The document discusses how Involver achieved rapid growth from a small startup to serving major brands through incremental steps. It describes how Involver launched its initial application suite in 2009, expanded its offerings over time, and now has over 1 million user accounts and engages over 2 billion fans on Facebook through its platform. The key strategies for Involver's success were building easy onboarding processes, generating demand by collaborating with customers, and starting small with new offerings before expanding.

1. ZERO TO HERO
Using Baby Steps To Achieve Wildly Successful Launches
Rahim Fazal
Founder, Involver

2. Involver’s Platform is Used by the World’s Largest Brands
Toys R Us
2 © 2011 Involver. All Rights Reserved and Confidential

3. Zero to Hero
1 in 10 Companies on Facebook use Involver Today
1,200,000
1 Million
1,000,000
1,000,000 Accounts
800,000
Accounts
Launched Released
650,000
2 Billion
600,000 Application SML
Suite Fans
400,000 Launched
AMP
1,500
200,000 100,000
250,000
Accounts
75,000
25,000 Added Daily
0
Apr-09 Dec-09 Jul-10 Oct-10 Apr-11 Oct-11 Dec-11
3 © 2011 Involver. All Rights Reserved and Confidential

4. Here’s what you need to know
1. Build better on-ramps than California highways
2. Generate demand by co-creating with customers
3. Land and expand
4 © 2011 Involver. All Rights Reserved and Confidential