafficking, etc.
Andrews, S. (2010, March 9). Features: PC Pro. Retrieved from PC Pro: http://www.pcpro.co.uk/features/356254/the-dark-side-of-the-web

7. The future of Invisible Web!
The Invisible Web is only
continuing to grow!
Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/
SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile

8. The future of Invisible Web!
 Tools that can search through the Invisible Web may
become much more prevalent in the future. Such tools
that can allow you access to the Invisible Web would
be TOR (The Onion Rating)
 Common search engines may also expand their queries
to some non-encrypted sites that may possess valuable
and relevant information
Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/
SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile