A poorly designed landing page or website results in fewer conversions, and therefore a higher cost per conversion. Google Adwords grades your landing pages and penalizes you for poor pages, which drives your cost per acquisition even higher! Learn how to view your landing page grades and optimize for a lower cost per conversion.

1. Increase Google AdWords
Conversions and Lower
Costs with Landing Pages

2. A poorly designed landing page or website
results in fewer conversions, and therefore a
higher cost per conversion.
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3. Google Adwords grades your landing pages and penalizes
you for poor pages, which drives your cost
per acquisition even higher!
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4. How can I check my grade?
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5. Sign into your Adwords account and click on
the button in the status column next to the
keyword you want to check the grade of.
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6. What kind of grades can my landing
page get?
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7. Your landing page grade is
a component of quality score and
therefore can have an effect on your
CPC and ad rank.
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8. If Google finds no problem with
your page you will receive a
grade of “No problems found.”
Your quality score will not be
affected and might even
increase a little
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9. If you receive a score of “This page
isn’t highly relevant” your quality
score will drop.
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10. Why should I bother improving?
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11. Improving your landing page quality will
help you gain the trust of your
customers and keep them coming back.
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12. It will increase conversions, because
visitors will have an easier time
performing the desired action
(sign up, purchase, etc.).
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13. A good landing page can increase
your quality score and lower your
CPC.
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14. How can I improve?
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15. How-to improve your landing page
1. Serve up relevant and original content.
2. Increase site transparency.
3. Ensure that your landing page is easily
navigable.
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16. Your landing page should be relevant to your Adwords campaign – if you
promise tennis shoes at a certain price in your ad, you should be able to
deliver.
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17. Transparency
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18. Transparency Tips
1. Be open about what your website does.
2. Respect your website visitors.
3. Honor the offers you advertise.
4. Don’t alter browser settings without checking.
5. Don’t ask for more personal information than you
need.
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19. Transparency makes the user
experience better and increases the
quality of your landing page.
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20. What you see What you get
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21. Make it easy for your visitors to find what they’re looking for. If your webpage
isn’t easily navigable, you will lose out on potential customers and your
landing page quality will suffer.
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22. De-clutter your page and use strong call-to-actions.
Large buttons can also be helpful when trying to
clarify the point of the page. In need of a button?
Use a Super Conversion Button!
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23. Landing pages are a critical element
in every digital marketing strategy.
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24. They effect your conversion rate as
well as your Google Adwords Quality
Score.
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25. Optimizing your landing pages is easy
and will lead to more customers at a
lower cost per acquisition.
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26. Performable makes landing page
optimization quick, easy & fun
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27. Convert More Visitors into Customers
Try us for free
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