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Tweaks: Bringing Structure to
an Unstructured Environment
          Cristina Cordova
          #MH2012 @cjc
         cristina@pulse.me
tweaks

     bring structure to
      an unstructured
        environment
launch
Launch!?
Mobile health
Mobile health
rapid prototype
24 hours later...
Mobile health
Mobile health
iterate
Mobile health
Mobile health
User Feedback
Mobile health
lesson #1


    Listen to your users
Mobile health
Mobile health
review
Analytics
Mobile health
Mobile health
lesson #2


“If it ain't broke, don't fix it”
back to the
drawing board
what is it?

value add?
what is a
     “meme”?
  “meme” is an
idea/concept that
 spreads quickly
   via imitation
what is a
     “meme”?
  “meme” is an
idea/concept that
 spreads quickly
   via imitation
what worked?
 rapid prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
Analytics
users loved it
users loved it
  few users
clear value
proposition



simple signup
results


     •    Increased new downloads
     •    Increased usage across devices
     •    Increased session time per user
prototype
 review
  refine
thank you
  Cristina Cordova
  #MH2012 @cjc
 cristina@pulse.me

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Mobile health

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