7. “The average conversion rate in the United States of
America whether you're selling elephants or iPods.”
Avinash Kaushik - Analytics Evangelist, Google
2%
8. The Solution:
Our software helps you find, engage and convert
more of your website visitors into customers.
11. Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
12. Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
Inbound
• “Leads” not People
• Content Generation
• SEO Black Magic Hacks
• Convert via Brute Force
• Acquisition not Conversion
• Website + Social Media
• Get more Leads
2nd Generation
13. Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
Inbound
• “Leads” not People
• Content Generation
• SEO Black Magic Hacks
• Convert via Brute Force
• Acquisition not Conversion
• Website + Social Media
• Get more Leads
2nd Generation
Lifecycle
• People & Customers
• The Message is the Product
• Service not Marketing
• Referrals not Affiliates
• Conversion not Acquisition
• Your Brand is Everywhere
• Get more Customers
3rd Generation
14. Internet Marketing 3.0 Different Goal
by Joshua Porter
Inbound
Marketing
Lifecycle
Marketing
Outbound
Marketing