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Periscopix google event 2011 google analytics presentation

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Ben Gott's Periscopix Head of Analytics presentation on Google Analytics from the 2011 Periscopix Google Event. Caketastic !

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Ben Gott head of web analytics ben.gott@periscopix.com uk.linkedin.com/in/brgott © Periscopix 2011
© Periscopix 2011
If we all sold baked goods…… (Web analytics would be a piece of cake) © Periscopix 2011
© Periscopix 2011
YouTube cpc mobile display © Periscopix 2011
Converting visitors Disinterested visitors Socially engaged visitors New visitors Returning visitors © Periscopix 2011
I searched Google I clicked through on for “cake recipes” your Tweet about  “Free cake Friday”  “I was actually looking for urinal I clicked on PPC ad cakes” for “cupcakes”   I looked at your I do everything instructional videos on on my iphone, YouTube your images are  too big  © Periscopix 2011
!!!? © Periscopix 2011
© Periscopix 2011
The Recipe for Success © Periscopix 2011 www.periscopix.co.uk

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Periscopix google event 2011 google analytics presentation

  • 1. Ben Gott head of web analytics ben.gott@periscopix.com uk.linkedin.com/in/brgott © Periscopix 2011
  • 3. If we all sold baked goods…… (Web analytics would be a piece of cake) © Periscopix 2011
  • 5. YouTube cpc mobile display © Periscopix 2011
  • 6. Converting visitors Disinterested visitors Socially engaged visitors New visitors Returning visitors © Periscopix 2011
  • 7. I searched Google I clicked through on for “cake recipes” your Tweet about  “Free cake Friday”  “I was actually looking for urinal I clicked on PPC ad cakes” for “cupcakes”   I looked at your I do everything instructional videos on on my iphone, YouTube your images are  too big  © Periscopix 2011
  • 10. The Recipe for Success © Periscopix 2011 www.periscopix.co.uk