Slide presentation from Sam Mandolfo\'s Linkedin session 9/1/9

2. Presentation Coverage
Sam Mandolfo
Enterprise Account Executive
 Introductions Omaha, Nebraska
 LinkedIn Overview Public Profile:
http://www.linkedin.com/in/sammandolfo
 Network Statistics Email: smandolfo@linkedin.com
 How Professionals use LinkedIn Phone: 402-452-2363
 Social vs. Professional
Networks
 Top 10 LinkedIn Tips to Find
Your Dream Job
 Resources
 Q&A

3. LinkedIn Overview
LinkedIn is the world’s most
powerful business network
 Built upon trusted professional
relationships & connections
 Business-focused
 Provides access to people,
jobs & opportunities
 Helps professionals be
more productive

4. Company Overview
LinkedIn Corporation
 Founded in 2003,
HQ: Mountain View, CA
 Offices in San Francisco,
New York, Chicago,
Omaha, London
 325+ employees
 53 open positions today
Business Solutions
 Premium Memberships
 Talent Acquisition
 Market Research
 Advertising

5. LinkedIn Network Statistics
Network Membership & Reach Latin America
Europe 3%
 Over 46 million professionals 24%
 ~2 million members join
per month
 Roughly 1 new sign-up
Asia
per second 8%
 200 countries
Africa
 English, Spanish, French, and 1%
German
Middle East
 Members from all industries 1%
 Members from all five hundred Oceania
2%
of the Fortune 500 Other North America
0% 61%

6. LinkedIn Network Statistics (cont’d.)
Top 5 U.S. Metro Regions Top 10 Industries on LinkedIn
(by membership) (by membership)
1. Greater New York City Area
1. Information Technology & Services
2. Greater Los Angeles Area 2. Computer Software
3. San Francisco Bay Area 3. Telecommunications
4. Washington D.C. Metro Area 4. Financial Services
5. Greater Chicago Area 5. Marketing & Advertising
6. Banking
Top 5 Non-U.S. Metro Regions 7. Management Consulting
(by membership) 8. Internet
1. London, UK 9. Retail
2. Paris, France 10. Real Estate
3. Toronto, Canada
4. Copenhagen, Denmark
5. Sydney Area, Australia

7. The Power of Viral Growth
LinkedIn Member Growth:
2009: 70M? 33M members
2008: 33M As of Dec 2008
2007: 10M
2006: 8.5M 10M members
2007
2005: 4.4M
2004: 1.6M 8.5M members
2006
2003: 85K
4.4M members
2005
Quick Stats:
1.6M members
 41 new member sign-ups per 2004
minute; Avg. 400K+ per week
85,000 members
2003
 122 new invitations to join sent
per minute; Avg. 177K+ per day

8. How Professionals Use LinkedIn
LinkedIn helps you exchange
knowledge, ideas, and
opportunities with your trusted
business contacts.
 Build Personal Brand
 Strengthen Professional
Relationships
 Share Business Knowledge
 Post & Search for Jobs
Example of a member’s LinkedIn home page –
a customized professional dashboard

9. Build Personal Brand
 Keep your profile current to be
found in search results, including
major search engines
 Summarize your professional
accomplishments
 Add full career history, education,
associations and skills
 Include recommendations from
colleagues, employers, or clients
 Feature your headshot and links
to your website or blog

10. Strengthen Professional
Relationships
 Keep your professional contacts
in one place, online
 Recommend others for jobs
or projects
 Introduce connections to create
new business opportunities
 Seek and offer help for industry
best practices

11. Share Business
Knowledge
 Ask and answer questions
 Recommend an expert to
help solve a problem
 Join Groups to discuss industry
topics of interest
 Exchange information easily
through trusted communications
 Poll your personal network, or
the entire LinkedIn network

12. Post and Search
for Jobs
 Easily search for jobs on
LinkedIn and across the web
 Jobs are targeted to you based
on your profile information, and
appear on your home page
 Quickly fill positions by posting
jobs to the LinkedIn Network
 Help your connections by
forwarding jobs

13. Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends
 Play games
 Share photos & videos
 Rate movies and music
 Examples: Facebook, MySpace
LinkedIn is a professional network intended to create global business opportunities
 Maintain business contacts online
 Get introduced to professionals & service providers
 Recommend colleagues & check references
 Conduct research
 Receive industry news
 Ask & answer industry questions
 Find, post or forward jobs

14. Social Network’s Personality Profile…
Friday & Saturday nights
Weekends
Mon-Fri, 9am-5pm

15. Recruiting Trends for 2009
1. Aggressively driving increased efficiencies
2. Renewing focus on quality of hire
3. Maintaining or improving time to hire
4. Boosting referral programs
5. Building (targeted) Employment Branding
6. Leveraging social / professional networks

16. The Free Agent Economy
You are the brand!
 People change jobs every 4-5 years
Companies and people will search for you on the internet
 Demonstrate competence, professionalism
and strength
LinkedIn makes the “world flat”
 Find anyone…anywhere…in seconds
 Everyone in the world can participate
It works – Passionate members
 Countless stories about life changing
experiences
 Growth from viral invitations to others and
word of mouth enthusiasm

17. Top 10 LinkedIn Tips to
Land Your Dream Job

18. 10 Ways to Find Your Dream Job on LinkedIn
You have already taken the first step….

19. Step 1: Get the word out!

20. Step 2: Ask for recommendations

21. Step 3: Find out where similar people work

22. Step 4: Find out who you know there

23. Step 5: Find out where people go next

24. Step 6: Check if they’re still hiring

25. Step 7: Join LinkedIn Groups

26. Step 8: Ask an expert

27. Step 9: Become an expert

28. Step 10: Build your network!
1. You may invite people you have a email address for
OR
2. You may invite others you have been educated or worked
with by stating how you know them.
3. You may use the outlook toolbar or other address books
to validate and invite multiple users
BE CAREFUL!!! If you invite people and 5 (five) people
respond they do not know you, you will not be allowed to
use this invite function in the future

29. Bonus Tip!
Use Reference Search
functionality

30. Bonus Tip!
Create Polls

31. Bonus Tip!
Use LinkedIn
Applications

32. Bonus Tip!
Create Events

33. Purchase Some InMails

34. LinkedIn Talent Advantage
Product Family
TALENT ACQUISITION
EMPLOYMENT BRAND
Find and engage Attract the best Fill urgent positions Develop your Position your
the best passive candidates with fast with highly employer brand company as an
candidates with precise targeting targeted on LinkedIn with employer of choice
unparalleled and viral direct InMail® dynamic, viewer- to high value
search and distribution of job campaigns
communication postings aware content professionals
tools

35. How to Learn More
Learning Center: http://learn.linkedin.com
Free Webinars: http://learn.linkedin.com/training
Corporate Solutions: http://talent.linkedin.com

36. Questions?