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CASE STORY
PERFION ENSURES UNIFORMITY OF COMMUNICATION AROUND OUR PRODUCTS
“The biggest win for us is
that everyone at Vittoria will
work with Perfion and get ac-
cess to information that is al-
ways correct. To all questions
that employees would earlier
have spent time asking a col-
league, they will now find the
single correct answers in Per-
fion. This ensures uniformity
of communication around our
products.
Perfion gives us more automa-
tion, easier access to critical
information, less errors, and
faster response times to ex-
ternal requests.”
Michael Marx,
Senior Executive Manager,
Vittoria Industries Ltd
CHALLENGE
Vittoria Industries Ltd. is the world’s leading manufacturer of bicycle tires. Before the im-
plementation of the Perfion Product Information Management system, one of the key chal-
lenges were that the independently managed factories producing Vittoria’s wheels and tires
use their own systems’ databases and have no direct connection to Vittoria’s Dynamics
AX solution. Consequently, there was always a chance that technical information was not
aligned.
Another challenge was to get the necessary product data suitable for marketing manage-
ment. Almost every marketing expression was a manual and extremely time consuming
process of gathering data and ensuring that it was correct.
SOLUTION & BENEFITS
The perfect solution was found in the Perfion PIM system that integrates 100% with Vittoria’s
Dynamics AX ERP system and the B2B eCommerce ordering platform based on Sana Com-
merce.
Perfion will mainly solve the challenge of creating an internal source of truth. Furthermore,
Vittoria is leveraging Perfion for catalog creation with automated processes to eliminate hu-
man errors and to reduce effort, time and cost.
In the next step, Perfion will also feed product information to the new Sales Support Portal
and the B2B eCommerce platform. Also factsheets and pricelists will likely be managed with
the Perfion PIM solution in the future.
Perfion · Niels Jernes Vej 8 · DK-9220 Aalborg · T +45 70 26 26 80 · info@perfion.com · www.perfion.com
Perfect Product Information Management
At Vittoria, Perfion will feed print and online catalogs with an
abundance of up-to-date product information and images
Built-in permission barriers
Vittoria does not wish to make a product visible to the entire organization until all the
information requirements and images have been added to Perfion. The product team and
marketing team both have a different set of product information requirements: While tech-
nical data is essential to the product team, selling points are key to the marketing side.
Therefore, Vittoria will set up permission barriers in Perfion, ensuring that a customer will
not be able to see a product, until all necessary information is available and both teams
have given their approval.
“Every time we ask for a specific feature, Perfion seems to be equipped to handle it.”
Michael Marx, Senior Executive Manager, Vittoria Industries Lt
Full control of catalog files with Perfion
Before the implementation of Perfion, Vittoria had to make the complete catalog file avai-
lable when a partner wished to translate a Vittoria catalog into his own language.
With Perfion, Vittoria can export a translation file and send only this file to the partner for
translation. When the translation returns, it is imported into Perfion and from here Vittoria
can easily manage the catalog creation process. In this way, Vittoria keeps full control of the
catalog file and is able to safeguard the Vittoria brand much better.
ABOUT VITTORIA INDUSTRIES
Vittoria Industries Ltd is an international group that acquired the famous premium cotton
tubular tires producer Vittoria Spa in 1990. Vittoria has built highly reputable partnerships
within in the cycling industry and created a distinct brand image.
Today, Vittoria Industries is an international manufacturer of bicycle tires and wheels with
worldwide commercial operations in three distinct regions: EMEA & LATAM, North America
and Asia Pacific. The group holding company, Vittoria Industries Ltd, carries out manufac-
turing and R&D at its Lion Tyres Thailand Ltd factory in Bangkok, producing bicycle tires
for their own brands and for private labels, and in Taiwan for bicycle wheels.
www.vittoria.com
Perfion · Niels Jernes Vej 8 · DK-9220 Aalborg · T +45 70 26 26 80 · info@perfion.com · www.perfion.com
ABOUT PERFION
Perfion is a 100% standard Product Information Management (PIM) solution for companies with a complex product structure
or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product informa-
tion which gives you control of all product data wherever they are applied. Perfion has a documented return on investment
of less than a year.
Perfect Product Information Management

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Case story: Perfion PIM ensures uniformity of communication around our products

  • 1. CASE STORY PERFION ENSURES UNIFORMITY OF COMMUNICATION AROUND OUR PRODUCTS “The biggest win for us is that everyone at Vittoria will work with Perfion and get ac- cess to information that is al- ways correct. To all questions that employees would earlier have spent time asking a col- league, they will now find the single correct answers in Per- fion. This ensures uniformity of communication around our products. Perfion gives us more automa- tion, easier access to critical information, less errors, and faster response times to ex- ternal requests.” Michael Marx, Senior Executive Manager, Vittoria Industries Ltd CHALLENGE Vittoria Industries Ltd. is the world’s leading manufacturer of bicycle tires. Before the im- plementation of the Perfion Product Information Management system, one of the key chal- lenges were that the independently managed factories producing Vittoria’s wheels and tires use their own systems’ databases and have no direct connection to Vittoria’s Dynamics AX solution. Consequently, there was always a chance that technical information was not aligned. Another challenge was to get the necessary product data suitable for marketing manage- ment. Almost every marketing expression was a manual and extremely time consuming process of gathering data and ensuring that it was correct. SOLUTION & BENEFITS The perfect solution was found in the Perfion PIM system that integrates 100% with Vittoria’s Dynamics AX ERP system and the B2B eCommerce ordering platform based on Sana Com- merce. Perfion will mainly solve the challenge of creating an internal source of truth. Furthermore, Vittoria is leveraging Perfion for catalog creation with automated processes to eliminate hu- man errors and to reduce effort, time and cost. In the next step, Perfion will also feed product information to the new Sales Support Portal and the B2B eCommerce platform. Also factsheets and pricelists will likely be managed with the Perfion PIM solution in the future. Perfion · Niels Jernes Vej 8 · DK-9220 Aalborg · T +45 70 26 26 80 · info@perfion.com · www.perfion.com Perfect Product Information Management At Vittoria, Perfion will feed print and online catalogs with an abundance of up-to-date product information and images
  • 2. Built-in permission barriers Vittoria does not wish to make a product visible to the entire organization until all the information requirements and images have been added to Perfion. The product team and marketing team both have a different set of product information requirements: While tech- nical data is essential to the product team, selling points are key to the marketing side. Therefore, Vittoria will set up permission barriers in Perfion, ensuring that a customer will not be able to see a product, until all necessary information is available and both teams have given their approval. “Every time we ask for a specific feature, Perfion seems to be equipped to handle it.” Michael Marx, Senior Executive Manager, Vittoria Industries Lt Full control of catalog files with Perfion Before the implementation of Perfion, Vittoria had to make the complete catalog file avai- lable when a partner wished to translate a Vittoria catalog into his own language. With Perfion, Vittoria can export a translation file and send only this file to the partner for translation. When the translation returns, it is imported into Perfion and from here Vittoria can easily manage the catalog creation process. In this way, Vittoria keeps full control of the catalog file and is able to safeguard the Vittoria brand much better. ABOUT VITTORIA INDUSTRIES Vittoria Industries Ltd is an international group that acquired the famous premium cotton tubular tires producer Vittoria Spa in 1990. Vittoria has built highly reputable partnerships within in the cycling industry and created a distinct brand image. Today, Vittoria Industries is an international manufacturer of bicycle tires and wheels with worldwide commercial operations in three distinct regions: EMEA & LATAM, North America and Asia Pacific. The group holding company, Vittoria Industries Ltd, carries out manufac- turing and R&D at its Lion Tyres Thailand Ltd factory in Bangkok, producing bicycle tires for their own brands and for private labels, and in Taiwan for bicycle wheels. www.vittoria.com Perfion · Niels Jernes Vej 8 · DK-9220 Aalborg · T +45 70 26 26 80 · info@perfion.com · www.perfion.com ABOUT PERFION Perfion is a 100% standard Product Information Management (PIM) solution for companies with a complex product structure or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product informa- tion which gives you control of all product data wherever they are applied. Perfion has a documented return on investment of less than a year. Perfect Product Information Management