2. Visit us: www.performable.com Call us: 1-888-268-6035
“In God we trust; all others must bring data.”
- W. Edwards Deming
2
3. Visit us: www.performable.com Call us: 1-888-268-6035
The Big Problem
3
“The average conversion rate whether
you're selling elephants or iPods.”
2%
Avinash Kaushik - Analytics Evangelist, Google
9. Visit us: www.performable.com Call us: 1-888-268-6035
The Next Paradigm Shift
9
1995 Today
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
10. Visit us: www.performable.com Call us: 1-888-268-6035
The Next Paradigm Shift
9
1995 Today
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
Inbound
• “Leads” not People
• Content Generation
• SEO Black Magic Hacks
• Convert via Brute Force
• Acquisition not Conversion
• Website + Social Media
• Get more Leads
2nd Generation
11. Visit us: www.performable.com Call us: 1-888-268-6035
The Next Paradigm Shift
9
1995 Today
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
Inbound
• “Leads” not People
• Content Generation
• SEO Black Magic Hacks
• Convert via Brute Force
• Acquisition not Conversion
• Website + Social Media
• Get more Leads
2nd Generation
Lifecycle
• People & Customers
• The Message is the Product
• Service not Marketing
• Referrals not Affiliates
• Conversion not Acquisition
• Your Brand is Everywhere
• Get more Customers
3rd Generation