A practical walk through the process of doing a start up in the UK v the USA experience. Contrasts the different attitudes, success and failure mechanisms.
1. Concept to Commercialisation
- what it takes !
Peter Cochrane
COCHRANE
a s s o c i a t e s
cochrane.org.uk
ca-global.org
Monday, 28 March 2011
2. What it takes - a common misconception!
Energy
Required
100% ~95%
80%
60%
40%
20%
~5%
~1% ~0.1%
0%
Idea Beta Alpha Getting
to
Market
Monday, 28 March 2011
3. What it takes - the actuality !
Energy
Required
100% ~95%
80%
60%
40%
20%
~1% ~5%
~0.1%
0%
Idea Beta Alpha Getting
to
Market
Monday, 28 March 2011
4. How will it fit in the market ?
Monday, 28 March 2011
6. Business spectrum...World Economy
Ms
100ks
10ks Very Very Almost
Easy Hard Impossible
1ks
100s
10s
1
1M 10M 100M 1Bn 10Bn 100Bn 1000Bn
Monday, 28 March 2011
7. Business spectrum...World Economy
Ms
100ks
10ks Very Very Almost
Easy Hard Impossible
1ks
100s Princes Trust Google Apple, BP
10s Life Style FaceBook MSoft, Shell
1
1M 10M 100M 1Bn 10Bn 100Bn 1000Bn
Monday, 28 March 2011
8. Worlds apart...
982M Land Area Hectares 24M
300M Population 65M
NY ~8M London
12,880G$ GDP 1,260G$
Monday, 28 March 2011
9. Worlds apart...
Build for fun
to change &
challenge
Build to
Dominate
Build to Sell
Make money
& retire
Life Style
Golf Course
Monday, 28 March 2011
10. Worlds apart...
Build for fun Life Style
to change & Golf Course
challenge
Build to
Dominate Build to Sell
Make money
Build to Sell & retire
Make money
& retire Build to
Dominate
Build for fun
Life Style to change &
Golf Course challenge
Monday, 28 March 2011
12. Worlds apart...
1980 = 2 x Starts/Year/Head of Population
>600kpa New Start Ups >400kpa
2010 = 3 x Starts/Year/Head of Population
Monday, 28 March 2011
13. Worlds apart...
1980 = 2 x Starts/Year/Head of Population
>600kpa New Start Ups >400kpa
2010 = 3 x Starts/Year/Head of Population
~10% year 1 ~18% year 1
~15% year 2 Failure Rate ~30% year 2
~80% year 10 ~95% year 10
Monday, 28 March 2011
15. Bad Money!
- short termism
- expensive
- punitive deals
- self interested
- no business support
- no value add
- supreme arrogance/know better
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16. Poor Management!
- inexperienced
- unprofessional
- stubborn
- stupid
- believing your own BS
- refusing to step aside
- corrupt
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17. Poor Management!
- missing targets
- poor customer relationship
- under resourcing
- running out of money
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27. An acceptance that it all looks like this !
Activity
Energy
Early Emergence Clear Product
Stage of Order and Market
Chaos Direction
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29. Receptive customers help too!
Big Problem Desperation Lots of Money
& Panic
Monday, 28 March 2011
30. What stops innovation ?
Destructive
Old minds Old industry Short Termism
investors
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31. We need a visionaries and risk takers...
...but there is a fine line between calculated risks and
doing something really dumb!
Monday, 28 March 2011
32. cochrane.org.uk COCHRANE
ca-global.org a s s o c i a t e s
Monday, 28 March 2011